Consumer Marketing Manager, London

The consumer marketing team promotes London to inspire and attract domestic and international audiences through best-in-class, data-led marketing campaigns, activations, and partnerships across paid, owned, and earned channels. Partnerships are central to our approach, working with London’s visitor economy, online travel agents, and brands. Attracting more visitors results in additional economic value to the city and visitor economy.

Purpose of role

Deliver and help plan consumer marketing activity to promote London to international and domestic consumer audiences. You will help develop and execute best-in-class, data-led marketing activity, working closely with internal teams, stakeholders, global brands, commercial partners, and government bodies to maximize our impact and inspire our audiences.

Key Tasks

• Deliver and help plan innovative, best-in-class consumer marketing on paid, owned, and earned channels, from inception through to final evaluation.
• Use an audience-led approach to build London’s global brand, inspire, engage, and influence audiences to choose London.
• Manage campaign activity, including creative and media agencies to ensure content and media plans are data-led and audience-first, delivering against the brief, KPIs, and to budget.
• Work with the Head of Consumer Marketing to identify, build, and manage marketing partnership opportunities to maximize the effectiveness of marketing activities, identifying and winning MIK and income opportunities.
• Manage and coordinate marketing partnerships and stakeholders including global brands, event organizers, private sector, commercial partners, and government bodies.
• Work with internal teams including communications, owned channels, partnerships, major events, and in-market teams to deliver high-performing owned and earned marketing strategies and content.
• Ensure cross-team liaison and integration of consumer marketing activities with the wider organization as appropriate.
• Manage budgets and resources efficiently and effectively.
• Deliver and help plan new consumer marketing opportunities.

You’ll have/bring

• Experience of project and campaign planning across owned, earned, and paid media, including objective setting, audience segmentation, developing messaging frameworks, media planning briefs, optimization, and evaluation.
• Experience of delivering marketing partnerships and activations from inception to evaluation.
• Experience of creating and managing relationships with internal teams, external commercial partners, global brands, publishers, and agencies.
• Strong stakeholder relationships, working with stakeholders from a variety of public and private organizations.
• Experience working with internal delivery teams and external creative and media agencies.
• Evidence of customer-first, data-led approach to marketing planning and execution.
• Solutions-led and effective working in fast-changing environments. Experience in destination marketing, travel, and tourism desired but not essential.

You’ll Get

• To join a fast-paced, flexible, and inclusive social enterprise.
• Hybrid working environment.
• 30 days’ holiday in addition to UK public holidays.
• Excellent employer pension contribution and Medical Cash Plan.

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