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For Companies At a Glance
- Tasks: Create engaging content and manage B2B marketing campaigns across various platforms.
- Company: Join a leading B2B media and events company focused on the manufacturing sector.
- Benefits: Enjoy private healthcare, pension schemes, wellness initiatives, and a day off on your birthday.
- Why this job: Make a real impact in a dynamic environment while growing your marketing skills.
- Qualifications: 2-3 years of marketing experience; strong storytelling and digital skills required.
- Other info: Receive comprehensive training on advanced marketing tools and strategies.
The predicted salary is between 19200 - 28800 £ per year.
Are you a creative marketing professional with a background in Marketing, Communications, or Journalism? Do you excel at crafting compelling narratives that drive the success of B2B campaigns? If so, this opportunity could be perfect for you!
About the Role
As a Senior Marketing Executive, you'll play a pivotal role in shaping the voice of a leading B2B media and events company. Your passion for storytelling and content creation will help engage audiences and elevate brand visibility across the manufacturing sector. From content creation and campaign management to social media strategy and website updates, you'll have the chance to make a real impact in a dynamic and fast-paced environment.
Key Responsibilities
- Collaborate with a Senior Marketing Manager and a peer Senior Marketing Executive to develop engaging content for email campaigns, website copy, social media, brochures, and more.
- Explore creative ways to craft impactful messaging that cuts through the noise and resonates with the target audience.
- Manage social platforms (LinkedIn, X, Facebook, TikTok), including content planning, post creation, and performance analysis.
- Focus on growing followers, enhancing engagement, and finding new opportunities for improvement.
- Act as the project manager for marketing campaigns, from initial planning to execution and reporting.
- Liaise with clients and partners to align campaign deliverables with their objectives.
- Leverage advanced tools to optimise email campaigns, maintain databases, design landing pages, and create lead-generation forms.
- Receive comprehensive training to master these platforms if you're new to them.
- Conduct in-depth research and collaborate with editorial and marketing teams to create content that reflects a strong understanding of the manufacturing industry.
- Ensure websites are updated and aligned with event and media campaigns using WordPress and other CMS platforms.
- Work with external suppliers and event/media partners to maximise brand awareness and campaign reach.
- Manage service agreements and source new partnerships to achieve marketing goals.
About You
We're looking for someone who:
- Experience: Has 2-3 years of experience in marketing or a related field.
- Content-Driven: Is passionate about storytelling, skilled in writing and editing, and adaptable to different brand voices.
- Digitally Savvy: Has experience with social media platforms, basic HTML builders, and is eager to learn new marketing tools.
- Strategic and Creative: Understands the role of marketing in driving business success and enjoys creating innovative campaigns.
- Proactive: Thrives in a fast-paced environment with a solutions-oriented mindset.
What We Offer
- Professional Growth: Work with seasoned marketers and industry experts, with opportunities for training and skill development.
- Impactful Work: See the results of your contributions directly influence business success.
- Supportive Culture: Be part of a collaborative, inclusive, and values-driven workplace with excellent benefits, including private healthcare, pension schemes, wellness initiatives, and more.
- Work-Life Balance: Enjoy perks like a day off on your birthday in addition to other benefits.
- Salary: £32,000 + benefits
If you're ready to combine your marketing expertise with a passion for content creation, this role offers an excellent opportunity to excel in an exciting and influential industry!
Desired Skills and Experience: Manufacturing/Marketing Executive/Lead Generation/B2B/Event Marketing/Content/Publishing/Email/Social/Awards
Senior Marketing Executive employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially within the manufacturing sector. This knowledge will not only help you understand the industry better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Showcase your storytelling skills by preparing a portfolio of your best content pieces. Whether it's email campaigns, social media posts, or website copy, having tangible examples will demonstrate your ability to craft compelling narratives.
✨Tip Number 3
Network with professionals in the marketing and manufacturing industries through platforms like LinkedIn. Engaging with industry leaders can provide insights into the company culture and may even lead to referrals.
✨Tip Number 4
Prepare to discuss how you've used data to drive marketing decisions in your previous roles. Being able to articulate your experience with performance analysis and campaign optimisation will set you apart from other candidates.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, content creation, and B2B campaigns. Use specific examples that demonstrate your storytelling skills and any successful campaigns you've managed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and storytelling. Mention how your background aligns with the role and express your enthusiasm for contributing to the company's success in the manufacturing sector.
Showcase Your Digital Skills: Emphasise your experience with social media platforms and any tools you've used for email campaigns or content management. If you have knowledge of HTML or CMS platforms like WordPress, be sure to include that as well.
Highlight Collaboration Experience: Since the role involves working closely with other team members and clients, provide examples of past collaborations. Discuss how you’ve successfully worked in teams to achieve marketing goals and deliver impactful campaigns.
How to prepare for a job interview at LinkedIn
✨Showcase Your Storytelling Skills
As a Senior Marketing Executive, your ability to craft compelling narratives is crucial. Prepare examples of past campaigns where your storytelling made a significant impact, and be ready to discuss the thought process behind your content creation.
✨Demonstrate Digital Savviness
Familiarise yourself with the social media platforms mentioned in the job description. Be prepared to discuss your experience with content planning, post creation, and performance analysis, as well as any tools you've used to optimise campaigns.
✨Prepare for Project Management Questions
Since you'll be acting as a project manager for marketing campaigns, think of specific examples where you successfully managed a project from start to finish. Highlight your organisational skills and how you liaised with clients or partners to achieve campaign goals.
✨Research the Manufacturing Sector
Understanding the industry you'll be working in is key. Conduct thorough research on current trends in the manufacturing sector and be ready to discuss how your insights can inform your marketing strategies and content creation.
