Digital Marketing Executive

This range is provided by The Graduate Project. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

About the Job

Company | University, Higher Education, Recruitment

We are partnering with a prestigious university looking to expand its digital presence and attract prospective students. That’s where you come in…

As a Digital Marketing Executive, you will:

• Plan and execute digital marketing campaigns targeting prospective students across various channels, including social media, email marketing, and paid ads.
• Manage and optimise SEO and SEM strategies to ensure the university’s website ranks for key search terms.
• Collaborate with the content team to produce student-focused content for blogs, videos, social media, and landing pages.
• Monitor, analyse, and report on the performance of campaigns to ensure KPIs such as engagement and application rates are met.
• Develop and manage the university’s social media presence, building a strong student community.
• Run paid media campaigns (Google Ads, Facebook Ads, etc.) to drive applications and optimise spend.
• Work closely with admissions and recruitment teams to align marketing efforts with recruitment strategies.
• Stay up-to-date with digital marketing trends and student recruitment best practices, continuously testing new ideas.

What we’re looking for:

• Proven experience in digital marketing, especially in a student recruitment or higher education environment.
• Solid understanding of SEO, SEM, and social media marketing strategies.
• Expertise with Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools.
• Excellent content creation skills with a focus on student engagement.
• Strong ability to analyse data and make data-driven decisions to optimise campaigns.
• A team player who can work independently and manage multiple projects simultaneously.

What we offer:

• Hybrid working model for a great work-life balance
• Opportunity to be part of an innovative and fast-paced marketing team

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Higher Education

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