Senior Product Manager - Family Acquisition

We’re looking for a Senior Product Manager to join our team to take the helm of the Family Acquisition cluster and the eComm x App sub-team.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one .

• Voted the 14th fastest-growing private software technology company in Britain, in The Sunday Times 100 Tech 2025.
• Featured in Bloomberg’s 25 UK startups to watch in 2023.
• Ranked 9th in Fast Company’s Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Second fastest growing tech company in the UK, in Deloitte Fast50 2023.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re 170+ employees spread across the UK, US and France… and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!

Yoto’s Product Team – Family Acquisition Cluster, eComm x App

The Family Acquisition team is one of 5 “Mission Clusters” we have at Yoto that work on our core product. These are cross-functional teams designed to work as autonomously as possible. Family acquisition is all about helping to convert potential families into Yoto active families, looking after Conversion Driving pages (Player pages, Bundles, Homepage), Purchasing (Basket, Discount, Checkout) and supporting our CMS.

We’ve got plenty of exciting challenges and opportunities ahead. A big focus is refining how we communicate Yoto’s value in family life and what makes us stand out. We’re also working more closely with our eCommerce team to improve how we trade on our D2C sites, making sure families have the best possible shopping experience. As we grow internationally, we need to put the right systems in place to support expansion into new markets.

Families have also been asking for a seamless way to shop in the Yoto App, and we’re making it happen. We’re building a small, focused team to move fast on this and need an eCommerce expert to break it down into clear milestones and bring the first version to life.

What you’ll be doing:

• Help shape the Family Acquisition strategy to understand how we can turn potential buyers into lifelong Yoto families.
• Lead the introduction of eCommerce within our apps, steering a small working group towards an initial milestone of enabling in-app purchasing.
• Take ownership of key conversion landing pages, such as our Player pages and the checkout journey, ensuring a seamless and engaging experience.
• Support our eCommerce teams in optimising the performance of the Yoto website and apps, while evolving our CMS.
• Drive the internationalisation of Yoto’s digital stores, making sure we deliver a smooth and consistent experience across global markets.

What you’ll bring:

• ECommerce expert with a deep understanding of best practices and what makes a great online shopping experience.
• App & Web eCommerce experience is a must – you know how to create seamless, high-converting digital journeys.
• Comfortable working closely with commercial teams, understanding their needs and empowering them to drive success.
• Strong Product Discovery skills – you know how to quickly identify the right method to get answers, articulate opportunities clearly, and validate ideas before jumping into solutions.
• Passionate about product – we’re looking for PMs who love to collaborate and support fellow PMs.
• A natural at ruthless prioritisation, focusing on high-impact opportunities that drive outcomes, not just outputs.
• Skilled at bringing teams, senior leadership, and the wider business along for the journey.

Salary: £70,000 – £80,000 based on experience. We never want to miss out on great candidates, so don’t let our banding put you off reaching out – there’s sometimes flexibility for the right fit!

What you can expect from Yoto:

• Flexibility: Hybrid working with a choice based approach – we would love you to come into the office as much as possible, with a minimum of twice a month. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
• Financial: Generous share option programme so you’ll be invested in Yoto’s success. Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months’ of unpaid sabbatical.
• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive – both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We’re committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences – we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection ), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en ). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.

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