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- Tasks: Plan and execute marketing campaigns for impactful events.
- Company: Join CIBSE, a leader in building services engineering and sustainability.
- Benefits: Enjoy 25+ days of leave, hybrid work, and health perks.
- Why this job: Make a real impact in a dynamic organization focused on climate change.
- Qualifications: Experience in event marketing and strong communication skills required.
- Other info: Be part of a community that influences global best practices.
The predicted salary is between 28800 - 42000 £ per year.
The leading authority on building services engineering and a pioneer in responding to the threat of climate change, CIBSE exists to advance global best practice in the profession.
Through harnessing the expertise of our members, CIBSE represents the profession as a trusted voice to provide advice and guidance to Government on matters relating to construction, engineering and sustainability.
For over 127 years, CIBSE has supported a community of over 22,000 professionals worldwide in their pursuit of excellence in building performance, sustainability and safety to influence the well-being of individuals and communities of today and of future generations. CIBSE members continue to create the most environmentally friendly systems in major projects across the globe.
This is an exciting time to join CIBSE, a charitable organisation, which plays a critical role in a growing and changing sector.
About the role
CIBSE is looking for a driven and creative Events Marketing Executive to deliver impactful marketing campaigns that align with our growth objectives. This role offers the opportunity to work on diverse projects across CIBSE’s event portfolio, including conferences, exhibitions, and awards. You will use a full range of marketing channels—including email, social media, and paid advertising—to attract new attendees, engage partners, nurture leads and foster relationships with stakeholders. This is a chance to take ownership of end-to-end campaign activities and make a direct impact on the success of our events.
What you will do
- Plan, organise, and execute marketing campaigns for CIBSE’s events to drive registrations and engagement.
- Work closely with delegates, partners, and internal stakeholders to strengthen relationships and enhance the attendee experience.
- Track, measure, and report on the performance of marketing campaigns, gathering insights to continuously improve and optimise strategies.
- Develop and maintain content across CIBSE’s digital platforms, including the website, social media, blog, and email channels.
- Oversee CIBSE’s presence at external events, managing logistics such as ordering display materials and coordinating booth design.
- Represent CIBSE at external events, ensuring objectives are achieved by engaging with attendees, encouraging participation at stands, and facilitating introductions where needed to build relationships and maximize opportunities.
- Collaborate with other teams to provide marketing support for event promotion as needed.
The above is not an exhaustive list of duties and you will be expected to perform other related tasks to meet the overall business objectives of the Institution.
What you will need to be successful
- Proven experience in event marketing, preferably within a technical, engineering, or B2B environment.
- Strong interpersonal and communication skills, with the ability to confidently engage with attendees at events, encourage participation, and build meaningful connections.
- Demonstrated experience in planning and executing digital marketing campaigns with measurable results.
- Strong organisational skills, with the ability to oversee multiple projects and deadlines simultaneously.
- Excellent written and verbal communication skills, with a keen eye for detail.
- A solid understanding of digital marketing channels and tools, including social media, email marketing, SEO, and analytics.
- Proficiency in using CRM systems (Salesforce preferable) and marketing software (Pardot preferable).
- A proactive and collaborative attitude, with the ability to work effectively in a cross-functional team.
What CIBSE offers you
- A supportive and friendly working environment.
- Starting at 25 days Annual Leave increasing to 27 days with length of service (plus Christmas office closure), plus Bank Holidays.
- Contributory pension scheme.
- Family Friendly Leave.
- Annual Travel Season Ticket Loan.
- Cycle to Work Scheme.
- Life Assurance.
- Private Medical Insurance.
- Cash Plan – cash back for routine healthcare treatments.
- Health and Wellbeing benefits, including Mental Health support, and access to a 24/7 GP service.
- Referral Scheme.
- Shopping portal, rewards programme, and gym discounts.
- Hybrid Working where people are ‘in the office more days than they are not’.
- The chance to be part of an evolving, changing and exciting organisation that genuinely does change the world.
Application Process
To apply for this role, please include your CV and cover letter outlining how you feel you would be a great fit for the role.
Closing Date
The deadline for all applications is 24 February 2025.
The Institution is an equal opportunities employer. The post-holder will be expected to adhere to and support the Institution’s commitment to diversity, equality and inclusion.
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Events Marketing Executive employer: CIBSE Journal
Contact Detail:
CIBSE Journal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Events Marketing Executive
✨Tip Number 1
Familiarize yourself with CIBSE's mission and values. Understanding their commitment to sustainability and building performance will help you tailor your approach during interviews and discussions, showcasing how your personal values align with theirs.
✨Tip Number 2
Network within the industry by attending relevant events or webinars. Engaging with professionals in the field can provide insights into current trends and challenges, which you can reference in conversations with CIBSE to demonstrate your knowledge and enthusiasm.
✨Tip Number 3
Showcase your experience with digital marketing tools and CRM systems like Salesforce and Pardot. Be prepared to discuss specific campaigns you've executed and the measurable results achieved, as this will highlight your capability to drive successful marketing initiatives.
✨Tip Number 4
Prepare to discuss your interpersonal skills and how you've built relationships in previous roles. CIBSE values strong communication, so sharing examples of how you've engaged with stakeholders and enhanced attendee experiences will set you apart.
We think you need these skills to ace Events Marketing Executive
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Events Marketing Executive position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Craft a Tailored Cover Letter: Write a cover letter that specifically addresses how your background in event marketing and your skills in digital marketing channels make you a great fit for CIBSE. Highlight any relevant experience in technical or B2B environments.
Showcase Relevant Experience: In your CV, emphasize your proven experience in planning and executing marketing campaigns. Include measurable results from past projects to demonstrate your impact and effectiveness in similar roles.
Highlight Interpersonal Skills: Since strong interpersonal and communication skills are crucial for this role, make sure to provide examples in your application that showcase your ability to engage with attendees and build relationships effectively.
How to prepare for a job interview at CIBSE Journal
✨Show Your Passion for Events
Make sure to express your enthusiasm for event marketing and how it aligns with CIBSE's mission. Share specific examples of past events you've worked on and the impact they had.
✨Demonstrate Your Digital Marketing Skills
Be prepared to discuss your experience with various digital marketing channels. Highlight any successful campaigns you've executed, focusing on measurable results and the tools you used.
✨Engage with Interpersonal Skills
Since this role involves building relationships, practice showcasing your strong communication skills. Think of ways to engage with the interviewers as if they were attendees at an event.
✨Prepare for Scenario Questions
Anticipate questions about how you would handle specific challenges in event marketing. Prepare examples that demonstrate your problem-solving abilities and organizational skills in managing multiple projects.
