Head of Digital Marketing

Head of Digital Marketing

Hybrid: Remote/London

Salary range: £90,000 basic + options

Reporting to: Director of Marketing

About us

Duel is a SaaS company on a mission to make Brand Advocacy the industry standard playbook for building brilliant retail brands. It was founded by world record breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis, and we exist to show there’s a better way to build businesses, to build a better future, proving that caring for people builds brand, which builds long term and exponential profit returns.

The Duel Brand Advocacy Platform allows enterprise brands to do just that, scaling how they manage their relationships with thousands of advocates, customers, creators and brand ambassadors. We’re proud today that brands such as Abercrombie & Fitch, Charlotte Tilbury, Spanx, Victoria’s Secret and Elemis are doing just that. The Duel team comprises psychologists, brand experts and community builders, combining cutting edge brand expertise, with seasoned SaaS experience.

The Role

At Duel, we don’t just build, we build once and scale everywhere. Whether it’s a relationship, a piece of content, an idea, or a framework, we create with purpose to maximise impact.

We’re looking for a Head of Digital Marketing to join our growing team and lead us in evolving our digital strategy. Reporting to and working closely with the Director of Marketing, you’ll own how and shape how we engage brands, advocates, and our own team as we expand into the US market.

We need an experienced digital marketer, leader, and hands-on contributor, someone who can strategise, execute, and optimise in equal measure. Our digital assets and capabilities, including our website, marketing automation, and lead nurturing, are critical to our next stage of growth. This role is about ownership and autonomy. You’ll have the opportunity to mature our digital presence, ensuring everything we create is scalable, repeatable, and driving meaningful impact. If you’re ready to take on this challenge, we’d love to hear from you.

We’re looking for someone who will…

1. Take full ownership of Duel’s digital marketing strategy, ensuring it fuels the company’s growth objectives.
2. Proactively leverage digital channels to amplify Brand Advocacy, elevate Duel’s presence among our ICP, accelerate demand generation and funnel velocity, and unlock deeper customer engagement, upsell, and cross-sell opportunities.
3. Define clear goals and KPIs for digital initiatives and ensure alignment with broader marketing and business objectives.
4. Transform Duel’s website into a core growth marketing asset, ensuring it educates and inspires our audiences, communicating Duel’s brand & reinforcing our value proposition.
5. Develop and execute email marketing campaigns to nurture leads, engage customers, and drive retention.
6. Partner with the ABM team to identify and activate digital programs to engage and nurture ABM accounts.
7. Partner with brand success teams to leverage digital channels to engage with existing customers, promote new features, and build loyalty.
8. Oversee the planning, execution, and delivery of all digital marketing programs and campaigns.
9. Oversee the use of marketing technology (e.g., HubSpot, ABM tools, Google Analytics) for email, automation, and website tracking.
10. Grow, lead, and scale a high-performing digital marketing function that continuously evolves with Duel’s growth trajectory.

We’d love to hear from you if…

1. You have 6+ years of Digital Marketing experience, we want to hear from all industries and sectors.
2. You enjoy developing and scaling a full-funnel demand generation strategy, intrinsically aligned with sales cycles and ICP engagement, leveraging ABM, inbound, and outbound digital channels.
3. You naturally enjoy being challenged and working outside of your comfort-zone; problem solving, and working cross functionally, with Marketing, Sales and Product teams to build nurture programs, aligning with B2B SaaS buying journeys and multi-touch engagement strategies.
4. You are experienced at producing and optimising websites to be high-converting lead-generation hubs, personalising content by visitor type and ICP segment.
5. You bring your own MarTech, AI-driven insights, and automation tools to scale campaigns efficiently (HubSpot, Google Analytics, 6sense, Demandbase, Marketo).

In-person and remote working balance …

1. We have a small HQ in London (Holborn) and a growing team of people on the ground in our NYC office as well.
2. Although our approach to hybrid working is flexible (we don’t mandate specific days in office), priority for this role will be given to candidates based in/near London and who are keen to spend some days each month in a shared space partnering with the Director of Marketing and the wider marketing team on shared projects.

Why Duel

We want to build a remarkable company with remarkable people and a remarkable culture that you will want to shout from the rooftops about. In a relaxed, flexible, and fun environment, we’re a team that is driven to making Duel a success while enjoying what we do and who we do it with.

We also offer a growing benefits package, including:

1. Flexible working hours – if you need to fit around childcare or need to work around your life, we understand.
2. Around 32 days of Annual Leave (28 excluding bank holidays and an extended break between Christmas and New Year, when we close the office).
3. On-going training where required.
4. Options scheme for all full-time employees – it’s important to us that everybody owns a part of the company and shares in the benefits of what we build.
5. Company MacBook to work from.
6. £350 WFH Set-Up.
7. Headspace Contributions.
8. Personal Development budget and support.
9. 2 additional days leave for volunteering.

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