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For Companies At a Glance
- Tasks: Lead digital campaign execution across Paid Social, Programmatic, and more.
- Company: Join T&Pm, a global creative agency backed by WPP and GroupM.
- Benefits: Enjoy a dynamic work environment with opportunities for career growth and innovation.
- Why this job: Be at the forefront of AI-driven marketing strategies in a diverse and inclusive team.
- Qualifications: Proven experience in digital activation and client servicing required.
- Other info: Full-time role with a focus on leadership and team development.
The predicted salary is between 72000 - 108000 £ per year.
GoStore Greater London, England, United Kingdom
Performance Activation Director
Location: London, Manchester, Athens
Reporting to: Performance Business Director
Who Are We?
T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Backed by WPP and GroupM, it spans four continents with 45 offices and over $1.2 billion in billings globally. T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience, and technology specialists to optimize business outcomes fueled by the latest innovations in AI.
The Role
The Performance Activation Director will serve as the senior activation role within their business unit, accountable for campaign execution across all major platforms within Paid Social, Programmatic, Paid Search, and Retail Media.
Individuals in this role possess deep digital activation experience and a drive to elevate campaign delivery through sophisticated activation strategies and a Performance Mindset.
Key Responsibilities
- Accountable for supporting the Planning department by providing data, insights, and previous learnings to create best-in-class media planning tactics.
- Ensure the best-in-class Digital execution process is developed and implemented across your client portfolio.
- Oversee cross-channel approaches, using data to inform optimization strategies and improve account performance.
- Complete and update incremental test & learn frameworks across all clients.
- Deliver high-quality analyses and reports for all in and post-campaign activities.
- Ensure full adoption of proprietary and third-party tools for execution, tracking, optimization, management, and analytics.
- Work closely with key Media partners on product developments and account growth opportunities.
- Build relationships with senior media and technology partners to ensure technology is at the forefront.
- Create benchmarks across all platforms to inform campaign measurement.
- Develop the Business Unit’s Activation team with clear roles & responsibilities.
- Create career progression objectives for the Business Unit’s Activation members.
- Assist with new business support and submissions when required.
- Ensure financial accuracy through the planning & buying process, ensuring timely and accurate billing.
Skills And Experience
- Best-in-class knowledge and experience of activating campaigns across digital channels.
- Ensure certifications across all activation platforms are completed and up-to-date.
- Extensive experience in client servicing.
- Track record of line management and team development.
- Strong project management skills.
- Ability to delegate and empower people.
- Collaborative working style with internal and external stakeholders.
- Energetic, pioneering, and honest leadership style.
- Strong organizational skills and attention to detail.
- A Performance Mindset and curiosity to embrace change.
T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Seniority level
Director
Employment type
Full-time
Job function
Research, Analyst, and Information Technology
Industries
Mobile Computing Software Products
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Contact Detail:
Go Store Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Activation Director
✨Tip Number 1
Familiarise yourself with the latest trends in digital activation, especially in Paid Social, Programmatic, and Paid Search. This knowledge will not only help you during interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals already working in performance marketing roles. Attend industry events or webinars where you can connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 3
Showcase your experience with data-driven decision-making. Be prepared to discuss specific examples of how you've used data to optimise campaigns and improve performance, as this aligns closely with the role's responsibilities.
✨Tip Number 4
Research T&Pm’s recent campaigns and their approach to AI in media. Understanding their strategies and successes will allow you to speak knowledgeably about how you can contribute to their goals during the interview process.
We think you need these skills to ace Performance Activation Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital activation and campaign management. Use specific examples that demonstrate your success in similar roles, particularly in Paid Social, Programmatic, and Paid Search.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your skills align with their focus on AI and performance-driven strategies, and mention any relevant certifications you hold.
Showcase Your Leadership Experience: Since this is a senior role, emphasise your line management experience and how you've developed teams in the past. Provide examples of how you've empowered team members and fostered a collaborative environment.
Highlight Analytical Skills: Given the emphasis on data-driven decision-making, make sure to include examples of how you've used data to inform campaign strategies and improve performance. Mention any tools or frameworks you are familiar with that relate to analytics.
How to prepare for a job interview at Go Store
✨Showcase Your Digital Expertise
Make sure to highlight your extensive experience in activating campaigns across digital channels. Be prepared to discuss specific examples of successful campaigns you've managed and the strategies you employed to achieve results.
✨Demonstrate a Performance Mindset
Emphasise your ability to analyse data and use insights to inform optimisation strategies. Discuss how you've previously improved account performance through a performance-driven approach, showcasing your analytical skills.
✨Prepare for Collaborative Discussions
Since the role involves working closely with media partners and internal teams, be ready to talk about your collaborative working style. Share examples of how you've built relationships and worked effectively with stakeholders to drive campaign success.
✨Highlight Leadership and Team Development Skills
As a director, you'll need to demonstrate your leadership capabilities. Discuss your experience in line management and how you've developed team members, including any career progression objectives you've set for your teams.
