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- Tasks: Lead the gamification strategy to boost user engagement and retention through innovative game mechanics.
- Company: Picsart is a leading digital creation platform with over 150M monthly active users worldwide.
- Benefits: Enjoy a hybrid work model, wellbeing funds, and opportunities for personal and professional growth.
- Why this job: Shape how millions of creators interact with our product while working in a dynamic, open culture.
- Qualifications: 5+ years in product management with a focus on gamification and user engagement; gaming experience preferred.
- Other info: Join a diverse team across the globe and contribute to a top 20 most downloaded app.
The predicted salary is between 43200 - 72000 £ per year.
Picsart is on a mission to empower the creator in everyone. We are looking for a Senior Product Manager to drive engagement, retention, and monetization through innovative game mechanics. This is a high-impact role, perfect for someone with a gaming background and deep expertise in player motivation, progression systems, and reward loops. You’ll be shaping how millions of creators interact with our product, turning creative exploration into an engaging, rewarding journey.
By joining us, you will benefit from
- An honest, open culture that emphasises feedback and promotes professional and personal development.
- Working on a platform with 150M+ MAUs, spanning diverse creative communities.
- Hybrid work model — our team is distributed worldwide, from Armenia to US, UK, Germany, Spain and Romania.
- Wellbeing benefits – Including monthly well-being funds and flexible working arrangements.
- Growing opportunities — based on your preference you can grow in the company as a people manager or as an individual contributor.
You will
- Own and execute the gamification strategy, driving engagement, retention, and monetization through progression systems, rewards, leaderboards, and achievements.
- Leverage gaming principles to build features that encourage habit formation, user motivation and social interactions.
- Work closely with Product Design, Engineering, and Data Science teams to develop and optimize gamified experiences that align with business objectives.
- Closely work with the company leadership for crafting and fine-tuning the gamification strategy that involves increasing DAU/WAU retention through engaging game mechanics.
- Collaborate with the product teams across the company for the execution and delivery of gamification features.
- Analyze user behavior and A/B test features to maximize impact on key retention and monetization metrics.
- Partner with the Marketing and Community teams to design and implement gamified campaigns and challenges that drive user participation.
- Stay ahead of industry trends in gaming and gamification, bringing innovative ideas to Picsart’s product roadmap.
- Communicate transparently with stakeholders, providing regular updates on gamification performance, key metrics ensuring alignment with overall business goals.
- Be actively involved and drive the daily execution processes.
About you
- 5+ years of experience as a Product Manager, with a strong focus on gamification, user engagement, or monetization.
- Strong entrepreneurial skills and experience working in a high-paced environment.
- Gaming industry experience (preferred), with expertise in game loops, reward structures, and user motivation frameworks.
- Proven ability to conceptualize, launch, and optimize gamification features that drive engagement and retention.
- Data-driven mindset, comfortable with A/B testing, cohort analysis, retention modeling, and revenue impact forecasting.
- Exceptional verbal and written communication skills, with the ability to influence and align cross-functional teams and drive execution.
- Ability to manage competing priorities in a fast-paced environment while balancing user experience with business growth.
What we seek and value most in our candidates: professionalism in both soft and hard skills; motivation to grow, learn and share; positive attitude; flexibility; transparency; ownership; and the most important – passion and commitment. Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law. Picsart, Inc. is an E-Verify Employer in the US.
For Applicants Based in California – California Job Applicant Privacy Notice
ABOUT US: Picsart is the world’s largest digital creation platform and a top 20 most downloaded app. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.
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Contact Detail:
PicsArt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager, Gamification
✨Tip Number 1
Familiarise yourself with the latest trends in gamification and gaming mechanics. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your passion for the industry.
✨Tip Number 2
Network with professionals in the gaming and product management sectors. Attend industry events or join online forums where you can connect with others who share your interests. This could lead to valuable insights and even referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented gamification strategies in previous roles. Highlight your experience with user engagement and retention metrics, as this will demonstrate your capability to drive results in a similar environment.
✨Tip Number 4
Research Picsart's current gamification features and think critically about potential improvements or new ideas you could bring to the table. Presenting these insights during your interview will show your proactive approach and genuine interest in contributing to their mission.
We think you need these skills to ace Senior Product Manager, Gamification
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in product management, particularly in gamification and user engagement. Use specific examples that demonstrate your expertise in game mechanics, player motivation, and retention strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for gaming and how it aligns with Picsart's mission. Discuss your understanding of gamification principles and how you can contribute to driving engagement and monetization through innovative strategies.
Showcase Relevant Projects: Include details about any relevant projects you've worked on that involved gamification or user engagement. Highlight your role, the challenges faced, and the outcomes achieved, especially in terms of user retention and monetization metrics.
Prepare for A/B Testing Discussion: Be ready to discuss your experience with A/B testing and data analysis in your application. Provide examples of how you've used data-driven insights to optimise product features and improve user engagement in previous roles.
How to prepare for a job interview at PicsArt
✨Showcase Your Gaming Expertise
Make sure to highlight your background in the gaming industry. Discuss specific examples of how you've implemented game mechanics, reward structures, or user motivation frameworks in previous roles. This will demonstrate your understanding of what drives engagement and retention.
✨Prepare for Data-Driven Discussions
Since this role requires a data-driven mindset, be ready to discuss your experience with A/B testing, cohort analysis, and retention modelling. Bring examples of how you've used data to inform product decisions and improve user engagement.
✨Emphasise Cross-Functional Collaboration
This position involves working closely with various teams like Product Design, Engineering, and Marketing. Prepare to share experiences where you successfully collaborated across departments to launch gamification features or campaigns, showcasing your ability to align diverse teams towards common goals.
✨Demonstrate Your Passion for Gamification
Picsart values passion and commitment, so express your enthusiasm for gamification and how it can enhance user experiences. Share innovative ideas you have for gamified features that could benefit their platform, showing that you're not just a fit for the role but also genuinely excited about the work.
