Associate Director

Company Description Publicis Media UK is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide. Publicis Commerce works across Publicis Media agencies, Spark Foundry, Starcom and Zenith combining the best commerce talent, tech, and partnerships to provide clients with award-winning products and solutions that move their businesses forwards in an extremely competitive space. With a highly collaborative team of subject-matter experts, Publicis Commerce is a trusted partner to clients in navigating the complexities and emerging opportunities of the commerce landscape, from understanding their shoppers better to maximising retail media performance and preparing for future success. We specialise in helping clients excel on the digital shelf, build data-driven relationships with retailers, and modernise organisational structures to drive long-term growth. Overview Sat across Retail Media Strategy, this is an excellent opportunity that involves working with internal and external teams to define and bring to life strategy for one of our exciting clients: Haleon! You\’ll be working closely with strategy and activations teams, retailers and partners and be the conduit to ensure successful communication and campaigns across the eRetail landscape. You\’ll be delivering best-in-class online retail strategy and uncovering growth opportunities. The successful applicant will have strong strategic, communication, and presentation skills, and be adept at solving complex business problems in a matrixed organisation. We’re looking for somebody with experience and a deep understanding of eCommerce, retail optimisation, portfolio management, and data insights. Experience or interest in social commerce is a plus. The role involves assessing challenges, offering innovative solutions, and effectively communicating these to a senior audience. Responsibilities What you\’ll do: Support and lead on the Retail Media strategy for Haleon developing and implementing comprehensive retail and digital shelf strategies that align with the overall client business objectives. Foster strong relationships within agency, retailers, platform partners and client teams. Work with internal and external activation teams to ensure clear communication and delivery, whilst responding to briefs, making strategic suggestions, reporting, and presenting to the client. Establish key performance indicators (KPIs) for retailers and incorporate them into strategic decisions that will help the client improve their performance. Work closely with internal data teams to understand customer preferences and behaviours, leveraging data insights to enhance the overall shopping experience. Qualifications Established experience within retail media and across UK/EMEA markets. Must have experience with Amazon (AMS/DSP) understanding and UK retailer experience. Experience with Citrus Ads and Criteo is ideal. Any experience in social commerce or paid social would be very beneficial, as well as in-store digital displays, but the willingness to learn is key. Skills in building presentations, responses and recommendations to clients within commerce. You need to have great communication (both written and verbal) and interpersonal skills – our clients like to be challenged, but with diplomacy. Commerce is a big strategic priority for the business and is certainly at the forefront of innovation and the current change within our industry. This role has significant growth opportunity, and we would love to hear from you if you feel your skills are a good match for it! Additional Information Publicis Commerce has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer: WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. HELP@HAND BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave. FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: You are entitled to an additional day off for your birthday, from your first day of employment. GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre. Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). #LI-AB1 #J-18808-Ljbffr