Head of Creative

The Role

The Head of Creative will play a pivotal role in managing and developing Club L’s vision and global identity across all channels and platforms, managing the creative team, conceptualising innovative, viral and standout campaigns and content ideas that build on Club L’s brand identity, maximise engagement and establish the brand as a leader within the marketplace.

The Head of Creative will work closely with the Brand Director and Head of Marketing to drive the brand forward, develop campaigns and ensure a first-class campaign rollout across all customer touchpoints ensuring a consistent TOV and storytelling throughout, managing and overseeing the final creative deliverables across all channels and platforms as well as day-to-day BAU.

Interpreting the Brand Director’s vision and campaign direction, the Head of Creative will own the creative brief development and project management ensuring a cohesive 360 rollout.

This position requires an inspiring leader who is highly creative, who can develop out-of-the-box, viral ideas and lead the team as brand guardian to develop and grow each platform in line with the brand vision. The Head of Creative will work closely with the Brand Director and various teams fostering a collaborative working environment to bring innovative ideas to the highest standards of fruition.

Roles and Responsibilities

Production and Project Management

• Conceptualising and executing innovative and unique creative campaign concepts for Club L’s key shoots, relevant content ideas working closely with marketing, social and PR to ensure a consistent brand vision and creative strategy.
• Managing the process and sign-off of all creative assets.
• Creative brief development and shoot coordination.
• Quality control and post-production of all assets according to operational deadlines.

Brand

• Creative strategy and purpose-driven planning.
• Oversee delivery of robust and comprehensive campaign decks and brand toolkits, empowering all internal and external stakeholders to execute all campaigns effectively and consistently across digital and IRL platforms.
• Brand guardian and quality control for all day-to-day creative assets, directing, communicating and managing the campaign vision across all creative teams.
• Campaign coordination and project management, creative brief development and communication across all teams.
• Conceptualise, develop and coordinate innovative, viral and standout campaigns, executing IRL ideas and moments that build on Club L’s international brand identity, maximise impact and grow our global communities.
• Be the internal expert and authority on our brand codes, including the use of colour, font, logo, design principles, product, and images, and the user experience across all brand touchpoints.

Content

• Content direction, coordination, execution and social direction.
• Develop, lead, and execute a cohesive brand experience through a well-structured, innovative, rule-breaking 360 creative strategy across all platforms.
• Act as guardian of the brand’s creative world, continuously evolving and pushing boundaries on our visual handwriting while maintaining a consistent, distinctive brand look and feel.

Team Management

• Manage, develop and build the creative and content teams nurturing talent.
• Assist in managing and building a team of external creators and producers.
• Work collaboratively with the Brand Director, Social Teams and PR to deliver excellence in all creative, IRL and brand areas.
• Team leadership, up-skilling and development.
• Department structure and organisation.
• Workflow and process implementation to increase efficiency.
• Performance analysis and KPI reporting on all creative teams.

Budget Management

• Maximise potential engagement with resourceful ideas and cost-cutting strategies.
• Negotiations and relationship building with key stakeholders.
• Strategised budget distribution and reporting.
• Performance analysis and strategic budget management and allocation across all creative and content teams.

Skills, Knowledge & Experience

• The Head of Creative will be an inspirational leader who has ‘done it’ before. No task is too big or small, inspiring the team to believe and want to follow while always having their voice in the conversation.
• At least 5 years in a similar role, either premium brand or agency with experience across all areas.
• 3 years+ managing teams.
• Highly organised and efficient with a solid knowledge and experience in workflow processes.
• Commercial thinker with a social-first global mindset.
• Excellent communication and organisational skills with an inspiring and empowering leadership style.
• Proactive thinker with ability to execute ideas thoroughly and efficiently with clear direction.

What’s on Offer?

• Bi-annual bonus scheme.
• 25 days’ annual leave (plus bank holidays).
• Extra day off for your birthday.
• Flexible working hours around core hours of 10-4.
• Cycle to work scheme.
• Enhanced pension contribution.
• Enhanced maternity policy.
• 40% staff discount.
• Healthcare Cashplan.
• Free onsite gym.
• Social events.

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