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- Tasks: Lead a 12-month project creating SEO-driven content for ghd's global platforms.
- Company: Join ghd, a top British brand known for innovative hair styling tools and luxury beauty.
- Benefits: Enjoy a hybrid work model with 3 days in the office and 2 days remote.
- Why this job: Be part of a creative team transforming lives through beauty and style.
- Qualifications: 2+ years in content production, especially in luxury/beauty tech; strong communication skills required.
- Other info: Opportunity to work in a fast-paced environment with a focus on collaboration and creativity.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
WHO ARE WE?
Iconic British brand ghd is a global leader in high-end professional hair styling tools and the UK\’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!
Merging science and innovation, with luxury beauty and style; ghd combines cutting-edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver \”safer for hair\” heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally.
Renowned for game-changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!
LOCATION
This role will be based in our London (Soho) office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.
ABOUT THIS ROLE
Reporting into the Creative Director and working closely with the digital team and Global Marketing project owner, you will focus on an important 12-month project, translating data insights into a bank of fit-for-purpose SEO driven content that adheres to the brand guidelines and answers customer questions and problems. All content will amplify the ghd tool portfolio, excite customers and empower them to choose, purchase and use our products, ultimately driving a measurable increase in traffic, engagement and conversion on our global .com sites and platforms.
This position is a 12-Month Fixed Term Contract.
JOB ROLE AND RESPONSIBILITIES
- A hybrid data-driven creative person, able to plan, create and manage content that answers specific needs of our internal and external global customers.
- Working with your project counterpart in Marketing, you will be responsible for translating data-driven insights into on-brand SEO driven content on ghd global platforms, including YouTube, to improve UX and CX, ultimately driving a measurable increase in traffic, engagement and conversion.
- Management of a large workload in a fast-paced environment, coordinating with key stakeholders to hit deadlines.
- Safeguarding and maintaining the brand\’s aesthetic and brand guidelines.
- Management of project-specific Budgets and POs, manage invoices and payments and expenses through our in-house systems and across relevant departments and teams.
- Responsible for all project-specific pre-production including stakeholder liaison, briefing, rights negotiations, casting, bookings, locations, scheduling, planning, creating call sheets, stock management, working with production companies, looking after talent, being a brand advocate, creating content to brief.
- Post-production asset management including feedback, retouch notes, managing suppliers for delivery, renaming and file management and approval processes to ensure we meet our important timelines.
REQUIREMENTS
- Highly organised, great communicator with strong problem-solving skills.
- Confident in communicating the brand vision to production partners and talent.
- A strong understanding of the market, specifically YouTube, and what resonates with audiences.
- Experience working with production agencies and partners to deliver on time and in budget.
- Minimum 2 years\’ experience answering briefs to create high-performance SEO & KPI driven content to improve UX and CX.
- Minimum 2 years\’ experience in end-to-end production for luxury/beauty tech clients including briefing production agencies, bookings, casting, rights, scheduling, talent management on and off set, post-production and all associated admin.
- Minimum 2 years\’ experience shooting hair and/or beauty to create beautiful results.
- Flexible to travel to shoots in London/UK when needed.
- Strong negotiation skills to maximise budgets.
- Photoshop/Adobe suite a benefit.
VALUES
We at ghd are proudly committed to our Company Values and aim to attract and retain employees who live our Values.
- Collaborative – We work together to create the extraordinary.
- Creative – We foster creativity & excellence to create value for our brands and business.
- Courageous – We are agile, entrepreneurial & we own our future.
- Connected – We stay connected and ensure we are always consumer first.
- Committed – We are responsible for our impact on others & the planet.
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Digital Content Production Manager employer: good hair day
Contact Detail:
good hair day Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Production Manager
✨Tip Number 1
Familiarize yourself with ghd's brand values and aesthetic. Understanding their commitment to creativity, collaboration, and consumer-first approaches will help you align your content ideas with their vision during interviews.
✨Tip Number 2
Showcase your knowledge of SEO and data-driven content strategies. Be prepared to discuss specific examples of how you've used data insights to create engaging content that drives traffic and conversions, especially in the beauty or luxury sectors.
✨Tip Number 3
Highlight your experience with production agencies and your ability to manage projects efficiently. Discuss how you've coordinated with various stakeholders to meet tight deadlines while maintaining high-quality standards.
✨Tip Number 4
Prepare to talk about your understanding of YouTube as a platform. Share insights on what resonates with audiences and how you can leverage this knowledge to enhance ghd's digital presence and customer engagement.
We think you need these skills to ace Digital Content Production Manager
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand ghd's brand values and mission. Highlight how your experience aligns with their commitment to creativity, collaboration, and consumer focus.
Tailor Your CV: Make sure your CV reflects your experience in digital content production, particularly in the beauty or luxury tech sectors. Emphasize your skills in SEO-driven content creation and your familiarity with platforms like YouTube.
Craft a Compelling Cover Letter: In your cover letter, discuss specific projects where you've successfully translated data insights into engaging content. Mention your problem-solving skills and how you've managed large workloads in fast-paced environments.
Showcase Relevant Experience: When detailing your work history, focus on your end-to-end production experience, especially in the beauty industry. Include examples of how you've worked with production agencies and managed budgets effectively.
How to prepare for a job interview at good hair day
✨Showcase Your Creativity
As a Digital Content Production Manager, creativity is key. Prepare to discuss your previous projects where you translated data insights into engaging content. Bring examples that highlight your ability to merge creativity with brand guidelines.
✨Demonstrate Your Organizational Skills
This role requires managing a large workload in a fast-paced environment. Be ready to share specific strategies or tools you use to stay organized and meet deadlines, especially when coordinating with multiple stakeholders.
✨Understand the Brand and Market
Familiarize yourself with ghd's brand values and their position in the beauty tech market. Be prepared to discuss how your understanding of the market, particularly YouTube, can help create content that resonates with audiences.
✨Highlight Your Problem-Solving Abilities
The job requires strong problem-solving skills. Think of examples from your past experiences where you faced challenges during production and how you successfully navigated them. This will demonstrate your capability to handle the demands of the role.
