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- Tasks: Join our Consumer Data Team to analyze consumer behavior in the global beverage alcohol market.
- Company: IWSR is the leading authority on beverage alcohol data and insights for over 50 years.
- Benefits: Enjoy 25 days holiday, flexible work hours, and a comprehensive perks package.
- Why this job: Dive into consumer insights and collaborate with teams while making a real impact in the industry.
- Qualifications: Strong understanding of market research; advanced degree in social sciences preferred.
- Other info: Opportunity for growth and development in a dynamic, supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
About Us
IWSR is the global authority on beverage alcohol data and intelligence.
For over 50 years, IWSR has been trusted by the leaders of global beverage alcohol businesses as an integral part of their strategic planning and decision-making processes. We uniquely combine our proprietary longitudinal market data, consumer insights and AI-enhanced data science, with valuable on-the-ground human intelligence in 160 markets worldwide, to decipher what is really happening in the global beverage alcohol market. With access to our data, clients from across the drinks industry, including multinational spirits, beer, and wine businesses; packaging and ingredient manufacturers; distributors; and financial institutions, plan their strategies and future investment with a reliable, consistent and complete understanding of the global landscape.
Role Overview:
The IWSR Consumer Data Team is the heart of the IWSR Group’s world-leading consumer behaviour and attitude insights offering. In 2024, this team was responsible for designing, collecting and analysing over 250,000 interviews about consumer drinking habits in around 34 consumption markets around the world.
The more senior members of the team work directly with clients on major tracking projects, and the most senior person on the team, the Head of Consumer Data, also attends Sales Team meetings and helps structure proposals from a research design and fieldwork costs point of view.
We are seeking a motivated and detail-orientated Research Analyst to join our Consumer Data Team. This role is ideal for someone with a passion for understanding consumer behaviour and delivering actionable insights within the global beverage alcohol industry. Detail orientation and demonstrable commitment to excellence are essential, and while existing skills are of course very welcome, successful candidates in this role in the past who are now at more senior levels within the business did not necessarily arrive with all the toolkit.
Key Responsibilities
- Analysing and quality-checking large and complex datasets in a market research context.
- Supporting the quantitative Research Managers in questionnaire design, programming, testing and quality-checking of international online surveys in our Forsta platform.
- Conducting desk research to support quantitative insights and inform tracking data.
- Assisting in the fieldwork management and liaison with external respondent / quantitative providers.
- Delivering actionable insights through the creation of data tables, databases and dashboards.
- Collaborating with cross-functional teams to effectively support and prioritise multiple research cycles throughout the year.
Skills & Experience
- Strong understanding of market and/or social research, ideally supported by advanced degree-level education in related social sciences.
- Strong capability with Microsoft Excel, and ideally exposure and proficiency with VBA.
- Ability to interpret data using statistical tools; a familiarity with data tabulation software is a strong advantage e.g. Q research, SPSS, SQL, SAS.
- Ability to multitask across several research cycles whilst handling simultaneous deadlines.
- Excellent communication skills and an ability to collaborate successfully across teams.
- Familiarity with survey scripting tools – ideally Decipher – but any XML based survey software considered.
- Knowledge of HTML / CSS / JavaScript.
- Detail orientation.
Benefits : In addition to a competitive salary, IWSR offers
- Generous time off: 25 days holiday plus bank holidays and a company-wide end-of-year break.
- Flexible work environment: Hybrid working model with flexible hours.
- Comprehensive perks: Annual bonus scheme, pension, regular social events, birthday treats, and a volunteering policy.
- Growth opportunities: Lots of learning and development opportunities.
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Research Analyst employer: IWSR
Contact Detail:
IWSR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research Analyst
✨Tip Number 1
Familiarize yourself with the IWSR's unique approach to consumer behavior analysis. Understanding their methodology and how they integrate data science with human intelligence will help you align your insights with their expectations.
✨Tip Number 2
Brush up on your skills with Microsoft Excel and any relevant statistical tools like SPSS or SQL. Being able to demonstrate your proficiency in these areas during the interview can set you apart from other candidates.
✨Tip Number 3
Showcase your ability to multitask and manage multiple research cycles effectively. Prepare examples from your past experiences where you successfully handled tight deadlines and collaborated with cross-functional teams.
✨Tip Number 4
If you have experience with survey scripting tools, make sure to highlight that. Familiarity with Decipher or any XML-based software will be a significant advantage and can demonstrate your readiness for the role.
We think you need these skills to ace Research Analyst
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Research Analyst position. Understand the key responsibilities and required skills, and think about how your experience aligns with them.
Tailor Your CV: Customize your CV to highlight relevant experience in market research, data analysis, and any specific tools mentioned in the job description, such as Microsoft Excel or statistical software. Make sure to showcase your detail orientation and commitment to excellence.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for consumer behavior and the beverage alcohol industry. Use specific examples from your past experiences to demonstrate how you can deliver actionable insights and support the Consumer Data Team.
Highlight Technical Skills: Make sure to emphasize your technical skills, especially your proficiency with data analysis tools and survey scripting software. Mention any experience you have with VBA, Q research, SPSS, SQL, or similar tools to stand out.
How to prepare for a job interview at IWSR
✨Show Your Passion for Consumer Behavior
Make sure to express your enthusiasm for understanding consumer behavior during the interview. Share specific examples of how you've analyzed consumer data in the past and how it influenced decision-making.
✨Demonstrate Your Technical Skills
Be prepared to discuss your proficiency with tools like Microsoft Excel, SPSS, or SQL. You might be asked to solve a problem or analyze a dataset, so brush up on your technical skills before the interview.
✨Highlight Your Detail Orientation
Since detail orientation is crucial for this role, provide examples of how you've ensured accuracy in your previous work. Discuss any quality-checking processes you’ve implemented in past projects.
✨Prepare for Collaboration Questions
Expect questions about teamwork and collaboration. Think of instances where you successfully worked with cross-functional teams and how you prioritized tasks to meet deadlines.
