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- Tasks: Lead brand development, execute marketing plans, and bring new products to market.
- Company: Join a dynamic team focused on innovative brand growth in the FMCG sector.
- Benefits: Enjoy free food, discounts, a pension scheme, and flexible pay options.
- Why this job: Be part of a creative culture that values consumer insights and brand strategy.
- Qualifications: Proven experience in FMCG, strong analytical skills, and a passion for branding required.
- Other info: Opportunity to grow your skills in a supportive and engaging work environment.
The predicted salary is between 36000 - 60000 £ per year.
An exciting role for an ambitious Senior Brand Manager with a passion for building brands. This role involves leading the development and execution of insight-led brand plans, creating and executing compelling communications, and identifying and bringing new products to market. This role is key to the delivery of our growth plans in 2025 and beyond., * Brand: be the day-to-day brand lead, coordinating and influencing the cross-functional team and senior stakeholders to deliver the plan
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Brand Strategy: – support the Marketing Manager in the development of the 1 3-year brand growth strategy
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Brand Communication and Media planning: lead the execution of the in-year Grocery Consumer Marketing Calendar working with internal and external partners to land the plan across creative, media and PR
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Digital/Social: partner with the Grocery Marketing Executive on the social strategy and calendar build for Grocery
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Category and Product: support the Food Team in the development of a robust EPD and NPD pipeline based on market, category and consumer insights
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Consumer be consumer obsessed and act as the brand guardian, leveraging consumer and market insight to inform a breakthrough winning growth plan
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Brand Performance: work with the Marketing Manager to track and report on overall brand health, working with our agency partner to identify key learnings to inform future planning to ensure key KPIs are met
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Research: lead all research projects as directed by the Marketing Manager
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ESG: play a lead role in understanding our Wasabi Seiyaku (ESG pledge) and ensuring key commitments are considered as part of the Grocery marketing plans
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Relevant, proven experience in FMCG and Grocery Retail
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Experience in developing and delivering through the line brand plans which have contributed to growth
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Ability to create and communicate a compelling business strategy with a relentless focus on execution
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Highly curious with a passion for brand
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Ability to demonstrate genuine initiative, drive and ownership
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Strong commercial awareness and financial acumen
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Analytical with the ability to leverage a range of data sources to identify key performance drivers and recommend action
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Readiness to lead change and adapt to shifting demands
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A great working environment
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Pension scheme
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Target Bonus
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Refer A Friend Scheme
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Free Sushi or hot food (vegan options available)
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50% discount in our Branches
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Employee Assistant Programme
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(a service providing health and wellbeing support)
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Long Service Awards
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Wagestream – a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings
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Life Assurance
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Cycle To Work
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Free on-site parking
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A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and
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The opportunity to develop your skills within a growing company.
Brand Manager employer: Wasabi Sushi & Bento
Contact Detail:
Wasabi Sushi & Bento Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarize yourself with the latest trends in FMCG and Grocery Retail. Understanding the current market landscape will help you speak confidently about brand strategies during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in brand management. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully executed brand plans in the past. Highlight your ability to leverage consumer insights and data to drive growth.
✨Tip Number 4
Showcase your passion for brands by staying updated on successful campaigns and innovative marketing strategies. This enthusiasm can set you apart as a candidate who truly cares about brand development.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Brand Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in FMCG and Grocery Retail. Emphasize your achievements in brand strategy development, execution of marketing plans, and any successful product launches you've been involved in.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand management and your understanding of the company's goals. Mention specific examples of how you've contributed to brand growth in previous roles and how you can bring that expertise to this position.
Showcase Analytical Skills: In your application, provide examples of how you've used data to inform brand strategies and decisions. Highlight your ability to track brand performance and adapt plans based on insights, as this is crucial for the role.
How to prepare for a job interview at Wasabi Sushi & Bento
✨Show Your Passion for Brand Building
Make sure to express your enthusiasm for building brands during the interview. Share specific examples of how you've successfully developed and executed brand strategies in the past, highlighting your passion for creating compelling communications.
✨Demonstrate Your Analytical Skills
Be prepared to discuss how you've used data to inform brand decisions. Bring examples of how you've leveraged consumer insights and market research to drive brand performance and growth, showcasing your analytical mindset.
✨Highlight Your Cross-Functional Collaboration Experience
This role requires working with various teams and stakeholders. Share experiences where you've successfully coordinated with cross-functional teams to deliver brand plans, emphasizing your ability to influence and lead others.
✨Prepare for Questions on ESG Commitment
Understand the company's ESG pledge and be ready to discuss how you can integrate these commitments into brand marketing plans. Show that you're not only focused on brand growth but also on sustainable practices.
