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- Tasks: Lead impactful PR campaigns for Deep Silver and PLAION products in the UK.
- Company: Join PLAION, a global leader in gaming and entertainment, part of Europe's largest games company.
- Benefits: Enjoy perks like subsidized pensions, language courses, fitness partnerships, and free access to games.
- Why this job: Be at the forefront of gaming culture, shaping narratives and building media relationships.
- Qualifications: 3+ years in PR, preferably in gaming, with a strong UK media network.
- Other info: Opportunity for travel and collaboration with global teams.
The predicted salary is between 36000 - 60000 £ per year.
PLAION’s UK Publishing arm are working with us to find a Senior PR Manager for the UK to be the driving force behind PLAION UK’s reputation and media presence.
You’ll craft and execute high-impact PR campaigns for Deep Silver and PLAION distributed products, ensuring maximum visibility and engagement across specialist, lifestyle, and culturally relevant media by shaping narratives, building strong media relationships, and integrating PR efforts with wider marketing strategies.
PLAION is a global leader in the development, publishing, and distribution of games and entertainment, part of the Embracer Group, Europe’s largest games company, PLAION is at the forefront of delivering some of the world’s most iconic gaming franchises including Saints Row, Metro, Dead Island, and Kingdom Come Deliverance.
Your responsibilities…
- Develop and implement innovative, results-driven PR campaigns that maximize reach, engagement, and brand impact.
- Leverage deep product understanding to create tailored messaging and ensure alignment with global marketing strategies, while making campaigns relevant for the UK market.
- Drive strategic planning and tactical execution to secure high-quality media coverage across gaming, lifestyle, and mainstream press.
- Integrate PR efforts with paid media programs for full 360° campaign impact, enhancing the consumer journey.
- Continuously test, learn, and optimize campaign tactics based on data-driven insights.
- Build and support strong relationships with key UK gaming, lifestyle, and mainstream media outlets.
- Plan and execute both Paid and Earned Influencer campaigns, ensuring alignment with broader marketing goals.
- Oversee media outreach, press releases, and asset distribution to maximize coverage opportunities.
- Organize and manage local PR events to generate buzz and engagement.
- Drive corporate PR efforts to position PLAION as an industry leader.
- Provide detailed coverage reports and analysis, tracking reach, engagement, sentiment, and share of voice.
- Conduct key beat analysis for campaign phases, ensuring strategic future planning.
- Keep up to date with UK media trends, recommending innovative PR techniques to stay ahead of competitors.
- Work closely with global teams, ensuring alignment while tailoring campaigns to the UK market.
- Collaborate with sales teams, leveraging PR efforts to strengthen relationships with retail buyers.
- Manage relationships with first-party platform holders, third-party vendors, hardware manufacturers, retailers, and other key partners.
- Oversee PR budgets, ensuring accuracy and timely approvals.
- Manage external PR agencies, ensuring effective execution and clear communication.
The skills and experience you’ll bring to the role…
- 3 or more years’ experience in a PR role, preferably within the games industry.
- Strong network of UK gaming media contacts is highly advantageous.
- A thorough understanding of the UK games market, trends, and competitor strategies.
- Experience of working cross-functionally with multiple stakeholders.
- Strategic mindset and a track record of delivering impactful campaigns.
- Comfortable managing multiple projects while keeping focus on KPIs and business goals.
- Always looking for fresh, bold ideas to cut through the noise.
- Confident in presenting ideas, building media relationships, and influencing stakeholders.
- Thrives under pressure, takes initiative, and follows through to get results.
- Uses insights and analytics to refine strategies and measure success.
- Open to travel for press events and industry opportunities.
- Effective communicator, both written and verbally.
Perks and benefits include…
- Company subsidized pension contributions.
- Language courses.
- Training and development opportunities.
- Fitness partnerships and mental first aiders.
- Bicycle leasing.
- Studio events.
- Training and development opportunities through the PLAION Academy.
- Learn skills, provide mutual support and encourage self-determined development through the company’s support of affinity groups, such as LGBTQAI+, Women at, Helping Hands, AI, Accessibility.
- Free access to all the company’s games and films.
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UK Senior PR Manager (Hybrid) employer: Aardvark Swift Recruitment Ltd
Contact Detail:
Aardvark Swift Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK Senior PR Manager (Hybrid)
✨Tip Number 1
Make sure to familiarize yourself with the latest trends in the UK gaming market. Understanding what’s currently popular and how competitors are positioning themselves will help you craft relevant PR campaigns that resonate with both media and consumers.
✨Tip Number 2
Leverage your existing network of media contacts in the gaming industry. Building strong relationships with journalists and influencers can significantly enhance your ability to secure high-quality media coverage for your campaigns.
✨Tip Number 3
Be prepared to showcase your strategic mindset by discussing past campaigns you've executed. Highlight how you used data-driven insights to optimize these campaigns, as this will demonstrate your ability to deliver impactful results.
✨Tip Number 4
Stay updated on the latest PR techniques and tools. Being innovative and suggesting fresh ideas during your interview can set you apart from other candidates and show that you're proactive about staying ahead in the industry.
We think you need these skills to ace UK Senior PR Manager (Hybrid)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior PR Manager position at PLAION. Tailor your application to highlight your relevant experience in PR, especially within the gaming industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the gaming industry and your strategic mindset. Mention specific campaigns you've executed that align with the role's focus on innovative, results-driven PR strategies.
Highlight Your Network: Emphasize your strong network of UK gaming media contacts in your CV and cover letter. This is a key advantage for the role, so provide examples of how you've leveraged these relationships in past roles.
Showcase Data-Driven Insights: In your application, include examples of how you've used insights and analytics to refine PR strategies and measure success. This will demonstrate your ability to continuously optimize campaign tactics, which is crucial for this position.
How to prepare for a job interview at Aardvark Swift Recruitment Ltd
✨Showcase Your PR Campaign Success
Be prepared to discuss specific PR campaigns you've executed in the past, especially those relevant to the gaming industry. Highlight your strategic approach, the results achieved, and how you tailored messaging for different audiences.
✨Demonstrate Industry Knowledge
Familiarize yourself with current trends in the UK gaming market and be ready to discuss them. Show that you understand competitor strategies and can bring fresh ideas to the table that align with PLAION's goals.
✨Build on Media Relationships
Since strong media relationships are crucial for this role, come prepared with examples of how you've built and maintained these connections in the past. Discuss how you would leverage these relationships to enhance PLAION's media presence.
✨Prepare for Cross-Functional Collaboration
This role requires working with various stakeholders. Be ready to share experiences where you've successfully collaborated across teams, emphasizing your communication skills and ability to manage multiple projects while focusing on KPIs.
