Area Sales Manager

Area Sales Manager

Watford Full-Time 36000 - 60000 £ / year (est.) No home office possible
K

At a Glance

  • Tasks: Drive sales in your area by connecting with customers and generating new business opportunities.
  • Company: Join KFF, a family-oriented food wholesaler part of Sysco, the largest foodservice provider globally.
  • Benefits: Enjoy an attractive salary, bonuses, a company car, and the flexibility of a home-based contract.
  • Why this job: Be part of a dynamic team that values creativity and customer service in the food industry.
  • Qualifications: Sales experience is a plus, but passion and determination are what we truly value.
  • Other info: We celebrate diversity and want you to help shape our inclusive workplace culture.

The predicted salary is between 36000 - 60000 £ per year.

Job Description

Area Sales Manager – Homebased / Field Sales – Watford – North London

Up to £40,000 + uncapped bonus potential, company car or travel allowance & home-based contract

KFF is a regional food wholesaler with around 270 colleagues based near Maidstone, Kent. We are part of Sysco, the world’s largest foodservice provider with over 65,000 colleagues globally. kff has a family feel with a close-knit team, supplying both fantastic local pub and restaurant customers as well as delivering direct to the caterer.

At KFF, we’ve are recruiting for an ambitious Area Sales Manager. You will be responsible for achieving the Sales targets within a defined geographical area. This will involve selling a range of chilled, ambient, and frozen products from our KFF range. Area Sales Managers are expected to generate their own opportunities and develop business in both existing and new business sectors. You will report directly into the Regional Sales Manager.

Key Accountabilities

  • To exceed both sterling sales target and the company profit margin target.
  • Maximize business for the company through existing customer base using intelligent and efficient call coverage.
  • Generate own new business opportunities with customers matching KFF’s target profile.
  • Track daily, weekly, and quarterly performance against agreed KPI’s and targets.
  • Make sure all administration is up to date and acted upon.

We are looking for someone who has the ability to not only win new business but also maximise sales through our existing customers. Ideally, you’ll be commercially astute, technically proficient in excel and building and maintaining relationships. Not to mention, you must have a desire for sales! It would also be great if you had a food background, but this is not essential.

We’re not just looking for a good fit, we want people who help to make us even better. We’re passionate about creating an inclusive workplace that celebrates and values diversity. We don’t want you to ‘fit’ our culture, we want you to define it. Bring your whole self to work.

Area Sales Manager employer: kff

At KFF, we pride ourselves on being an exceptional employer, offering a supportive and family-oriented work culture that empowers our employees to thrive. As an Area Sales Manager, you'll enjoy attractive compensation, bonuses, and the flexibility of a home-based contract while working in a dynamic environment that fosters personal and professional growth. Join us in making a meaningful impact in the foodservice industry, where your creativity and passion for customer service will be celebrated and valued.
K

Contact Detail:

kff Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Familiarize yourself with KFF's product range, especially the chilled, ambient, and frozen products. Understanding these products will help you confidently discuss them with potential customers and demonstrate how they can meet their needs.

✨Tip Number 2

Network within the local food service industry to identify potential leads. Attend local events or join relevant online groups where you can connect with restaurant owners and caterers who might benefit from KFF's offerings.

✨Tip Number 3

Develop a strong understanding of sales KPIs and how to track your performance against them. This will not only help you stay organized but also show your future employer that you are results-driven and focused on achieving targets.

✨Tip Number 4

Prepare for cold calling by practicing your pitch and anticipating common objections. Being well-prepared will boost your confidence and increase your chances of successfully generating new business opportunities.

We think you need these skills to ace Area Sales Manager

Sales Target Achievement
Customer Relationship Management
Business Development
Cold Calling
Time Management
Self-Motivation
Creativity in Menu Planning
Financial Costing Understanding
Performance Tracking
Microsoft Excel Proficiency
Exceptional Customer Service Skills
Resilience and Tenacity
Effective Communication Skills
Problem-Solving Skills

Some tips for your application 🫡

Understand the Role: Make sure you fully understand the responsibilities of an Area Sales Manager at KFF. Highlight your experience in achieving sales targets and developing business opportunities in your application.

Tailor Your CV: Customize your CV to reflect your relevant experience in sales, particularly in the food sector. Emphasize your skills in customer service, time management, and your ability to generate new business.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for food and sales. Mention specific examples of how you've exceeded sales targets or developed successful customer relationships in the past.

Showcase Your Skills: In your application, be sure to highlight your proficiency with Microsoft Excel and any other relevant software. Discuss your understanding of the sales process and how you can contribute to KFF's success.

How to prepare for a job interview at kff

✨Know Your Products

Familiarize yourself with KFF's range of chilled, ambient, and frozen products. Be prepared to discuss how these products can meet customer needs and enhance their business.

✨Demonstrate Sales Skills

Prepare examples of your past sales experiences, especially in generating new business opportunities. Highlight your ability to exceed sales targets and manage customer relationships effectively.

✨Showcase Customer Focus

Emphasize your commitment to customer service. Be ready to discuss how you put the customer at the heart of your sales strategy and provide creative solutions for their needs.

✨Highlight Time Management Abilities

Discuss your strategies for prioritizing tasks and managing your workload efficiently. Provide examples of how you've successfully balanced multiple responsibilities in previous roles.

Area Sales Manager
kff
K
  • Area Sales Manager

    Watford
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-03-12

  • K

    kff

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