Senior Programmatic Client Services Manager

Senior Programmatic Client Services Manager

This role would suit an experienced Client Services Manager with at least 5 years programmatic advertising experience gained in a Digital Agency or AdTech environment.

Initially starting out as a 3-month contract paying between £250-£300 a day with the potential for the contract to be extended and even made permanent.

About the Client

We are a dynamic and innovative digital advertising company specialising in programmatic advertising. Our mission is to help brands and their agencies reach their target audiences with precision and efficiency through data-driven strategies and cutting-edge technology.

We deliver impactful campaigns across multiple channels and screens, enabling clients to achieve measurable results in an increasingly complex digital landscape for both brand and performance objectives. We have a market-leading suite of high-impact display, DCO, OLV and CTV product offerings which enable us to deliver unrivalled results for our clients.

Key Responsibilities

• Account Management, Client Service and Support: Interfacing between the commercial and tech/adops departments to create a holistic working team. Specifically, liaising with our sales, trading, tech, creative teams and clients to ensure effective campaign set-up, progress, delivery and reporting.
• Owning and running the day-to-day accounts and their individual campaign requirements.
• 1st line contact with agency clients, responding in a timely and effective manner proactively and reactively in accordance with client needs.
• Gain a thorough understanding of clients inside out and be able to talk at a senior and technical level on factors affecting their business, potential impacts and how to create more value.
• Ensure all projects undertaken are transitioned into and managed effectively by the team. Delivered on time, on brief and on budget.
• Ensure that all necessary administrative paperwork is completed, including weekly status reports, contact reports, forecasts/estimates and post-campaign analysis.
• Maintain regular dialogue and check-ins with clients.
• Escalate potential issues immediately to ensure swift resolution.
• Cross check teamwork for mistakes/errors to ensure anything sent to clients is accurate.
• Provide reporting, commentary and recommendations proactively for individual campaigns.
• Coaching and mentoring less experienced members of the team.
• Financial: Protect, grow and generate new income streams and client revenue.
• Ensure smooth financial management of your accounts; month-end billing, and ensuring all tasks are completed by yourself and the wider team.
• Effective financial planning and management for clients ensuring that you are always on top of a budget that can continuously move and be replanned.
• All procedures are adhered to, such as purchase orders acquired and shown on invoices.
• Understanding remuneration contracts and profit expectations of the business.
• Strive to achieve financial targets and margins associated with each account.
• Provide financial forecasts each month via internal systems and clients with accurate granularity.
• Regular forecasting using HubSpot. Timely reporting management of changes against forecast.

Programmatic Media Planning:

• Develop comprehensive programmatic media plans aligned with client goals and marketing objectives.
• Utilise data-driven insights to identify target audiences.
• Produce innovative, insightful, creative and compelling evidence-based proposals to meet client briefs in coordination with the sales team.
• Interrogate client briefs and utilise planning tools to deliver plans that will attain client KPIs.
• Foster strong relationships with all relevant stakeholders on your accounts, leading meetings where required and supporting wider client services team.
• Assist the team in developing new products and services – this could range from identifying a new planning tool to recommending a new form of media that we want to add to our offering.
• Enhancing performance reports and PCAs with expert knowledge and recommendations.
• Key focus on distinguishing key insights from data, and driving a story led response. Whether a brief response, key reports or a PCA.
• Development of strong presentations that address client objectives.
• Understand Programmatic campaign success measurement opportunities and the tools that are involved in this.
• Constantly keeping up to date with industry technology development, trends and new suppliers.
• Experience of CTV and/or linear TV planning would also be a distinct advantage.

Seniority level

Entry level

Employment type

Full-time

Job function

Customer Service

Industries

Technology, Information and Media

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