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- Tasks: Lead social media strategy for the Esports World Cup and engage with gaming communities.
- Company: Join EFG, a leader in esports, creating vibrant gaming ecosystems for millions worldwide.
- Benefits: Enjoy remote work flexibility and the chance to travel to exciting events like the Esports World Cup.
- Why this job: Be part of a passionate team shaping the future of esports and connecting with fans globally.
- Qualifications: 6+ years in social media, strong understanding of esports, and excellent English skills required.
- Other info: This role is remote within the EU; no visa sponsorships available.
The predicted salary is between 36000 - 60000 £ per year.
Please note: This position is remote and available only within the EU region. Candidates must be in the EU and eligible to work in the region to be considered for this role. We do not provide Visa Sponsorships.
The world of esports/gaming is growing and so are we!
At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that \”IT\’S NOT GG (Good Game), UNTIL IT\’S GG FOR ALL \”. We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.
The Fan Marketing team is leveling up, and we\’re looking for a collaborative team player to help strengthen our connection with fans. This squad is at the heart of coordinating and managing marketing efforts that engage our audiences with our brands and partners. From next-level content creation and hype-driven social media management to strategic plays that build lasting community bonds , we\’re all about bringing fans closer to the action.
As a Senior Social Media Manager , you will play a key role in shaping the overall social media strategy and content for the Esports World Cup (EWC) —the world\’s largest gaming and esports event, held in Saudi Arabia.
You will be responsible for executing social media content plans and campaign initiatives for the EWC brand, partners, and Clubs , while also working closely with the Esports World Cup Foundation and internal EFG teams . Your expertise in crafting cohesive channel strategies will help foster vibrant communities and deliver meaningful experiences to fans. This role would require travel to Saudi Arabia for on-site work during the event.
Are you ready for the adventure?
What you\’ll do:
- Develop and support the social media strategy for the Esports World Cup
- Drive implementation of social media campaigns for the Esports World Cup
- Build the appropriate channels strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication
- Own and monitor KPIs, and establish their use to drive successful content strategies
- Work with the creative team to produce relevant creative and communication assets
- Communicate updates and reports efficiently for internal stakeholders
- Work cross-functionally with global teams across multiple disciplines and departments including Marketing, Creative, PR, Sales, and others to articulate product and brand vision
- Brief departments, freelancers, and agencies with their scopes of work
- Maintain knowledge of the cultural landscape, industry trends, audience needs, and interests, to provide relevant content for engagement
Application information:
Please apply by adding the requested documents CV or your cover letter in English and preferably in PDF format.
Our Recruitment Process – What to Expect?
Our recruitment team is committed to carefully reviewing and evaluating your application for this role. We will look at your past studies, work experience, overall passions, as well as your personal relationship with games, to help us gauge the connection between these points and the criteria set forth by our hiring manager for this role. You can expect to be invited for an interview if your experience matches and/or an email notification containing feedback if you didn\’t qualify for this round. Either way, you will hear from us!
About us @EFG:
EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Each of our brands plays a significant role in creating worlds beyond gameplay.
They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.
- At ESL we create worlds where everybody can be somebody
- At FACEIT we create a world where the community has the power to shape video games
- At DreamHack we create a world where the gaming community comes to life
Requirements
- Bachelor\’s degree with a discipline in Marketing, Communications, or similar discipline, or equivalent experience in social media or content agency
- 6+ years of relevant experience in social media or agency work
- Strong understanding of the esports market landscape
- Excellent English skills (written and spoken), 2nd language is a plus.
- Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation
- In-depth knowledge of various social media platforms (e.g. Twitter, Instagram, Facebook, TikTok, Discord)
- Experience working with essential digital tools (GDrive, Trello, Adobe Photoshop/Premiere Pro, etc.) and social media management/analytics tools (Sprinklr, Sprout Social, Brand24, etc.)
- Ability and willingness to travel internationally on a frequent basis
- Strong experience in Community or community-related fields; preferably in gaming. Track record of running social media campaigns (organic and paid)
- Experience managing freelance/remote teams and agencies
- Experience working with other creative teams, content producers, media agencies, product management, content creators, external stakeholders
- Experience working with younger audiences in a digital space; experience with esports/gaming or entertainment/sports a plus
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
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Industries
Technology, Information and Internet
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Senior Social Media Manager, EWC employer: ESL FACEIT Group - EFG
Contact Detail:
ESL FACEIT Group - EFG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Manager, EWC
✨Tip Number 1
Familiarize yourself with the latest trends in esports and gaming. Follow key influencers, brands, and events on social media to understand what resonates with the community. This knowledge will help you craft relevant content that engages fans.
✨Tip Number 2
Showcase your experience with community management by highlighting specific campaigns you've run. Be prepared to discuss how you measured success through KPIs and what strategies you implemented to foster engagement.
✨Tip Number 3
Network with professionals in the esports industry. Attend virtual events or webinars related to gaming and social media management. Building connections can provide insights and potentially lead to referrals for the position.
✨Tip Number 4
Prepare to discuss your approach to cross-functional collaboration. Think of examples where you've worked with different teams, such as marketing or creative, to achieve a common goal. This will demonstrate your ability to thrive in a collaborative environment.
We think you need these skills to ace Senior Social Media Manager, EWC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, especially within the esports or gaming industry. Use specific examples of campaigns you've managed and their outcomes to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for esports and gaming. Discuss how your background aligns with the responsibilities of the Senior Social Media Manager role and how you can contribute to the Esports World Cup's success.
Showcase Your Knowledge: Demonstrate your understanding of the esports landscape and current trends in your application. Mention specific platforms and tools you are proficient in, as well as any relevant metrics or KPIs you have successfully managed in past roles.
Follow Application Instructions: Ensure you submit your application documents in English and preferably in PDF format, as specified. Double-check that all required documents are included before submitting your application through our website.
How to prepare for a job interview at ESL FACEIT Group - EFG
✨Show Your Passion for Esports
Make sure to express your enthusiasm for the esports and gaming industry during the interview. Share your personal experiences with gaming and how they have shaped your understanding of community engagement and fan interaction.
✨Demonstrate Your Social Media Expertise
Be prepared to discuss specific social media campaigns you've managed in the past. Highlight your knowledge of various platforms and tools, and provide examples of how you've successfully driven engagement and built communities.
✨Understand the Brand and Its Values
Research EFG and its brands thoroughly before the interview. Familiarize yourself with their corporate social responsibility initiatives and how they connect with fans. This will show that you align with their mission and can contribute to their goals.
✨Prepare for Cross-Functional Collaboration
Since the role involves working with multiple teams, be ready to discuss your experience in cross-functional collaboration. Share examples of how you've effectively communicated and coordinated with different departments to achieve common objectives.
