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- Tasks: Lead digital advertising campaigns across Google, Facebook, Instagram, and TikTok.
- Company: Join a dynamic retail business launching an exciting new brand.
- Benefits: Enjoy 22-25 days holiday, health cash plan, and fun surprise events.
- Why this job: Be part of a creative team driving innovative strategies and maximising ROI.
- Qualifications: Experience in managing paid media campaigns across various platforms is essential.
- Other info: This is a hybrid role based in Batley with free onsite parking.
The predicted salary is between 36000 - 54000 £ per year.
Role: PPC Manager – Hybrid in Batley
Salary: up to £45k
Working Hours: 37.5 hours per week
Benefits:
- Statutory holidays plus 22 days’ holiday, rising to 25 days based on length of service
- Discretionary bonus (usually paid annually & qualifying period applies)
- Contributory pension
- Health cash plan offered through Westfield Health giving cashback on optical, dental, physiotherapy and much more
- Westfield rewards – spend and collect points or discounted shopping vouchers (e.g. 7% off at M&S), discounted gym membership etc.
- A Health Assured Employee Assistance Programme giving you access to a range of engaging and useful online tools including emotional support, fitness advice, a personal coaching tool and health assessments.
- Colleague discount
- Transave Partnership (You can opt to boost your financial wellbeing by saving a minimum of £5 per month with our partner Transave UK Credit Union, a not-for-profit savings and loan cooperative).
- Surprise and delight events (e.g. Fish & Chip Day, ice-cream treats, afternoon tea, Easter eggs, and Christmas lunch).
- Free onsite parking
General overview:
We are exclusively working with a retail business who are currently launching a new brand. This role is a new role created to take ownership of digital advertising campaigns for multiple brands, managing strategy and execution across platforms such as Google, Facebook, Instagram and TikTok. The PPC Manager will work with Magento 2 to integrate paid media efforts with the broader e-commerce strategy and ensuring ROI is maximised for each brand.
Responsibilities:
- Develop and execute paid media strategies tailored to multiple brands, ensuring alignment with overall e-commerce goals.
- Plan and manage campaigns across platforms including Google, Facebook, Instagram, and TikTok.
- Monitor and optimise performance to maximise ROI and achieve brand-specific objectives.
- Collaborate with creative teams to develop ad assets for campaigns across different brands.
- Conduct audience segmentation, keyword research, and competitor analysis for each brand.
- Produce detailed reports on campaign performance and provide brand-specific insights.
- Manage budgets effectively, ensuring resources are allocated for maximum impact.
- Stay updated on industry trends to implement innovative strategies for all brands.
Ideal Experience:
- Proven experience as a Paid Media Specialist with experience of managing ads across Google, Bing and Social.
- Experience of working within an agency setting.
PPC Manager employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially on platforms like Google and Facebook. This knowledge will not only help you during interviews but also demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the PPC field through LinkedIn or industry events. Building connections can lead to valuable insights and potential referrals that may give you an edge in the application process.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that showcase your ability to optimise ROI, as this is a key responsibility of the PPC Manager role.
✨Tip Number 4
Research the company’s current digital presence and their competitors. Understanding their brand strategy will allow you to tailor your discussions and show how you can contribute to their e-commerce goals.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC management and digital advertising. Focus on specific campaigns you've managed, platforms you've worked with, and any measurable results you've achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for PPC and your understanding of the retail industry. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with Google, Facebook, Instagram, and TikTok.
Showcase Your Analytical Skills: In your application, emphasise your ability to monitor and optimise campaign performance. Provide examples of how you've used data to inform your strategies and improve ROI in previous roles.
Highlight Collaboration Experience: Since the role involves working with creative teams, mention any past experiences where you collaborated with designers or other departments to develop successful ad assets. This will demonstrate your teamwork skills and adaptability.
How to prepare for a job interview at LinkedIn
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience with PPC campaigns in detail. Highlight specific examples where you successfully managed ads across platforms like Google, Facebook, and Instagram, and be ready to explain the strategies you used to optimise performance.
✨Understand the Brand's Vision
Research the retail business and its new brand thoroughly before the interview. Understand their target audience and current market position, so you can demonstrate how your skills align with their e-commerce goals and how you can contribute to their success.
✨Prepare for Technical Questions
Expect questions about tools and platforms you'll be using, such as Magento 2. Brush up on your technical knowledge and be ready to discuss how you would integrate paid media efforts with broader e-commerce strategies to maximise ROI.
✨Demonstrate Analytical Skills
Since the role involves monitoring and optimising campaign performance, be prepared to discuss how you analyse data and produce reports. Share examples of how your insights have led to improved campaign outcomes and how you approach audience segmentation and keyword research.
