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- Tasks: Drive growth through performance marketing for top partners in the travel industry.
- Company: Join Expedia Group's innovative Growth Marketing team, working with global travel leaders.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and collaboration.
- Why this job: Be at the forefront of B2B marketing, making a real impact in the travel sector.
- Qualifications: Experience in performance marketing, especially in travel or ecommerce, is essential.
- Other info: Proficiency in web analytics and marketing tools like Adobe and Google Analytics is a must.
The predicted salary is between 36000 - 60000 £ per year.
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Growth Marketing Manager, Paid Media, London
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Client:
Expedia Group
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
299d5e5e7577
Job Views:
12
Posted:
28.04.2025
Expiry Date:
12.06.2025
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Job Description:
Growth Marketing Manager, Paid Media
Are you passionate about B2C marketing, but want to dive into the fast-growing B2B space? Join the Expedia Group Private Label Solutions’ Growth Marketing team. Our team works directly with some of the world’s most established online travel agencies, airlines, hotel chains, and financial institutions.
In your role as Growth Marketing Manager, you will help our Partners’ marketing teams drive growth through performance marketing channels and help us scale up our in-house offering across SEM, Programmatic Display, and Meta Search.
What you’ll do:
- Devise and deliver performance marketing initiatives for our top partners, either by supporting them with initiatives that they execute on their side, or by executing on initiatives in-house
- Partner with our product and technology teams to develop new marketing features and solutions at scale.
- Use expertise in web analytics to benchmark performance, identify digital marketing or user journey optimization opportunities, and turn these into concrete, accurately sized proposals that get colleagues and partners on board
- Partner with commercial and finance teams to forecast partner marketing performance and develop business cases for new initiatives
- Build and disseminate reporting both internally and to partners to ensure digital performance and growth opportunities are well understood.
- Proactively share industry news, best practices, comparative and competitive reviews, and stay on top of evolving marketing technologies
Who you are:
- Proven experience in performance marketing, preferably in the travel industry or ecommerce.
- A strong understanding of digital marketing and optimization, and advanced, hands-on knowledge of at least one of the following channels: SEM (highly desirable), Programmatic Display, Paid Social, Meta Search.
- Truly excellent web analytics skills and a passion for data. You are comfortable crafting and interpreting in-depth web analytics reports autonomously, and you spot opportunities that air decision-making even in large data sets.
- Experience in analyzing end to end user journeys. You enjoy working with product and technology teams to make journey improvements, e.g. by implementing ancillary products
- Experience presenting complex content to varied, often senior, internal and external groups; consulting experience would be advantageous.
- Strong influencing skills: You can balance the needs of many collaborators with ease and advocate for the importance of marketing priorities with other teams, externally and internally.
- bias towards action: You like to get things done, and you are able to analyze information, provide clarity back to the business and take ownership of outcomes.
- Proficient with marketing and analytics tools that include Adobe Analytics, Google Analytics and Google/Microsoft Ads.
- Outstanding project management and organizational skills.
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Growth Marketing Manager, Paid Media employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager, Paid Media
✨Tip Number 1
Familiarize yourself with the latest trends in B2B performance marketing, especially within the travel industry. This will not only help you understand the landscape but also allow you to speak confidently about how your skills can drive growth for our partners.
✨Tip Number 2
Leverage your web analytics skills by preparing a few case studies or examples of how you've used data to optimize marketing campaigns in the past. Being able to showcase your analytical mindset will set you apart during discussions.
✨Tip Number 3
Network with professionals in the travel and e-commerce sectors. Engaging with industry peers can provide insights into best practices and may even lead to referrals that could enhance your application.
✨Tip Number 4
Prepare to discuss how you would approach collaboration with product and technology teams. Highlighting your experience in cross-functional teamwork will demonstrate your ability to drive initiatives forward effectively.
We think you need these skills to ace Growth Marketing Manager, Paid Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, especially in the travel industry or e-commerce. Emphasize your hands-on knowledge of SEM, Programmatic Display, and Paid Social.
Craft a Compelling Cover Letter: In your cover letter, express your passion for B2C and B2B marketing. Mention specific examples of how you've driven growth through performance marketing initiatives and your ability to work with product and technology teams.
Showcase Your Analytical Skills: Provide examples of how you've used web analytics to optimize marketing performance. Highlight your experience in analyzing user journeys and how you've turned data insights into actionable proposals.
Prepare for Interviews: Be ready to discuss your project management skills and how you've influenced marketing priorities in previous roles. Prepare to present complex content clearly, as you may need to demonstrate this during the interview process.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Performance Marketing Expertise
Be prepared to discuss your previous experience in performance marketing, especially within the travel industry or e-commerce. Highlight specific campaigns you've managed and the results achieved, focusing on metrics that demonstrate your impact.
✨Demonstrate Your Analytical Skills
Since this role requires excellent web analytics skills, come ready to talk about how you've used tools like Adobe Analytics or Google Analytics to drive decisions. Prepare examples of how you've identified optimization opportunities from data analysis.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with product and technology teams. Think of examples where you've successfully collaborated with different departments to implement marketing initiatives or improve user journeys, and be ready to share those stories.
✨Communicate Complex Ideas Clearly
You'll need to present complex content to various stakeholders. Practice explaining your past projects and strategies in a clear and concise manner, ensuring you can adapt your communication style to suit different audiences.
