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- Tasks: Drive brand development and execute marketing strategies to boost engagement.
- Company: +impact is a purpose-driven advisory business within the Serco Group, focused on public sector challenges.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Why this job: Join a mission-driven team making a real impact in sustainable practices and public services.
- Qualifications: Experience in B2B marketing, brand development, and digital marketing is essential.
- Other info: Be part of a diverse and inclusive organization committed to your growth.
The predicted salary is between 50000 - 60000 £ per year.
Select how often (in days) to receive an alert:
£58,000 – £68,000 per annum (depending on experience)
+impact is seeking a strategic and hands-on marketing professional to drive brand development, thought leadership, and market engagement. As Marketing & Communications Manager, you will be responsible for amplifying the +impact brand, executing marketing strategies, and supporting business growth through lead generation and content creation.
+impact is a specialised advisory business within the Serco Group, dedicated to delivering purpose-driven consulting services with a strong focus on the public sector and regulated industries. Our mission is to lead projects that address the challenges of where and how we work, as well as how we travel, ensuring that all initiatives are aligned with sustainable and socially responsible practices.
What you’ll do:
- Develop and execute a comprehensive marketing strategy to enhance brand visibility and engagement.
- Evolve +Impact’s brand positioning, messaging, and identity to align with market trends and business priorities.
- Create compelling content, including thought leadership, reports, and case studies, to engage target audiences.
- Lead digital marketing efforts, including website management, SEO, paid media, and social media campaigns.
- Oversee PR, media, and event marketing strategies to raise brand awareness and credibility.
- Support business development and sales enablement through targeted marketing campaigns and materials.
- Analyse market trends, competitor activity, and audience insights to refine marketing approaches.
- Manage the marketing budget to ensure activities align with business objectives.
What you’ll need:
- Proven experience in B2B marketing, ideally within professional services, advisory, or consulting.
- Strong expertise in brand development, lead generation, and digital marketing.
- Exceptional content creation, storytelling, and copywriting skills.
- Experience with CRM, marketing automation, SEO, and data analytics tools.
- Ability to work in a fast-paced, high-growth environment with a hands-on approach.
- Strong stakeholder engagement and relationship-building skills.
What we offer:
+impact offers a competitive salary and benefits package, along with the opportunity to be part of a dynamic and purpose-driven organisation. This role provides significant career development opportunities, both within the +impact team and the broader Serco Group, ensuring your long-term growth and progression.
About Serco
At Serco, not only is the nature of the work we do important, everyone has an important role to play, from caring for vulnerable people to managing complex public services. We’re a team of 50,000 people responsible for delivering essential public services around the world in areas including defence, transport, justice, immigration, healthcare, and citizen services.
Apply
We see people first and foremost for their performance and potential. We’re a proud holder of the Gold Inclusive Employer Standard, and we’re committed to building a diverse and inclusive organisation that supports the needs of all.
Ready to impact a better future? Apply today.
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Marketing and Communications Manager employer: Serco
Contact Detail:
Serco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Communications Manager
✨Tip Number 1
Familiarize yourself with +impact's mission and values. Understanding their focus on sustainable and socially responsible practices will help you align your marketing strategies with their goals during the interview.
✨Tip Number 2
Prepare examples of successful B2B marketing campaigns you've led, especially in professional services or consulting. Highlight your experience in brand development and lead generation to demonstrate your fit for the role.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, SEO, and content creation. Being able to discuss current best practices and how they can be applied to +impact's strategy will show your proactive approach.
✨Tip Number 4
Network with professionals in the public sector and regulated industries. Building relationships can provide insights into market trends and challenges, which will be valuable in your role as Marketing & Communications Manager.
We think you need these skills to ace Marketing and Communications Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing and Communications Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant B2B marketing experience, particularly in professional services or consulting. Emphasize your expertise in brand development, lead generation, and digital marketing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and communications. Use specific examples of your past work that demonstrate your ability to create compelling content and execute successful marketing strategies.
Showcase Your Skills: In your application, make sure to highlight your exceptional storytelling and copywriting skills. Mention any experience with CRM, marketing automation, SEO, and data analytics tools, as these are crucial for the role.
How to prepare for a job interview at Serco
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing and executing marketing strategies. Highlight specific examples where your strategic approach led to increased brand visibility or engagement.
✨Demonstrate Content Creation Skills
Be ready to share samples of your work, such as thought leadership pieces or case studies. Discuss your process for creating compelling content that resonates with target audiences.
✨Highlight Digital Marketing Expertise
Discuss your experience with digital marketing tools and techniques, including SEO, social media campaigns, and CRM systems. Be prepared to explain how you've used data analytics to refine marketing approaches.
✨Emphasize Stakeholder Engagement
Prepare to talk about your relationship-building skills and how you've successfully engaged stakeholders in previous roles. Share examples of how you’ve collaborated with teams to achieve marketing goals.
