Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing campaigns and manage digital content for a global design leader.
- Company: Shaw Industries is a top player in flooring solutions, focusing on innovation and customer experience.
- Benefits: Enjoy health coverage, life insurance, and unlimited consultations for work-life balance.
- Why this job: Join a creative team, drive impactful projects, and grow your marketing expertise in a dynamic environment.
- Qualifications: Bachelor's degree and 3-5 years of marketing experience required; B2B knowledge preferred.
- Other info: This role involves some travel within the EMEA region.
The predicted salary is between 32000 - 48000 £ per year.
Shaw Contract is a global design leader in commercial flooring for some of the world’s more creative and innovative environments. Our vast, sustainable product offerings can be found in diverse markets such as workplace, education, healthcare, hospitality, education, senior living, and multi-family; supporting spaces where we live, heal, learn, work and play.
Position Overview
- Department: EMEA Sales/Marketing
- Reports to: Business Development Director EMEA
- Supervises: Marketing Executive (London), Digital Marketing Manager (Paris)
- Location: London
- Hours: 9:00am - 5:00pm (including after hours of work)
- Traveling: Some traveling within the EMEA will be required.
Job Purpose
The Marketing Manager role is essential for the continued growth of our business, working across our marketing and sales organisation to develop projects and tools both for internal and external use and driving marketing projects forward. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. The ideal candidate is constantly curious and an invested learner that can balance technical information and creative content. The candidate thrives working in a fast, flexible team environment and can execute projects at the concept and detail level. Diving deep to develop market segment expertise is critical to the Marketing Manager’s success.
Duties And Responsibilities
- Develop & manage Digital Content Creation
- Coordinate graphic design projects
- Repurpose international content and collateral
- Create and execute press releases
- Execution of Photography and Videography projects
- Develop & manage local graphic design tasks
- Editing of imagery
- Develop & manage marketing communication strategy
- Lead the definition and delivery of annual communication
- Support any PR agency relationships
- Manage day-to-day media/journalist relationships
- Monitor competitor commentary
- Complete media calendar
- Coordinate media buys for paid advertising
- Manage digital content, CRM systems, Social media with Digital Marketing Manager
- Manage and update website content
- Coordinate any website redesigns
- Develop and execute social media strategy
- Manage SEO and PPC, through external partners
- Manage outbound email campaigns
- Manage EDM database for communication
- Manage marketing technology platforms
- Develop & manage brand events in local markets
- Complete end-to-end event management
- Manage all Hub 33 Events
- Support Aligned Dealer Events
- Support sales members with their local client events
- Develop & manage EMEA collaboration in the Shaw Contract annual Design Awards, WiN Network
- Coordinate and manage all EMEA entries
- Develop relationships with the US marketing representative
- Coordinate any award presentations
- Manage Quarterly WiN Events in Europe and Middle East
- Support Sales and London Hub teams
- Research market trends
- Analyse industry forecasts
- Identify and evaluate competitors
- Complete and analyse customer satisfaction surveys
- Utilise external partners for brand and market research
- Attend group and general staff meetings
- Update and manage marketing project worksheets
- Complete monthly marketing communications report
- Presentations to stakeholders
- Improve professional and technical knowledge
- Participate in educational opportunities
Qualifications And Specifications
- Bachelor's degree or equivalent experience
- 3 - 5+ years' experience in marketing
- High level knowledge of marketing and branding a B2B business
- Knowledge and understanding of commercial construction industry in general
- Ability to create high quality and consistently branded collateral marketing materials
- Capable of lifting up to 15kg (from time to time)
Competencies
- Execute Action Plan
- Build Trusting Relationships
- Deliver Compelling Communication
- Drive Results
- Demonstrate Inclusive Leadership
Benefits
- Health Coverage
- Employee Assistance Program
- Unlimited phone consultations on work and life solutions
- Group Income Protections
- Life Insurance
- Pension
Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands.
Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.
Shaw Contract Marketing Manager -EMEA employer: Shaw Industries
Contact Detail:
Shaw Industries Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shaw Contract Marketing Manager -EMEA
✨Tip Number 1
Familiarise yourself with Shaw Contract's product offerings and their unique selling points. Understanding the nuances of their sustainable flooring solutions will help you articulate how your marketing strategies can enhance their brand presence.
✨Tip Number 2
Network with professionals in the commercial construction and design industries. Attend relevant events or webinars to build connections that could provide insights into market trends and potential collaborations, which are crucial for a Marketing Manager role.
✨Tip Number 3
Showcase your ability to manage digital content and social media strategies effectively. Prepare examples of past campaigns where you've successfully increased engagement or brand awareness, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Demonstrate your understanding of the EMEA market by researching regional competitors and trends. Being able to discuss specific challenges and opportunities in this area will set you apart as a candidate who is not only qualified but also proactive.
We think you need these skills to ace Shaw Contract Marketing Manager -EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in B2B environments. Emphasise your skills in digital content creation, project management, and communication strategies that align with the role's requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the commercial flooring industry. Mention specific projects or campaigns you've led that demonstrate your ability to drive results and collaborate effectively.
Showcase Your Creativity: Since the role involves graphic design and content creation, consider including a portfolio or links to previous work that exemplifies your creative skills. Highlight any successful marketing campaigns you've executed that involved innovative strategies.
Research Shaw Industries: Familiarise yourself with Shaw Industries' products, values, and recent marketing initiatives. This knowledge will help you tailor your application and demonstrate your genuine interest in the company during the application process.
How to prepare for a job interview at Shaw Industries
✨Showcase Your Marketing Expertise
Make sure to highlight your experience in marketing, especially in B2B environments. Be prepared to discuss specific campaigns you've led and the metrics you used to evaluate their success.
✨Demonstrate Industry Knowledge
Familiarise yourself with the commercial construction industry and Shaw Contract's position within it. Being able to discuss current trends and competitors will show that you're not just a marketer, but someone who understands the market landscape.
✨Prepare for Creative Problem-Solving
Expect questions that assess your ability to balance technical information with creative content. Think of examples where you've successfully executed projects from concept to detail, and be ready to share these stories.
✨Engage with the Team Dynamics
Since the role involves collaboration across various teams, be prepared to discuss how you work in a team environment. Share experiences where you've built trusting relationships and driven results through teamwork.
