Group Head of Marketing & Recruitment

Who we are?

We are a group of colleges in the Tees Valley; Stockton Riverside College, Redcar and Cleveland College, Bede Sixth Form College, NETA Training and The Skills Academy. Education Training Collective (Etc.) delivers a full range of courses, training and apprenticeship opportunities, as well as professional and commercial courses.

Our aim is to create greater opportunities for all of our students and communities by equipping people with the skills to help them into employment, raise aspirations and meet the economic demands of the region. ‘ONE Etc. – Fuelling ambition and driving success in a resurgent Teesside and beyond. We are looking for candidates who share this commitment.

We are seeking a dynamic and forward-thinking Group Head of Marketing & Recruitment ensure successful brand positioning, student recruitment growth and enhanced student onboarding processes across the Education Training Collective, reporting to the Group Marketing & Business Engagement Director.

As the leader of a small, multi-faceted but incredibly impactful team, you will be a strategic thinker, you will be solutions focused and use your natural ability to ensure that students of all ages, across the Tees Valley and beyond, have access to the best information, advice and guidance, which results in them being positioned and wanting to take advantage of the fantastic learning opportunities within our college group.

What you’ll do:

• Develop and execute an inclusive, dynamic marketing strategy aligned with college strategic priorities.
• Lead the advertising and promotion strategy at the college and group level.
• Develop systems and processes to ensure that the Etc.’s student recruitment targets are met.
• Establish effective communication channels both externally with stakeholders and internally across Etc. to support information sharing.
• Foster a customer-focused culture, ensuring stakeholders have positive experiences.
• Regularly review and enhance Etc.’s brand reputation at local, regional, and national levels.
• Collaborate with strategic partners and stakeholders to strengthen partnerships and align with key initiatives.
• Collect and analyse information to understand stakeholder needs and Etc.’s capacity to meet them.
• Manage, develop and produce high-quality, accurate publicity and promotional materials.
• Effectively plan and manage resources to meet targets within agreed budget provision.

The type of person you will be:

• Education: Relevant degree or equivalent experience in marketing, student recruitment or a related field.
• Experience: Proven track record creating positive relationships with stakeholders, delivering on high-quality student experiences, and ability to effectively lead a multi-faceted team.
• Knowledge:

• In-depth understanding of post-16 education including adult provision.
• Up-to-date knowledge of the education sector, its challenges and funding streams.

Why Join Us?

We are proud that 93% of our staff tell us that Etc. is a Great Place to Work. At Etc. we reward and support our colleagues in many different ways, including remuneration, training and so much more – we’ve listed a few examples of what you can expect when you join our team:

• Generous annual leave entitlement (34-43 days per annum, depending on role and length of service).
• Up to 5 days additional leave at Christmas.
• Free on-site parking.
• Pro-Hybrid working employer.
• Local Government Pension Scheme (LGPS) with 15.7% Employer Contribution.
• Enhanced Occupational Sick Pay Scheme.
• Enhanced Maternity, Paternity and Adoption Scheme.
• Career development opportunities for progression.
• Comprehensive Health and Wellbeing programme.
• Employee Assistance Programme (free counselling support for staff, available 24/7 365 days per year).
• Free gym memberships/discounted memberships (dependent on site).
• Staff Discounts Package – Save on your weekly shop with discounts and savings at a number of retailers including groceries, electronics, clothing, homeware and much more.
• Better Health at Work Scheme – Etc. has achieved the Continuing Excellence Better Health at Work award.
• Wellbeing Days (in addition to annual leave).
• Discounted Hair and Beauty treatments available.
• Bike2Work Scheme.

Schedule

• Monday to Friday.
• Hybrid working pattern – work from any Etc. location and working from home is available.
• Flexible lunch breaks.

If you believe you have the necessary skills, commitment and determination to succeed and would relish the opportunity to work with us, then we would LOVE to hear from you.

The closing date for receipt of completed applications is midnight 28th February 2025.

There will be a full assessment day held on Tuesday 18^th March 2025 at one of our group sites – to be confirmed at point of shortlist notification.

For an informal conversation about this role, please contact Erika Marshall, Group Marketing & Business Engagement Director at .

Shortlisted candidates will be required to provide details of all unspent convictions and those that would not be filtered, prior to the date of the interview. Successful applicants will be required to undertake an enhanced disclosure by the DBS.

We are committed to being an inclusive and welcoming place to work, promoting equality of opportunity and access for all, irrespective of age, background, race, gender, religion, ability, disability or sexuality. We encourage applications from diverse candidates and make recruitment decisions based on skill and experience. We are a disability-confident committed employer.

Safeguarding is also a priority for the group and we have key policies and systems which help to make the group a safe place for learners and staff. The purpose of these policies is to provide clear guidance regarding Safeguarding responsibilities throughout the group, including the Prevent Duty.

*Note we do not accept CVs or late applications, no agencies please.

All applications must be completed via our website

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