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For Companies At a Glance
- Tasks: Lead social media strategy and create engaging digital content.
- Company: Join a dynamic team focused on innovative digital marketing for schools.
- Benefits: Enjoy a fun work environment with opportunities for creativity and growth.
- Why this job: Shape the future of digital marketing while showcasing our vibrant school community.
- Qualifications: Passion for digital media and experience in social media management preferred.
- Other info: Collaborate closely with the Senior Digital Marketing Manager.
Expectations
The Digital Marketing and Social Media Executive will be a creative and energetic individual. Working alongside colleagues in the central Marketing Team, they will support with driving the digital marketing strategy, ensuring that the business is effectively represented across key digital marketing channels.
Their passion will be in all things digital, driving enquiries through digital media channels but also the creation of quality and engaging content which can showcase the richness of our daily lives in our business across social media and online channels. Working alongside our Senior Digital Marketing Manager, you will take direction from the Marketing Strategy in delivering meaningful content that showcases the very best of our schools.
This exciting role will help shape and influence our digital marketing approach whilst also being part of a dynamic and fun-loving team.
Duties and responsibilities
The main duties and responsibilities of the role are listed below; however, please note these are not exhaustive but highlight the main tasks required.
Social Media
- Working with the Senior Digital Marketing Manager, lead a forward-thinking multichannel social media strategy, capitalising on all avenues and opportunities with inbuilt reporting.
- Supporting with the sourcing and scheduling of content on various channels such as social media (including Instagram, Facebook and LinkedIn) ensuring all postings are delivered in the appropriate tone.
Digital Campaigns and Content Creation
- Support the Senior Digital Marketing Manager in the development of targeted digital advertising campaigns to drive attendance at open events and other enquiry generating activity.
- Own and deliver the search strategy, including both organic search (SEO) and paid (PPC) search, reporting monthly on developments.
Digital Content Creation
- Assisting the Senior Digital Marketing Manager with the development of the Digital Content Plans.
- Direct and produce effective, entertaining and informative content (such as photography, film, blogs and news stories) to support a truly virtual experience for prospective clients.
- Plan, create and edit quality content (including video reels, photography, images and blog content) for our target audiences
Website
- Own the website pages ensuring that content is engaging, up-to-date, compliant, optimised for search benefits and consistent with the wider-brand.
- Take responsibility for ensuring the website remains up to date and compliant at all times, ensuring all information and images are accurate and current.
- Supporting the Senior Digital Marketing Manager with the development of planned website content, such news stories, campaign landing pages and website pages.
- Support with any website infrastructure changes (e.g. review of existing website, customer journey improvements).
Digital Adoption
- Continually review, assess and explore new digital trends and technologies for their suitability to ensure our digital marketing is highly effective.
- Support with the consideration and adoption of new social media channels.
- Ensure a thorough understanding of our digital target market and develop on-going strategies to enhance and promote our reputation.
Social Media and Digital Marketing Specialist employer: Headturner Search
Contact Detail:
Headturner Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Digital Marketing Specialist
✨Tip Number 1
Familiarize yourself with the latest trends in social media and digital marketing. Follow industry leaders on platforms like LinkedIn and Twitter to stay updated on best practices and innovative strategies that can help you stand out.
✨Tip Number 2
Create a portfolio showcasing your previous work in digital content creation and social media management. Include examples of campaigns you've worked on, metrics that demonstrate success, and any creative content you've produced.
✨Tip Number 3
Network with professionals in the digital marketing field. Attend webinars, workshops, or local meetups to connect with others and learn from their experiences. This can also lead to potential referrals or job opportunities.
✨Tip Number 4
Demonstrate your passion for digital marketing by engaging with relevant online communities. Participate in discussions, share insights, and contribute valuable content to show your enthusiasm and knowledge in the field.
We think you need these skills to ace Social Media and Digital Marketing Specialist
Some tips for your application 🫡
Showcase Your Creativity: In your application, highlight your creative skills and experiences in digital marketing and social media. Provide examples of campaigns you've worked on or content you've created that demonstrate your ability to engage audiences.
Tailor Your CV: Make sure your CV reflects the specific skills and experiences relevant to the role. Emphasize your experience with social media platforms, digital campaigns, and content creation, as these are key aspects of the job.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for digital marketing and social media. Mention how you can contribute to the company's goals and align with their marketing strategy.
Highlight Digital Trends Knowledge: Demonstrate your understanding of current digital trends and technologies in your application. Discuss any recent developments in digital marketing that you find exciting and how you would apply them in this role.
How to prepare for a job interview at Headturner Search
✨Show Your Passion for Digital Marketing
Make sure to express your enthusiasm for all things digital during the interview. Share examples of how you've engaged with digital marketing strategies in the past and how you stay updated on the latest trends.
✨Demonstrate Your Content Creation Skills
Prepare a portfolio showcasing your previous work in content creation, whether it's social media posts, blogs, or videos. Highlight how your content has driven engagement and aligned with brand messaging.
✨Understand the Company’s Digital Presence
Research the company's current digital marketing efforts and social media channels. Be ready to discuss what you think works well and where there might be opportunities for improvement.
✨Be Ready to Discuss Metrics and Reporting
Since the role involves reporting on digital campaigns, come prepared to talk about how you've measured success in previous roles. Familiarize yourself with key performance indicators (KPIs) relevant to digital marketing.
