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- Tasks: Lead growth marketing strategies and optimize multi-channel campaigns for maximum impact.
- Company: Join DR.VEGAN, a mission-driven brand transforming wellness with plant-based solutions.
- Benefits: Enjoy a competitive salary, performance bonuses, share options, and private healthcare.
- Why this job: Be part of a passionate team making a real impact in the wellness industry.
- Qualifications: 3+ years in growth marketing with expertise in paid acquisition channels required.
- Other info: Hybrid work model: 3 days in London office, perfect for ambitious and curious individuals.
The predicted salary is between 36000 - 60000 £ per year.
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Direct message the job poster from DR.VEGAN
Package: Performance Bonus, Share options, Private Healthcare, Pension
Based: London (Borough) 3 days per week
Reporting to: Head of Marketing
Salary: £45k+ depending on performance
Who We Are
Our mission at DR.VEGAN ( is to become the global go-to ethical consumer wellness brand. We provide award-winning and uniquely efficacious plant-based formulas to meet consumers’ needs and provide free expert nutrition advice for all.
We transform the quality of people’s lives by addressing their everyday health goals while making a positive impact on the planet. We’re rated ‘Excellent’ on Trustpilot with over 5,000 reviews and have saved over 15 tonnes of plastic since launch. From providing “game-changing” formulas (our customers’ words, not ours) that help people thrive through menopause, overcome chronic IBS, or enhance productivity at work, we aim to drive real change.
As well as drvegan.com and Amazon UK, we’re listed with premium retailers including Whole Foods, Waitrose and Revital, alongside health food stores and pharmacies such as Medino, and Holland & Barrett.
Customers come first in everything we do. We’re ambitious, we break taboos, and we deliver innovation. We seek people who are passionate, curious, and results-driven, with a hunger to learn and make an impact.
Job Summary
The Growth Marketing Manager at DR.VEGAN will play a pivotal role in scaling our customer acquisition. This role is perfect for someone with a data-driven mindset who thrives on experimentation, rapid testing, and optimising marketing efforts for maximum impact. You will take ownership of our growth marketing strategy, leveraging paid marketing channels to accelerate brand awareness and revenue growth.
Key Responsibilities
Acquisition & Performance Marketing:
- Develop, execute, and optimise multi-channel paid marketing campaigns (Google Ads, Meta, TikTok, Affiliates, and emerging platforms).
- Implement A/B testing to improve ad performance, landing pages, and conversion rates.
- Manage and optimise marketing budgets to maximise CPA efficiency, whilst monitoring CLTV.
- Identify new acquisition channels and growth opportunities to scale brand reach.
- Support and grow marketplace channels like Amazon FBA – experience not necessary as we can train you!
Creative Strategy:
- Develop compelling creative briefs that drive engagement and conversion across paid channels.
- Work closely with design and content teams to produce high-performing ad creatives, landing pages, and ad copy.
- Continuously test and iterate on creative elements, including copy, visuals, and formats, to maximise performance using platform data to drive growth.
- Stay ahead of industry trends and consumer preferences to inform creative direction.
Analytics & Data-Driven Growth:
- Utilise data analytics tools like Polar Analytics, GA & Shopify to track KPIs, measure performance, and drive insights for continuous improvement.
- Build dashboards and reports to inform strategic decision-making.
- Conduct customer segmentation and cohort analysis to further review channel performance.
Qualifications & Experience:
- 3+ years of experience in growth marketing, performance marketing, or a related role, ideally within eCommerce, DTC, or wellness industries.
- Strong expertise in paid acquisition channels with an emphasis on paid social (Google Ads, Meta, TikTok, etc.).
- Strong analytical mindset with proficiency in Google Analytics, Polar or similar tools.
- Ability to work independently, prioritise effectively, and thrive in a fast-paced environment.
- Passion for health and wellness, with an interest in plant-based nutrition a plus.
Why Join Us?
- Be part of a fast-growing, mission-driven brand transforming the wellness industry.
- Work with a dynamic and passionate team dedicated to innovation and impact.
- Competitive salary, performance bonus, share options, and private healthcare.
- Hybrid working in our London office 3 days a week.
If you’re excited about growth marketing, data-driven decision-making, and making a real impact, we want to hear from you!
Seniority level
Mid-Senior level
Employment type
Full-time
Industries
Retail Health and Personal Care Products
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Growth Marketing Manager employer: DR.VEGAN
Contact Detail:
DR.VEGAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in growth marketing, especially in the wellness and eCommerce sectors. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during your conversations with us.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Being able to discuss specific metrics and outcomes will demonstrate your data-driven mindset, which is crucial for this position.
✨Tip Number 3
Engage with our brand on social media and familiarize yourself with our products. Understanding our mission and values will help you align your responses with what we stand for, making a strong impression during discussions.
✨Tip Number 4
Consider developing a mini marketing plan or campaign idea that showcases your creativity and understanding of our target audience. Presenting this during your conversation can set you apart and show your proactive approach to the role.
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Understand the Company Mission: Before applying, take some time to understand DR.VEGAN's mission and values. Highlight how your personal values align with their goal of transforming wellness through ethical consumerism in your application.
Showcase Relevant Experience: In your CV and cover letter, emphasize your experience in growth marketing, particularly in eCommerce or wellness industries. Provide specific examples of successful campaigns you've managed, focusing on data-driven results.
Highlight Analytical Skills: Since the role requires a strong analytical mindset, make sure to mention your proficiency with tools like Google Analytics and any experience you have with A/B testing and performance metrics. Use quantifiable achievements to demonstrate your impact.
Craft a Compelling Cover Letter: Write a tailored cover letter that not only outlines your qualifications but also expresses your passion for health and wellness. Discuss how you can contribute to DR.VEGAN's growth marketing strategy and your eagerness to innovate within the brand.
How to prepare for a job interview at DR.VEGAN
✨Show Your Data-Driven Mindset
Since the role emphasizes a data-driven approach, be prepared to discuss specific examples of how you've used data analytics tools to drive marketing decisions. Highlight your experience with Google Analytics or similar platforms.
✨Demonstrate Your Creative Strategy Skills
Prepare to talk about your experience in developing compelling creative briefs and how you collaborated with design and content teams. Share examples of successful campaigns where your creative input led to increased engagement and conversion.
✨Discuss Your Experience with Multi-Channel Campaigns
The position requires managing multi-channel paid marketing campaigns. Be ready to explain your approach to executing and optimizing campaigns across platforms like Google Ads, Meta, and TikTok, and any A/B testing you've conducted.
✨Express Your Passion for Health and Wellness
DR.VEGAN is looking for someone who is passionate about health and wellness. Share your personal interest in plant-based nutrition and how it aligns with the company's mission to transform lives through ethical consumer wellness.
