Customer Marketing Lead

As the Customer Marketing Lead, you will be at the heart of all customer campaigns, content and events. This is a hands-on collaborative role working with the Customer Excellence, Account Management, Portfolio, SD Worx Academy and PALs Teams. Putting the customer voice first, you will be responsible for our customer marketing strategy:

• Develop and execute the annual customer marketing plan

• Create and manage multi-channel marketing campaigns

• Drive customer advocacy

• Cross-team collaboration, * Define the annual customer marketing plan, objectives, and goals.

• Working with the Customer Excellence + Account Management sales teams, you will be responsible for planning strategic campaigns to engage and retain customers, promote loyalty and advocacy, and drive revenue growth.

• Identify and execute cross-sell campaign for our Talent, Workforce Management, SD Worx Academy and consultancy offerings.

• Create email promotions, social media adverts, presentations, and product information designed specifically for our customer base.

• Enhance engagement among the existing customer base by promoting the full SD Worx suite of offerings, services, and the latest product features and releases.

• Own our testimonial and case study library, liaising with the Central Marketing team to update the Customer Story section of our website and ensuring we have a continuous pipeline of customer references.

• Ensure effective management and tracking of customer reference status, preferences, activities, and measurable impact.

• Increase the number of actively engaged customer references to drive advocacy and visibility in the marketplace.

• Support the growth of customer advisory boards, user groups, and broader customer communities for SD Worx.

• Identify speaking opportunities, events, media interviews and blogs where we can highlight customer stories and integrate these into the overall customer marketing strategy.

• Support planning, management, and delivery of virtual and physical events, including but not limited to webinars, 3rd party trade shows/conferences and owned events for our customers.

• Align with internal account teams to become a strategic resource to them, showing how customer advocacy can help deepen and broaden relationships with their accounts.

• Track and report on the effectiveness of customer advocacy initiatives and monitor and analyse customer feedback for continuous improvement.

• Attend customer meetings and events and be the voice of the customer back into the organisation.

• Strong experience in customer marketing or advocacy in a Tech, HR, or B2B SaaS environment.

• Demonstrated success in developing and managing customer reference and advocacy programs.

• Experience in the development and execution of integrated campaigns to support the upsell/cross-sell of products to an existing customer base.

• Strong content marketing skills with exceptional written and verbal communication.

• Strategic thinking ability and a proactive attitude, comfortable with change and managing multiple projects and stakeholders.

• Passionate about relationship building with internal and external stakeholders.

• Focused on amplifying customer stories across platforms (social, web).

• Marketing experience in a B2B/sales environment – experience within the IT/Software industry is desirable.

• Demonstrable experience of campaign execution.

• Experience using email service provider (Pardot or equivalent) to manage mailing campaigns.

• Aptitude for working independently and unsupervised but be a team player.

• Very strong verbal and written communication/proof reading skills, with the ability to communicate effectively at all levels.

• An attractive salary based on your experience and achievement. And the freedom to compose your personal benefit package.

• A dynamic environment: flexible working hours and working from home

• Learning opportunities: through an individual development plan and professional training

• Career growth: whether you want to become more of an expert in your field our you want to expand your knowledge more horizontally, there is always room to grow within SD Worx!