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- Tasks: Analyze marketing data and create Power BI dashboards to enhance strategies.
- Company: Fitch Group is a global leader in financial information services, offering diverse perspectives.
- Benefits: Enjoy a comprehensive benefits package, continuous learning opportunities, and a supportive work environment.
- Why this job: Join a dynamic team that values your ideas and offers high visibility in cutting-edge marketing technologies.
- Qualifications: 3+ years of experience in marketing data analysis, with strong skills in Power BI and AI modeling.
- Other info: Fitch Group promotes diversity and is an Equal Opportunity Employer.
The predicted salary is between 36000 - 60000 £ per year.
Marketing Data and Analytics Specialist – Manchester
Requisition ID: 47663
Business Unit: Fitch Group
Category: Marketing & Communications
Location: Manchester, GB
Date Posted: Feb 11, 2025
Job Summary:
Fitch Ratings is currently seeking a talented Marketing Data Insights Specialist to join our Marketing Operations team. The ideal candidate will have a minimum of 3 years of experience, preferably in a financial organization, with a strong background in marketing data analysis and metrics. This role involves leveraging Power BI, AI modeling capabilities, and marketing tools like Marketo, HubSpot, Salesforce, and Adobe Analytics to support and enhance marketing strategies.
What We Offer:
- Great development opportunity with exposure to cutting-edge marketing technologies and methodologies.
- High visibility within a dynamic team that encourages the exchange of ideas.
- Comprehensive benefits package and supportive work environment.
- Opportunities for continuous learning and career advancement.
We’ll Count on You To:
- Develop and maintain insightful Power BI dashboards and reports to support marketing operations and strategy.
- Analyze marketing data to extract actionable insights and optimize marketing performance.
- Collaborate with cross-functional teams to integrate AI and machine learning models, including LLMs, into marketing processes.
- Utilize AI tools and data analysis techniques to support marketing decision-making and campaign optimization.
- Monitor and report on key marketing metrics to drive strategic recommendations.
What You Need to Have:
- Minimum of 3 years of experience in a similar role, preferably within a financial organization.
- Strong proficiency in Power BI and data visualization.
- Expertise in AI modeling, including Large Language Models, and data analysis.
- Proven experience with marketing data analysis and metrics.
What Would Make You Stand Out:
- Proficiency in marketing tools such as Marketo, HubSpot, Salesforce, and Adobe Analytics.
- Strong analytical skills with a proactive approach to problem-solving.
- Ability to stay updated on marketing trends and data analysis techniques to inform strategic recommendations.
Why Fitch?
At Fitch Group, the combined power of our global perspectives is what differentiates us. Our global network of colleagues comes together to accomplish things greater than they ever could alone. Every team member is essential to our business and each perspective is critical to our success. We embrace a diverse culture that encourages a free exchange of ideas, guaranteeing your voice will be heard and your work will have an impact, regardless of seniority.
Fitch Ratings is a leading provider of credit ratings, commentary and research. Dedicated to providing value beyond the rating through independent and prospective credit opinions, Fitch ratings offers global perspectives shaped by strong local market experience and credit market expertise.
Fitch Group is a global leader in financial information services with operations in more than 30 countries. Wholly owned by the Hearst Corporation, we are comprised of three main businesses: Fitch Ratings | Fitch Solutions | Fitch Learning.
Fitch Group is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
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Marketing Data and Analytics Specialist - Manchester employer: Fitch Group, Inc., Fitch Ratings, Inc., Fitch Solutions Group
Contact Detail:
Fitch Group, Inc., Fitch Ratings, Inc., Fitch Solutions Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Data and Analytics Specialist - Manchester
✨Tip Number 1
Familiarize yourself with Power BI and its advanced features. Since this role heavily relies on creating insightful dashboards, showcasing your ability to leverage Power BI effectively can set you apart during the interview.
✨Tip Number 2
Stay updated on the latest trends in AI modeling and data analysis techniques. Being knowledgeable about Large Language Models and how they can be integrated into marketing strategies will demonstrate your proactive approach and passion for the field.
✨Tip Number 3
Network with professionals in the financial marketing sector. Engaging with others who work with tools like Marketo, HubSpot, and Salesforce can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data analysis to drive marketing decisions in your previous roles. Concrete examples will help illustrate your expertise and problem-solving skills, making a strong impression on the hiring team.
We think you need these skills to ace Marketing Data and Analytics Specialist - Manchester
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing Data and Analytics Specialist position. Make sure you understand the key responsibilities and required skills, especially around Power BI, AI modeling, and marketing tools.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in marketing data analysis and metrics. Be specific about your previous roles, particularly if you have worked in a financial organization or used tools like Marketo, HubSpot, Salesforce, and Adobe Analytics.
Showcase Your Skills: Demonstrate your proficiency in Power BI and data visualization in your application. Include examples of dashboards or reports you've created that had a significant impact on marketing strategies or decision-making.
Tailor Your Application: Customize your cover letter to reflect your understanding of Fitch Group's values and how your background aligns with their mission. Mention your proactive approach to problem-solving and your ability to stay updated on marketing trends.
How to prepare for a job interview at Fitch Group, Inc., Fitch Ratings, Inc., Fitch Solutions Group
✨Showcase Your Power BI Skills
Be prepared to discuss your experience with Power BI in detail. Bring examples of dashboards or reports you've created, and be ready to explain how they supported marketing strategies.
✨Demonstrate Your Analytical Mindset
Highlight your ability to analyze marketing data and extract actionable insights. Prepare to discuss specific metrics you've monitored and how your analysis led to improved marketing performance.
✨Familiarize Yourself with AI and Machine Learning
Since the role involves integrating AI models into marketing processes, brush up on your knowledge of AI tools and techniques. Be ready to discuss any relevant projects where you've utilized AI in marketing.
✨Know Your Marketing Tools
Familiarize yourself with tools like Marketo, HubSpot, Salesforce, and Adobe Analytics. Be prepared to discuss how you've used these tools in past roles to enhance marketing efforts and decision-making.
