Manager, Sales Development
Manager, Sales Development

Manager, Sales Development

London Full-Time 48000 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and develop a team of 8-10 Sales Development Representatives to drive pipeline generation.
  • Company: Optimizely is a leading SaaS company focused on digital experience optimization.
  • Benefits: Enjoy competitive compensation, growth opportunities, and a collaborative work environment.
  • Why this job: Join a dynamic team where you can make a real impact on sales success and team growth.
  • Qualifications: Experience in leading sales teams, preferably in a SaaS environment; strong coaching skills required.
  • Other info: Hands-on skills with Salesforce and analytics are essential for this role.

The predicted salary is between 48000 - 72000 £ per year.

Company: Optimizely

Introduction

The Manager of Sales Development will lead a team of 8-10 Sales Development Representatives. SDR teams at Optimizely generate outbound opportunities and qualify inbound leads for both our Digital and Enterprise sales teams. The ideal candidate, will not only be an outstanding coach of SDRs but will also understand how to implement and ensure the execution of repeatable processes that allow the team and total pipeline numbers to scale rapidly. Strong, hands-on utilization skills of Salesforce, Outreach and analytics is a must.

Job Responsibilities

  • Manage and develop Optimizely’s existing team of SDRs
  • Drive outstanding pipeline generation results across all regions and segments
  • Continue to grow the SDR team by driving the hiring process, in partnership with People Operations
  • Drive business planning, goal attainment, measurement/improvement and compensation design to maximize team results
  • Own and develop Optimizely’s pipeline capacity model and forecast, working in partnership with customer operations, marketing and sales leadership
  • Work with Sales and Marketing to systematically improve the lead qualification processes and pipeline conversion rates to maximize team efficiency, effectiveness, and lead quality
  • Conduct weekly and monthly forecasts around team performance
  • Work closely with Account Executive teams and Sales and Marketing Management to ensure a positive working relationship and maximize the effectiveness of the sales development team
  • Remove whatever roadblocks arise that could impede the success of the SDR team

Knowledge and Experience

  • Experience leading and growing a sales or sales development team, preferably in a Enterprise-caliber SaaS environment; knowledge of marketing and product buyers is desired but not required
  • Proven track record training, coaching and mentoring SDRs and managers
  • Understanding of larger ACV, enterprise sales processes as well as account seeding strategies is a must
  • Ability to interact effectively with all levels of management and with multiple departments including sales, marketing, product marketing and services
  • Aptitude for building reports and making data-driven decisions

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Manager, Sales Development employer: Optimizely

At Optimizely, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As the Manager of Sales Development, you will not only lead a dynamic team but also have access to extensive growth opportunities, comprehensive training, and a supportive environment that encourages professional development. Located in a vibrant area, our company offers unique advantages such as flexible work arrangements and a commitment to employee well-being, making it an ideal place for those seeking meaningful and rewarding careers.
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Contact Detail:

Optimizely Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Manager, Sales Development

✨Tip Number 1

Familiarize yourself with the tools mentioned in the job description, like Salesforce and Outreach. Having hands-on experience with these platforms will not only help you understand the role better but also demonstrate your readiness to hit the ground running.

✨Tip Number 2

Research Optimizely's sales development processes and their approach to pipeline generation. Understanding their current strategies will allow you to discuss how you can contribute to improving lead qualification and conversion rates during the interview.

✨Tip Number 3

Prepare examples of how you've successfully led and developed sales teams in the past. Highlight specific metrics or achievements that showcase your ability to drive results and improve team performance.

✨Tip Number 4

Network with current or former employees of Optimizely on platforms like LinkedIn. Gaining insights from insiders can provide you with valuable information about the company culture and expectations, which can be a great advantage in your application process.

We think you need these skills to ace Manager, Sales Development

Sales Leadership
Coaching and Mentoring
Pipeline Management
Salesforce Proficiency
Outreach Utilization
Data Analysis
Forecasting Skills
Cross-Department Collaboration
Process Improvement
Team Development
Performance Measurement
Effective Communication
Problem-Solving Skills
Enterprise Sales Knowledge

Some tips for your application 🫡

Understand the Role: Take the time to thoroughly read the job description for the Manager of Sales Development position at Optimizely. Understand the key responsibilities and required skills, especially around coaching SDRs and utilizing Salesforce and analytics.

Highlight Relevant Experience: In your application, emphasize your experience in leading sales or sales development teams, particularly in a SaaS environment. Provide specific examples of how you've successfully trained and mentored SDRs.

Showcase Data-Driven Decision Making: Demonstrate your ability to make data-driven decisions by including examples of reports you've built or metrics you've improved in previous roles. This aligns with the company's focus on pipeline generation and performance measurement.

Tailor Your Application: Customize your CV and cover letter to reflect the language and priorities mentioned in the job description. Use keywords like 'pipeline generation', 'lead qualification', and 'team efficiency' to make your application stand out.

How to prepare for a job interview at Optimizely

✨Showcase Your Leadership Skills

As a candidate for the Manager of Sales Development position, it's crucial to demonstrate your leadership abilities. Share specific examples of how you've successfully managed and developed sales teams in the past, focusing on coaching and mentoring SDRs.

✨Understand the Sales Process

Make sure you have a solid understanding of the sales development process, especially in an Enterprise-caliber SaaS environment. Be prepared to discuss your experience with lead qualification processes and how you've improved pipeline conversion rates in previous roles.

✨Be Data-Driven

Highlight your ability to make data-driven decisions. Discuss your experience with Salesforce, Outreach, and analytics tools, and be ready to provide examples of how you've used data to drive team performance and improve results.

✨Collaborate Effectively

Emphasize your ability to work collaboratively with other departments, such as marketing and customer operations. Share instances where you've successfully partnered with these teams to enhance the effectiveness of the sales development process.

Manager, Sales Development
Optimizely
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  • Manager, Sales Development

    London
    Full-Time
    48000 - 72000 £ / year (est.)

    Application deadline: 2027-03-10

  • O

    Optimizely

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