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- Tasks: Join our team to create witty social content for Guinness and engage with online communities.
- Company: Born Social is a dynamic agency working with iconic brands like Guinness and Primark.
- Benefits: Enjoy hybrid work, 25 days holiday, wellness support, and fun clubs like Book Club and Film Club.
- Why this job: Be part of a creative team that thrives on fast-paced culture and real-time engagement.
- Qualifications: Must be a social media whiz with experience in creating lo-fi content and community management.
- Other info: We celebrate diversity and are committed to building an inclusive workplace.
The predicted salary is between 25200 - 29400 £ per year.
Join to apply for the Reactive Social Media Manager (Guinness) role at Born Social
This range is provided by Born Social. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
A benchmarked salary between £30,282 to £36,771 based on your level within our progression framework. You can read more about our approach to performance, salary, and progression here.
Who we are
Born Social is a full service social media agency designed for the new era of advertising. Our client list includes household names like Guinness, Primark, Ford, Mars and ASDA as well as the next generation of big brands like Captain Morgan, Seedlip and Peloton.
As a proud B Corp we work hard to attract, retain and develop the best social-first talent and create a culture where individuals can thrive. We’re a team of over 175 people across the UK & US and growing!
We\’re looking for a new Reactive Social Media Manager for our Newsroom – a team of reactive social specialists, dedicated to identifying and reacting to real-time moments in community & culture. This role will be working directly on our Guinness account – acting as their social admin to deliver reactive copy & content with dry wit, quiet confidence & always inclusively.
What you\’ll be doing:
- Working with our team of \”Culture Scouts\” to identify the key moments in community & culture that are right to jump on for our brands.
- Community Management: Monitoring and responding to the messages we receive from our communities, as well as identifying proactive opportunities beyond our tagged mentions to engage with new audiences. Crafting social-first replies through relevant copy and creative tactics.
- Ideation: Pairing knowledge of social-first trends and audience insights with brand knowledge and tone of voice to ideate content, across all formats from written to visual responses.
- Copywriting: acting as the voice across the brand channels, writing copy across community responses as well as for captions on our social posts in the Guinness TOV.
- Lo-Fi content creation: Creating and editing native lo-fi assets (both meme and video formats) across Reels and Stories ensuring the content complies with best practice for each platform.
- Reporting: Using relevant dashboards to collect regular insights from content performance and sharing trends with the wider team, using these to iterate on our strategy and ideation.
- Newsroom Collaboration & Communication: Closely collaborating with the Newsroom team to deliver output in a timely manner, ensuring there is seamless communication and collaboration, and ensuring involvement in any needed troubleshooting to resolve any challenges.
Who we\’re looking for:
- A creative, social native: You are well versed across the key social platforms, with experience of creating and editing your own native lo-fi content (TikTok & Reels).
- You are quick-witted, and have a flair for comedic community management, able to \”speak the internet\” with a strong understanding of social in-jokes and language.
- You are immersed in social and popular culture: regularly keeping up to date with the latest social trends across platforms and in popular culture.
- You enjoy working fast: You enjoy thinking on your feet, moving fast to adapt and react to the latest daily trends. The role is best suited to someone who thrives in an agile and fast-paced environment, with plenty of variety every day.
- You are collaborative: The Newsroom team requires all hands on deck, with lots of in-person communication and collaboration.
Company Benefits:
Flexibility: Hybrid working, core hours, and an allowance to work from anywhere for up to 4 weeks each year.
Holiday: 25 days holiday allowance per year plus a 3-day company switch off between Christmas & New Year.
Wellbeing: A choice of £30 monthly wellbeing budget or Health Insurance, access to Spill (virtual mental health support), a trained team of Mental Health First Aiders, an annual Recharge Day and a Bike2Work scheme.
Learning & Development: Membership to the IPA, a Campus platform packed with internal & external learning and a department training budget for L&D and regular team sessions.
Contribute: Give one day to the world each year through our volunteering scheme and make your own impact on social or environmental sustainability.
Incentives: Monthly team-voted prizes to celebrate individuals who Make Born Better and an Annual Profit Share Scheme so as the business grows, you\’ll be able to take a share of that growth home each financial year.
The Usual Suspects: From pension scheme to enhanced parental leave to life assurance.
Clubs: Book Club, Film Club, Run Club, Cycling Club, Tag Rugby Club there\’s something for everyone.
Everyone is welcome
We celebrate different ideas, perspectives, and backgrounds here at Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representative team. We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status. We don’t simply comply with the Equality Act, we go further and take pride in building a stronger and more creative work environment, committed to inclusion, diversity, and representation.
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Reactive Social Media Manager (Guinness) employer: Born Social
Contact Detail:
Born Social Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Reactive Social Media Manager (Guinness)
✨Tip Number 1
Stay updated on the latest social media trends and cultural moments. Follow relevant accounts, hashtags, and news outlets to ensure you're always in the loop. This will help you identify key moments to engage with for the Guinness brand.
✨Tip Number 2
Showcase your creativity by creating sample content that reflects the tone of voice for Guinness. Use humor and wit in your examples to demonstrate your ability to craft engaging and relevant social-first replies.
✨Tip Number 3
Network with current or former employees of Born Social. They can provide insights into the company culture and what it takes to succeed in the role. Engaging with them on platforms like LinkedIn can also help you stand out.
✨Tip Number 4
Prepare for a fast-paced interview by practicing your quick-thinking skills. You might be asked to respond to hypothetical social media scenarios on the spot, so being able to think creatively and react quickly will be crucial.
We think you need these skills to ace Reactive Social Media Manager (Guinness)
Some tips for your application 🫡
Understand the Brand Voice: Before applying, immerse yourself in Guinness' tone of voice. Craft your application to reflect their style—dry wit and quiet confidence. This will show that you can embody the brand's personality.
Highlight Relevant Experience: Make sure to showcase your experience with social media management, particularly in creating lo-fi content for platforms like TikTok and Instagram Reels. Provide specific examples of how you've engaged communities and reacted to trends.
Showcase Your Creativity: Include examples of your creative work in your application. Whether it's witty replies or engaging content, demonstrate your ability to think on your feet and adapt to fast-paced environments.
Align with Company Values: Familiarize yourself with Born Social's values and incorporate them into your application. Show how you see challenges as opportunities and how you contribute to a collaborative culture.
How to prepare for a job interview at Born Social
✨Show Your Social Savvy
Make sure to demonstrate your knowledge of current social media trends and how they relate to the brands you'll be working with, especially Guinness. Be prepared to discuss recent viral moments and how you would engage with them.
✨Craft Your Responses
Since the role involves community management and copywriting, practice crafting witty and engaging responses to potential comments or posts. Show that you can embody the brand's tone of voice while being quick on your feet.
✨Highlight Collaboration Skills
Emphasize your ability to work in a team-oriented environment. Share examples of how you've successfully collaborated with others in fast-paced settings, as this role requires seamless communication with the Newsroom team.
✨Prepare for a Fast-Paced Environment
Be ready to discuss how you thrive under pressure and adapt quickly to changing situations. Provide examples from past experiences where you had to think on your feet and deliver results in a timely manner.
