Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand strategies and drive growth for top snack brands.
- Company: Valeo Snackfoods is a leading UK grocery brand with a diverse portfolio.
- Benefits: Join a vibrant team with opportunities for creativity and collaboration.
- Why this job: Be at the forefront of innovation in a rapidly growing category.
- Qualifications: Proven experience in brand management and strong leadership skills required.
- Other info: Work with beloved brands and make a real impact in the market.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Valeo Snackfoods is the combination of Kettle Foods, Tangerine, Big Bear and It’s All Good and is one of the UK’s top 100 grocery brands. It is headquartered in Norwich and Pontefract and employs over 2,000 people. Over the past few years, we have strengthened our portfolio to include the Metcalfe’s popcorn brand and Yellow Chips in Emmeloord, Netherlands. The business in the UK and Europe generates revenues of over £280 million.
Job Description
As the Senior Brand Manager for Valeo Foods UK, you’ll be at the forefront of an innovative and rapidly growing category group. This group includes well-loved brands and your mission will be to drive disruptive growth and establish these brands as market leaders. You’ll lead with creativity and strategic insight, managing stakeholders effectively both internally and externally.
What You’ll Do:
- Achieve or exceed budget financial targets and grow market shares.
- Create and deliver robust brand plans, maximizing available resources.
- Implement excellent learning plans with a capacity to innovate, try new approaches, and refine strategies.
- Provide strong quarterly reporting internally and prepare versions for external stakeholders.
- Use strong analytical thinking to drive decisions and develop insightful strategies.
- Lead your team with energy, coaching them to excel and grow.
- Oversee the marketing budget for the category group, covering core marketing, ASOH, and shopper marketing.
- Foster excellent internal and cross-functional collaboration within the chocolate, sauces, and curds team.
- Be the face of our chocolate, sauces, and curds brands, especially in interactions with retailers.
- Lead and inspire the “Consumer is Boss” plan, maintaining regular connections with our consumers.
Qualifications
- A proactive approach with the ability to innovate and drive growth within a large organization.
- Proven experience in creating and executing successful brand strategies.
- Strong leadership skills with the ability to inspire and mobilize teams.
- Excellent skills in managing relationships with both internal and external stakeholders.
- Strong analytical skills to support logical and data-driven decision-making.
- Ability to foster a collaborative environment and work effectively across functions
At Valeo Foods UK, we’re dedicated to delighting our consumers with high-quality, innovative products. Join us, and you’ll be part of a vibrant team that values creativity, collaboration, and excellence.
#J-18808-Ljbffr
Senior Brand Manager employer: Kettle Foods Ltd
Contact Detail:
Kettle Foods Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarize yourself with Valeo Snackfoods' brand portfolio, especially Kettle Foods and Metcalfe’s popcorn. Understanding their unique selling points and market positioning will help you articulate how you can contribute to their growth.
✨Tip Number 2
Showcase your experience in driving brand strategies by preparing specific examples of successful campaigns you've led. Be ready to discuss how these experiences can translate into innovative approaches for Valeo's brands.
✨Tip Number 3
Highlight your leadership style and how you inspire teams to achieve goals. Prepare to discuss how you foster collaboration and drive results, as this role emphasizes strong team dynamics.
✨Tip Number 4
Research the latest trends in the snack food industry, particularly in chocolate, sauces, and curds. Being knowledgeable about current market dynamics will demonstrate your analytical skills and strategic thinking during discussions.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Brand: Dive deep into Valeo Snackfoods and its brands. Familiarize yourself with their products, market positioning, and recent campaigns to tailor your application effectively.
Highlight Relevant Experience: Emphasize your previous experience in brand management, particularly any innovative strategies you've implemented. Use specific examples that demonstrate your ability to drive growth and manage teams.
Showcase Leadership Skills: Illustrate your leadership style and how you've inspired teams in past roles. Mention any successful collaborations with internal and external stakeholders that led to positive outcomes.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the brand and the food industry. Discuss how your proactive approach aligns with Valeo's mission to innovate and delight consumers.
How to prepare for a job interview at Kettle Foods Ltd
✨Showcase Your Brand Strategy Experience
Be prepared to discuss specific examples of successful brand strategies you've created and executed. Highlight how these strategies drove growth and market share, as this aligns directly with the role's expectations.
✨Demonstrate Leadership Skills
Share instances where you've led a team to success. Focus on how you inspired and mobilized your team, as strong leadership is crucial for this position.
✨Prepare for Analytical Questions
Expect questions that assess your analytical thinking. Be ready to explain how you've used data to drive decisions and develop strategies in previous roles.
✨Emphasize Collaboration
Discuss your experience in fostering collaboration across different functions. Provide examples of how you've managed relationships with internal and external stakeholders effectively.
