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- Tasks: Lead growth strategies for emerging TikTok LIVE creators and boost their monetization.
- Company: Join TikTok, the top platform for short-form mobile video, inspiring creativity worldwide.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of a vibrant team driving growth and supporting creators in a fun, inclusive culture.
- Qualifications: 4+ years in Strategy/Growth roles; strong communication and project management skills required.
- Other info: Embrace a startup vibe and make a real impact in the creator community.
The predicted salary is between 36000 - 60000 £ per year.
Growth Marketing Manager – London – TikTok LIVE
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok\’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok\’s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy – a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That\’s how we drive impact – for ourselves, our company, and the communities we serve. Join us.
The LIVE Operations team is dedicated to optimizing all aspects of TikTok LIVE. From content strategy, monetization, gifting, features, and data analysis to creator education, campaigns, and supporting agencies, we ensure a fun and safe space for all our LIVE users. Our mission is to drive growth, improve operational efficiency, and foster positive experiences for creators and agencies alike.
The LIVE Operations team is looking for an enthusiastic Growth Marketing Manager to help us grow the next generation of Top LIVE Creators. In this role, you will be working to incentivise through 1:many education, campaigns and promotions, un-managed, beginner creators with the hopes of growing them into consistent and monetising creators.
This role requires someone who can be a structured project manager, excellent communicator, master executor, and great data analyst, as you will have to constantly measure success in order to iterate your strategies.
Responsibilities
- In collaboration with our Strategy team, create and deploy the strategy to mobilise Emerging Creators in the UK in order to meet Emerging Revenue & Growth targets.
- Define strategies & operation actions for different creator layers (not going LIVE, have gone LIVE recently, very low income, mid income, etc). Monitor overall revenue growth, and meet monthly targets. Monitor and maintain data structure for the different layers.
- Coordinate creation & deployment video ads to promote going LIVE against defined layers. Plan, write copy and deploy in-app push notifications to increase Go LIVE rate & monetisation.
- Create educational plans for Emerging creators. Decide on education types (text, video, webinar, email), create a monthly schedule, and deploy.
- Build a Emerging Creators Community, decide on the best channel, and be the \’face\’ of the Community.
- Create, configure and launch Emerging Campaigns (Competitions) with rewards. Customise campaigns to defined Emerging layers, monitor their effectiveness, tailor campaign tasks and gameplay. Localise campaigns to country\’s cultural moments.
- Collaborate with Strategy, Product and Marketing to deploy all above activities.
Qualifications
Minimum Requirements:
- Proficiency in English
- 4+ years of working experience in Strategy/Growth/Education/Creator Management roles, preferably on a Tech or Content Platform.
- Strong communication skills with the ability to articulate complex concepts and value propositions.
- Strong project management and organization skills.
Preferred Qualifications:
- Bachelors degree or above.
- Collaborative team player mindset and robust cross-functional stakeholder management skills, continuously striving for higher performance while contributing actively to a collective goal of success.
- Comfortable reading & manipulating data on a daily basis. Able to generate hypothesis from data, and continuously iterate approach.
- Proven ability to adapt well to a startup environment, juggle multiple tasks, and wear different hats.
- Real enthusiasm for livestreaming and sincere interest in creator networks\’ and creators\’ needs and points of view.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform
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Growth Marketing Manager - London - TikTok LIVE employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager - London - TikTok LIVE
✨Tip Number 1
Familiarize yourself with TikTok's platform and its unique features, especially around LIVE content. Understanding how creators engage with their audience on LIVE will help you tailor your strategies effectively.
✨Tip Number 2
Network with current or former employees of TikTok, especially those in marketing or creator management roles. They can provide valuable insights into the company culture and what it takes to succeed in this position.
✨Tip Number 3
Stay updated on the latest trends in live streaming and creator monetization. Being knowledgeable about industry trends will demonstrate your passion and commitment to the role during interviews.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed projects or campaigns in the past. Highlight your data analysis skills and how you've used them to drive growth or improve performance.
We think you need these skills to ace Growth Marketing Manager - London - TikTok LIVE
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Growth Marketing Manager position. Understand the responsibilities and qualifications required, and think about how your experience aligns with them.
Tailor Your CV: Customize your CV to highlight relevant experience in strategy, growth, and creator management. Use specific examples that demonstrate your project management skills and data analysis capabilities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for livestreaming and your understanding of creator networks. Mention how you can contribute to TikTok's mission of inspiring creativity and bringing joy.
Showcase Data Skills: Since the role requires data manipulation and analysis, include examples in your application that demonstrate your ability to work with data. Highlight any relevant tools or methodologies you are familiar with.
How to prepare for a job interview at TikTok
✨Show Your Passion for Livestreaming
Make sure to express your enthusiasm for livestreaming and creator networks during the interview. Share any personal experiences or insights you have about the industry, as this will demonstrate your genuine interest in the role.
✨Highlight Your Data Analysis Skills
Since the role requires a strong ability to read and manipulate data, be prepared to discuss specific examples of how you've used data analysis to drive growth or improve strategies in previous roles. This will showcase your analytical mindset.
✨Demonstrate Project Management Experience
Prepare to talk about your project management skills by providing examples of successful projects you've led. Emphasize your organizational abilities and how you coordinate tasks across different teams to achieve goals.
✨Understand TikTok's Culture and Values
Familiarize yourself with TikTok's mission to inspire creativity and bring joy. During the interview, align your answers with these values and discuss how you can contribute to creating an inclusive and positive environment for creators.
