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For Companies At a Glance
- Tasks: Lead brand strategy and drive growth while managing multi-channel campaigns.
- Company: Join a top-rated employer with a 50+ year legacy and a strong market presence.
- Benefits: Enjoy a positive work culture and opportunities for international growth.
- Why this job: Be part of an iconic brand focused on customer experience and innovation.
- Qualifications: Strong marketing experience, especially in brand building and campaign coordination.
- Other info: Ideal for those with hospitality or food & drink background.
The predicted salary is between 48000 - 72000 £ per year.
Better Placed Ltd – A Sunday Times Top 10 Employer in 2023!
About the Company:
- Iconic brand name, developed over the past 50+ years. £ Multi-Million turnover.
- Uniquely themselves. They have stayed true to their core brand identity to stand the test of time and become market leaders.
- Huge international expansion.
- Growth firmly on the agenda including expanding their product and service offering, further international growth and new brand acquisition.
- Excellent reputation for quality and exceptional customer experience. Keeping customers at the centre of everything they do and deliver.
- Fantastic reputation from employees. Known for their positive culture.
Key Responsibilities Include:
- Managing the ongoing development of the brand and brand strategy, continuing to drive growth, brand performance and the overall position in the market.
- Developing the brand proposition and creating frameworks for the business to roll out.
- Monitor brands performance against agreed targets and report accordingly.
- Coordinate with the internal digital, creative and data team for the delivery of the multi-channel / through the line campaign & communications for the brand.
- Understand customer behaviour, market trends and competitors (supported by their in house insights team) to influence key decisions made about the brand.
- Manage external brand communications including POS, PR, and Digital. Key events and promotions.
Skills & Experiences:
- Strong Marketing/Brand experience, brand concept and strategy as well as campaign coordination.
- Ideally experienced in hospitality/leisure with some food & drink experience.
- A strong background in brand building.
- Experience coordinating multi-channel campaigns – PR, Digital, Marketing, Print, Content, ATL, TTL etc.
- Plenty of experience in a customer-centric environment as this role has a real focus on customer experience.
- Excellent communications and stakeholder management experience.
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Senior Brand Manager employer: jobs.sportstechgroup.org- JobBoard
Contact Detail:
jobs.sportstechgroup.org- JobBoard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarize yourself with the brand's history and core values. Understanding what has made them successful over the past 50+ years will help you align your vision with theirs during the interview.
✨Tip Number 2
Research their recent campaigns and product launches. Being able to discuss these in detail will demonstrate your genuine interest in the brand and your ability to contribute to future initiatives.
✨Tip Number 3
Network with current or former employees on platforms like LinkedIn. They can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 4
Prepare examples of your previous work that showcase your experience in managing multi-channel campaigns. Highlighting your successes in similar roles will make you a standout candidate for this position.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Brand: Dive deep into Better Placed Ltd's brand identity and values. Familiarize yourself with their history, market position, and customer experience focus to tailor your application accordingly.
Highlight Relevant Experience: Emphasize your strong marketing and brand management experience in your CV and cover letter. Showcase specific examples of successful campaigns you've coordinated, especially in hospitality or leisure sectors.
Showcase Customer-Centric Approach: Demonstrate your understanding of customer behavior and how it influences brand strategy. Include examples of how you've successfully implemented customer feedback into brand development.
Craft a Compelling Cover Letter: Write a personalized cover letter that reflects your passion for brand management and aligns with the company's positive culture. Mention how you can contribute to their ongoing growth and brand performance.
How to prepare for a job interview at jobs.sportstechgroup.org- JobBoard
✨Showcase Your Brand Strategy Knowledge
Be prepared to discuss your previous experiences in developing brand strategies. Highlight specific examples where you successfully drove brand performance and growth, as this role heavily focuses on managing brand development.
✨Understand the Customer-Centric Approach
Since the company emphasizes customer experience, demonstrate your understanding of customer behavior and how it influences brand decisions. Share insights from past roles where you prioritized customer needs in your marketing strategies.
✨Highlight Multi-Channel Campaign Experience
This position requires coordination of various marketing channels. Be ready to talk about your experience with multi-channel campaigns, including PR, digital, and content marketing. Provide examples of successful campaigns you've managed.
✨Communicate Effectively with Stakeholders
Excellent communication and stakeholder management are key for this role. Prepare to discuss how you've effectively collaborated with different teams and external partners in previous positions to achieve brand objectives.
