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- Tasks: Manage our website, optimise digital campaigns, and create engaging graphics.
- Company: Join the Bromley Court Hotel, a 4-star venue known for exceptional guest experiences.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Be part of a vibrant team making a real impact in the hospitality industry.
- Qualifications: Experience in digital marketing, graphic design, and strong analytical skills required.
- Other info: Ideal for creative, data-driven individuals looking to kickstart their marketing career.
The predicted salary is between 28800 - 43200 £ per year.
Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Bromley Court Hotel About Us: The Bromley Court Hotel is a 4-star property with 111 well-appointed bedrooms and 9 versatile event rooms accommodating 10 to 200 guests. We pride ourselves on delivering exceptional guest experiences and memorable events. The Role: We are seeking a dynamic and results-oriented Digital Marketing Officer to join our team. You will be responsible for managing and optimising our website, maintaining hotel information on affiliate sites, and executing data-driven marketing strategies. This role requires expertise in paid digital campaigns, SEO, CRM management, and graphic design for various marketing channels. Key Responsibilities: Ensure the business is achieving the targets and requirements set out in the Marketing Plan Manage and optimise the hotel’s website and affiliate listings Plan and execute regular email marketing communications. Oversee automated guest communication making recommendations and adjustments as required. Create graphics for events, paid social, display advertising, and retargeting Develop and execute paid performance strategies to achieve marketing objectives Lead the SEO strategy to achieve strong organic rankings Analyse campaign performance and provide actionable insights Manage budgets and targets for performance marketing to meet revenue goals Collaborate with Sales and Revenue teams to optimise to increase direct bookings Work closely with key digital suppliers, sharing ideas, assimilating results, and driving success Utilise all digital channels available to market each hotel’s events calendar to maximise sales Full ownership of CRM system and collection of guest data, ensuring its maximum potential Assist in the creation of regular campaign reporting to be distributed to management About You: Proven experience in performance marketing with a passion for digital marketing Experience of two or more years using Adobe Illustrator Strong analytical skills with proficiency in Google Analytics Experience with performance marketing platforms (Google Ads, Bing Ads, and Facebook Ads) Robust understanding of SEO and its integration with PPC strategies Proficient in CRM and e-commerce optimization practices Previous experience in the hospitality industry would be useful If you are a creative and data-driven marketer who thrives in a fast-paced environment, we would love to hear from you. Seniority level Entry level Employment type Full-time Industries Hospitality #J-18808-Ljbffr
Digital Marketing Officer employer: Bromley Court Hotel
Contact Detail:
Bromley Court Hotel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Officer
✨Tip Number 1
Familiarise yourself with the Bromley Court Hotel's brand and values. Understanding their commitment to exceptional guest experiences will help you tailor your approach during interviews and discussions, showing that you're genuinely interested in contributing to their mission.
✨Tip Number 2
Brush up on your knowledge of digital marketing tools and platforms mentioned in the job description, such as Google Ads and Adobe Illustrator. Being able to discuss specific campaigns or projects you've worked on using these tools can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your analytical skills and how you've used data to drive marketing decisions in the past. Be ready to share examples of how you've improved campaign performance through analysis, as this role heavily relies on data-driven strategies.
✨Tip Number 4
Network with professionals in the hospitality industry, especially those who have experience in digital marketing. Engaging with others in the field can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Digital Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in performance marketing and SEO. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the hospitality industry. Mention specific achievements in previous roles that align with the responsibilities listed in the job description.
Showcase Your Skills: Include examples of your work with Adobe Illustrator, Google Analytics, and performance marketing platforms. If possible, provide links to campaigns you've managed or graphics you've created to give a visual representation of your skills.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in digital marketing.
How to prepare for a job interview at Bromley Court Hotel
✨Showcase Your Digital Marketing Skills
Be prepared to discuss your experience with digital marketing tools and platforms. Highlight specific campaigns you've managed, focusing on your role in optimising performance and achieving results.
✨Demonstrate Analytical Thinking
Since the role requires strong analytical skills, be ready to share examples of how you've used data to inform your marketing strategies. Discuss your familiarity with Google Analytics and how you've leveraged insights to improve campaign performance.
✨Prepare for Creative Challenges
As a Digital Marketing Officer, creativity is key. Bring examples of graphics or content you've created, and be ready to discuss your design process, especially using tools like Adobe Illustrator.
✨Understand the Hospitality Industry
Familiarise yourself with the hospitality sector, particularly the Bromley Court Hotel. Research their services and recent marketing efforts, so you can discuss how your skills can directly benefit their goals and enhance guest experiences.
