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- Tasks: Lead and grow group events sales while building strong partnerships.
- Company: Join a dynamic company focused on delivering exceptional event experiences.
- Benefits: Enjoy a competitive salary, bonuses, and opportunities for travel.
- Why this job: Shape the sales function and drive revenue in a vibrant environment.
- Qualifications: Experience in sales management with a focus on multi-site operations required.
- Other info: This role involves occasional weekend work and a 45-hour contract.
The predicted salary is between 30000 - 70000 £ per year.
We’re looking for a results-driven Senior Sales Manager to lead and grow group events sales across multiple venues. The role is primarily based at HQ office, with regular travel to sites required. This is both a strategic and hands-on position, focused on driving event revenue, building strong partnerships, and improving performance across locations. You’ll play a key role in shaping the sales function and delivering on commercial goals. If you’re a commercial, energetic, and relationship-focused sales professional with multi-site experience, this could be the ideal next step in your career.
Key Responsibilities:
- Respond to group and event enquiries, including show rounds and guest requests
- Generate new leads and maximise repeat business
- Develop sales strategies using local and national market data
- Build and maintain strong relationships with promotors and partners
- Lead sales forecasting, planning, and reporting
- Represent the business at showcases, exhibitions, and trade shows
- Work closely with venue teams to review event plans and deliver seamless experiences
- Support in hiring and training of sales teams
- Oversee cross-functional sales initiatives
Please note: This is a 45-hour contract, Monday to Friday with occasional weekend work.
Senior Sales Manager employer: COREcruitment Ltd
Contact Detail:
COREcruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Manager
✨Tip Number 1
Network with professionals in the events and sales industry. Attend relevant trade shows, exhibitions, and networking events to meet potential colleagues and partners. Building these connections can give you insights into the company culture and expectations.
✨Tip Number 2
Research StudySmarter's current sales strategies and recent successes. Understanding our approach will help you tailor your discussions during interviews, showcasing how your experience aligns with our goals and how you can contribute to our growth.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven revenue and built partnerships in previous roles. Highlighting your hands-on experience with multi-site management will demonstrate your capability to excel in this position.
✨Tip Number 4
Familiarise yourself with the latest trends in the events industry, especially those affecting group sales. Being knowledgeable about market data and emerging strategies will show us that you're proactive and ready to lead in this role.
We think you need these skills to ace Senior Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales management, particularly in group events and multi-site environments. Use specific metrics to demonstrate your success in driving revenue and building partnerships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sales and your strategic approach to driving event revenue. Mention your experience with lead generation and relationship building, and explain why you are the perfect fit for this role.
Highlight Relevant Skills: In your application, emphasise skills such as sales forecasting, planning, and reporting. Also, mention your ability to work collaboratively with venue teams and your experience in hiring and training sales staff.
Showcase Your Industry Knowledge: Demonstrate your understanding of the events industry by referencing current trends or challenges. This will show that you are not only qualified but also genuinely interested in the field.
How to prepare for a job interview at COREcruitment Ltd
✨Showcase Your Results-Driven Mindset
As a Senior Sales Manager, it's crucial to demonstrate your ability to drive results. Prepare specific examples of how you've successfully increased sales or revenue in previous roles. Use metrics and data to back up your achievements.
✨Emphasise Relationship Building Skills
This role requires strong relationship management. Be ready to discuss how you've built and maintained partnerships in the past. Highlight any strategies you've used to foster long-term relationships with clients and partners.
✨Demonstrate Strategic Thinking
Prepare to talk about your experience in developing sales strategies. Discuss how you analyse market data to inform your decisions and how you've adapted strategies based on changing market conditions.
✨Be Ready for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you've faced in sales and how you overcame them. This will show your hands-on approach and strategic mindset.
