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- Tasks: Lead exciting email and SMS marketing campaigns across Europe to boost customer engagement.
- Company: Join a vibrant team in the Hair & Beauty industry, thriving during peak trading seasons.
- Benefits: Enjoy flexible working arrangements and a fun office environment with a competitive salary.
- Why this job: Perfect for creative minds wanting to make an impact in digital marketing and customer experience.
- Qualifications: Experience in email marketing, strong analytical skills, and a passion for beauty are essential.
- Other info: Opportunity for occasional travel and collaboration with dynamic teams.
The predicted salary is between 36000 - 54000 £ per year.
Are you an experienced Email Marketing Manager with a flair for driving customer engagement and sales? If you thrive on crafting engaging digital campaigns, this could be the perfect opportunity for you! Join our client as a Senior Email Marketing Executive and take ownership of digital communications across multiple European markets. You’ll be responsible for developing and implementing highly effective email and SMS marketing strategies, ensuring a seamless omnichannel experience that enhances customer engagement and increases sales both in-store and online. Based in Bracknell, this role offers a salary of up to £45,000, and flexible working arrangements (3 days per week in office), with occasional travel to engage with stakeholders and attend events. You’ll join a collaborative team with a fun head office environment, supporting a thriving business in the Hair & Beauty industry in its peak trading season. Key Responsibilities of the Email Marketing Manager: Develop and execute strategic email and SMS marketing campaigns across multiple European markets. Manage automation, segmentation, and personalisation strategies to improve customer experience and ROI. Work closely with social media and CRM teams to ensure a cohesive digital marketing approach. Analyse campaign performance, reporting on key metrics and making data-driven recommendations for improvement. Oversee the creation of engaging and on-brand digital content, collaborating with design and content teams. Skills & Experience: Proven experience in email and SMS marketing, preferably within retail or eCommerce. Strong understanding of customer segmentation, automation, and CRM-driven campaigns. Analytical mindset with the ability to interpret data and optimise campaigns for success. Excellent project management skills, with the ability to juggle multiple campaigns simultaneously. Passion for the hair and beauty industry and a strong understanding of customer behaviour within this market. How to Apply: If you’re ready to take your email marketing expertise to the next level, we’d love to hear from you. Apply now or get in touch with Niche Recruitment for more details
Contact Detail:
Niche Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing, especially within the retail and eCommerce sectors. This will not only help you understand what works but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise past campaigns. Be ready to discuss specific metrics and results that demonstrate your impact on customer engagement and sales.
✨Tip Number 3
Network with professionals in the hair and beauty industry. Attend relevant events or webinars to connect with potential colleagues and gain insights into the market, which can give you an edge in understanding customer behaviour.
✨Tip Number 4
Prepare to discuss your experience with automation and personalisation strategies. Highlight any tools or platforms you've used, as well as how these strategies have improved customer experiences in your previous roles.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in email and SMS marketing, especially within retail or eCommerce. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the hair and beauty industry. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience with customer segmentation and automation strategies.
Showcase Analytical Skills: Emphasise your analytical mindset by including examples of how you've used data to optimise campaigns. Mention specific metrics you’ve tracked and how your recommendations led to improved performance.
Highlight Project Management Experience: Detail your project management skills by describing how you've successfully juggled multiple campaigns simultaneously. Provide examples of how you coordinated with different teams, such as social media and CRM, to achieve cohesive marketing strategies.
How to prepare for a job interview at Niche Recruitment Ltd
✨Showcase Your Campaign Success
Be prepared to discuss specific email and SMS marketing campaigns you've managed in the past. Highlight the strategies you used, the results achieved, and how they contributed to customer engagement and sales.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, come equipped with examples of how you've used data to optimise campaigns. Discuss key metrics you tracked and how your insights led to improvements in performance.
✨Understand the Brand and Market
Research the company and its position within the hair and beauty industry. Be ready to share your thoughts on their current marketing strategies and how you could enhance them based on your understanding of customer behaviour.
✨Prepare for Collaboration Questions
As the role involves working closely with social media and CRM teams, think of examples where you've successfully collaborated with other departments. Highlight your project management skills and how you ensure cohesive digital marketing efforts.
