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- Tasks: Lead email and SMS marketing campaigns across Europe to boost customer engagement and sales.
- Company: Join a dynamic team in the Hair & Beauty industry, thriving during peak trading season.
- Benefits: Enjoy flexible working arrangements and a fun office environment with occasional travel.
- Why this job: This role offers a chance to make a real impact in a collaborative and creative setting.
- Qualifications: Experience in email/SMS marketing, strong analytical skills, and a passion for hair and beauty required.
- Other info: Opportunity to mentor a team and develop your skills in a fast-paced environment.
Are you an experienced Email Marketing Manager with a flair for driving customer engagement and sales? If you thrive on crafting engaging digital campaigns, this could be the perfect opportunity for you!
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.
Join our client as Email Marketing Manager and take ownership of digital communications across multiple European markets. You’ll be responsible for developing and implementing highly effective email and SMS marketing strategies, ensuring a seamless omnichannel experience that enhances customer engagement and increases sales both in-store and online.
Based in Bracknell, this role offers a salary of up to £40,000, and flexible working arrangements (3 days per week in office), with occasional travel to engage with stakeholders and attend events. You’ll join a collaborative team with a fun head office environment, supporting a thriving business in the Hair & Beauty industry in its peak trading season.
Key Responsibilities of the Email Marketing Manager:
Develop and execute strategic email and SMS marketing campaigns across multiple European markets.
Manage automation, segmentation, and personalisation strategies to improve customer experience and ROI.
Lead and mentor a team, ensuring high performance and continuous professional development.
Work closely with social media and CRM teams to ensure a cohesive digital marketing approach.
Analyse campaign performance, reporting on key metrics and making data-driven recommendations for improvement.
Oversee the creation of engaging and on-brand digital content, collaborating with design and content teams.
Skills & Experience:
Proven experience in email and SMS marketing, preferably within retail or eCommerce.
Strong understanding of customer segmentation, automation, and CRM-driven campaigns.
Analytical mindset with the ability to interpret data and optimise campaigns for success.
Excellent project management skills, with the ability to juggle multiple campaigns simultaneously.
Passion for the hair and beauty industry and a strong understanding of customer behaviour within this market.
How to Apply:
If you’re ready to take your email marketing expertise to the next level, we’d love to hear from you. Apply now or get in touch with Niche Recruitment for more details
Email Marketing Manager employer: Niche Recruitment Ltd
Contact Detail:
Niche Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in email and SMS marketing, especially within the retail and eCommerce sectors. This knowledge will help you demonstrate your expertise during discussions and show that you're up-to-date with industry standards.
✨Tip Number 2
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your experience with automation, segmentation, and personalization strategies, as these are key components of the role.
✨Tip Number 3
Show your passion for the hair and beauty industry by staying informed about current trends and customer behaviors. This will not only make you a more attractive candidate but also help you connect with the team during interviews.
✨Tip Number 4
Be ready to discuss how you analyze campaign performance and make data-driven decisions. Prepare to share insights on key metrics you've tracked and how you've used this data to optimize campaigns for better results.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in email and SMS marketing, especially within retail or eCommerce. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the hair and beauty industry. Discuss how your skills in customer segmentation and automation can contribute to the company's goals, and mention any relevant experience leading teams.
Showcase Analytical Skills: Emphasize your analytical mindset by including examples of how you've used data to optimize campaigns. Mention specific metrics you’ve tracked and how your recommendations led to improved performance.
Highlight Collaboration Experience: Since the role involves working closely with social media and CRM teams, include examples of successful collaborations in your application. Describe how you ensured a cohesive digital marketing approach in past roles.
How to prepare for a job interview at Niche Recruitment Ltd
✨Showcase Your Campaign Success
Be prepared to discuss specific email and SMS marketing campaigns you've managed in the past. Highlight the strategies you used, the results achieved, and how they contributed to customer engagement and sales.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, come ready to talk about how you've used data to optimize campaigns. Share examples of key metrics you tracked and how you made data-driven decisions to improve performance.
✨Emphasize Team Leadership Experience
As a potential leader, it's important to convey your experience in mentoring and managing teams. Discuss how you've supported team members' professional development and fostered a collaborative environment.
✨Align with the Brand's Vision
Research the company and its position in the hair and beauty industry. Be ready to express your passion for the sector and how your understanding of customer behavior can help enhance their marketing strategies.
