Head of Online Trading

Location | Head Office, Kingly St, London

Workplace Type | Hybrid (2 Days WFH)

Contract | Full Time

We’re looking for a Head of Online Trading to drive the performance of our expanding online business. Reporting into the Marketing & Communications Director, you will drive a best-in-class customer experience, bringing our Russell & Bromley brand to life online. You will play a central role in key business initiatives, including the delivery of our ongoing omni-channel roadmap, new market expansion, and the future ecommerce site re-platform. This is a rare opportunity for a strategic leader to join us at a pivotal moment in the Russell & Bromley business.

About the Company

Russell & Bromley is the destination luxury fashion footwear & accessories brand for the everyday. A leading force in British fashion with over 40 stores operating across the UK and Ireland.

Combining European craftsmanship with a British glint in the eye, Russell & Bromley offers iconic style and on-trend design that empowers people to feel exceptional every day.

Founded in Lewes in 1880, borne from a love story between Albion Russell’s daughter, Elizabeth, and George Bromley, today the business remains family-owned, operated, and proudly independent.

The Russell & Bromley business is entering an exciting period of growth with Vision 2030, an ambitious five-year roadmap to fuel our future success, under the leadership of CEO Andrew Bromley. Strategic actions include a commitment to brand and product transformation, continued growth of our UK & IRE retail footprint, and accelerated international expansion. This is an exciting opportunity to join us at a key inflection point in the business, coinciding with the launch of our first seasonal collection with new Creative Director, Daniel Beardsworth-Shaw, and the relocation of our Global HQ to Kingly St. W1 in the heart of Soho. This will now be home to our in-house design, creative, and product studios. Do you want to be part of our next chapter?

About the Role

• Lead the trading strategy and commercial growth of our expanding online business.
• Build, own, and drive the Online P&L in partnership with the Marketing & Communications Director.
• In partnership with key cross-functional stakeholders, you will be the voice of our online customer in the development of data-driven product and pricing strategies, content planning, merchandising, and marketing decisions.
• Own the ongoing testing, reporting, and analysis for our online platform to identify opportunities, optimize the customer experience, and mitigate risks.
• As a key member of our Senior Leadership Team (SLT), you will have excellent stakeholder management skills, the ability to collaborate across multiple departments (Marketing, Product, Merchandising, IT/Development), and influence senior leaders.
• Cultivate strong relationships with external partners, vendors, and marketplaces to enhance operational and commercially beneficial outcomes.
• Lead and motivate a results-oriented team, focusing on growth and innovation to foster a high-performance culture.
• Be meticulously organized and goal-focused with team and peers. Set clear objectives, provide constructive feedback, and maintain a laser focus on organizational priorities.
• Stay ahead of industry trends, emerging technologies, and best practices to continuously improve the Russell & Bromley ecommerce brand experience.
• Implement a test-and-learn approach to continuously challenge and optimize site performance and marketing effectiveness.
• Act as a key stakeholder in the execution of go-to-market (GTM) campaign and product launch strategies, ensuring maximum impact and alignment with trading goals.
• Play a key part in all new marketing exploration and expansion, leveraging insights and knowledge to cater to cultural nuances and opportunities while protecting our brand DNA.
• Lead change management for our online trading business, overseeing all strategic mapping and growth initiatives for the platform.

About You

• 5+ years of experience working in ecommerce trading, ideally within a fast-paced retail environment.
• Proven track record of managing and optimizing P&L performance.
• Strong financial acumen and data-driven decision-making skills.
• Expertise in consumer experience design and customer journey optimization.
• Excellent stakeholder management skills.
• Deep understanding of merchandising, product strategy, and inventory management.
• Experience in go-to-market strategies and execution within the European market.
• Advanced Excel knowledge and expertise in web analytics tools.
• Competency in Data Visualization tools (e.g., Power BI) and planning/CRM applications (e.g., D365).
• Familiarity with various ecommerce platforms (specifically Salesforce).
• Knowledge of digital marketing, CRM, and loyalty programs.
• Experience in managing a small to medium-sized team, driving excellence in performance, development, and culture.

Due to the high volume of applications, we are regrettably unable to reply to them all. Therefore, we will only contact successful applicants within a period of two weeks.