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For Companies At a Glance
- Tasks: Lead client development and marketing strategies to drive sustainable growth.
- Company: Luminous is a creative agency specializing in brand, sustainability, and digital engagement.
- Benefits: Join a diverse team with a focus on personal growth and impactful work.
- Why this job: Be a key player in shaping our growth strategy and building strong client relationships.
- Qualifications: Experience in agency business development and strong interpersonal skills are essential.
- Other info: We value diversity and inclusivity, fostering a supportive and innovative work environment.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Title
Growth and Client Development Director
The business
Luminous is a strategic communications agency specialising in brand, sustainability, investor communications and digital engagement. We are a creative studio and strategic consultancy under one roof, helping our clients to unearth what makes them different and crafting communications that make their story shine.
We’re trusted by leading brands including Coca-Cola HBC, Domino’s Pizza, JD Sports, Sage and Legal & General.
The role
Reporting into the Managing Director and leading a team of three, made up of a Business Development Manager, Senior Marketing Manager and Business Development and Marketing Executive, you will be responsible for driving our client development, marketing and new business strategy, helping to deliver sustainable growth across our core offers.
Historically this role has focused on new business, however, there is untapped potential within our client base, and we would like to pivot our growth strategy to have more focus on existing accounts. Central to the success of this role will be establishing a strong working relationship with our Client Services team who will be key in achieving this goal and implementing any strategies.
You will be a valued voice on our Senior Leadership Team and play a vital role in driving the next chapter of our growth.
Goals for the role
- Increase fees generated from existing clients through cross-selling, reducing reliance on new business pitching
- Develop ‘stickier’ client relationships by expanding the number of multi-discipline clients.
- Generate a diversified pipeline of new business and existing client opportunities, across all our core service areas
- Diversify our portfolio by growing our non-reporting offers, mitigating the seasonality of our reporting offer
- Increase opportunity conversion rates
- Increase brand awareness for new and existing clients
- Mentor and develop skills of new business and marketing team
Client development
- Shape an agency-wide client development strategy, in partnership with the client services team and strategic leads for our investor communications, brand, digital and sustainability offers
- Accountability for the execution and tracking of the development strategy Create bespoke client development plans for all target accounts
- Develop an approach for client referrals into new areas of their business and to other companies they know
- Attend key client meetings to build relationships and identify opportunities for growth
- Drive pitch and proposal responses for client development opportunities
New business and marketing
- Line management of Business Development Manager and Senior Marketing Manager
- Develop and shape the new business and marketing strategy, in collaboration with the team and strategic leads
- Oversee the delivery and execution of the strategy
- Take the lead on responding to selected new business opportunities
- Strategic planning of campaigns across our core offers, smartly balancing team resources across different areas of the business
- Qualification of new opportunities to ensure we are going for the right opportunities and using resources smartly
- Effective and regular reporting on new business and marketing activity.
Skills and experience
- A strong track record in agency or consultancy business development, with direct experience in harvesting opportunities from existing accounts
- Ability to unearth insights and opportunities from clients by asking the right questions
- Strong interpersonal skills to develop strong relationships with key stakeholders in the agency
- Someone who is not afraid to be a critical friend and positively challenge us
- Strong writing skills and ability to craft bespoke responses to briefs
- A thinker and a doer – as an independently owned agency and close-knit team, we need someone who can blend a ‘hands-on’ approach with bigger-picture strategic thinking
- Well-versed in software such as CRM, Microsoft suite and presentation building (PPT and basic InDesign would be advantageous)
Illuminating possibility and living our Values
At Luminous, what we do matters. It has meaning and makes a difference. We balance expertise with ambition to try new things and make every opportunity count.
Our culture is a conscious choice. We are inspired by our purpose to illuminate possibility, and guided by our values to lead with insight, create positive impact, build teams, remove barriers and be kind.
We hire bright people with positive attitudes and nurture their abilities. We are proud of our individual strengths, collective expertise and what we achieve together.
We embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We truly believe the more inclusive we are, the better we are.
Growth and Client Development Director employer: Luminous
Contact Detail:
Luminous Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth and Client Development Director
✨Tip Number 1
Familiarize yourself with Luminous' existing client base and their needs. Understanding the nuances of these relationships will help you identify cross-selling opportunities and demonstrate your ability to drive growth from within.
✨Tip Number 2
Showcase your experience in developing client relationships by preparing examples of how you've successfully expanded accounts in previous roles. This will highlight your capability to create 'stickier' client relationships.
✨Tip Number 3
Be ready to discuss strategic planning and execution of marketing campaigns. Prepare insights on how you can balance resources effectively across different service areas, as this is crucial for the role.
✨Tip Number 4
Demonstrate your interpersonal skills by thinking of ways to build rapport with key stakeholders. Consider how you can be a 'critical friend' and positively challenge the team to foster a collaborative environment.
We think you need these skills to ace Growth and Client Development Director
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand Luminous as a strategic communications agency. Familiarize yourself with their core services, values, and the brands they work with. This knowledge will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasize your strong track record in agency or consultancy business development. Provide specific examples of how you've successfully harvested opportunities from existing accounts and developed client relationships.
Showcase Your Skills: Make sure to highlight your interpersonal skills, writing abilities, and experience with CRM software. Mention any relevant tools you are proficient in, such as Microsoft Suite and presentation software, as these are important for the role.
Craft a Tailored Cover Letter: Write a bespoke cover letter that addresses the specific requirements of the Growth and Client Development Director position. Discuss how your strategic thinking and hands-on approach align with Luminous's goals and culture.
How to prepare for a job interview at Luminous
✨Showcase Your Client Development Experience
Be prepared to discuss specific examples of how you've successfully developed client relationships in the past. Highlight your ability to cross-sell and create 'stickier' relationships, as this is a key focus for the role.
✨Demonstrate Strategic Thinking
Illustrate your strategic planning skills by discussing how you would approach creating bespoke client development plans. Think about how you can balance immediate needs with long-term growth strategies.
✨Engage with Key Stakeholders
Emphasize your interpersonal skills and provide examples of how you've built strong relationships with stakeholders. This will show that you understand the importance of collaboration within the agency.
✨Prepare for Critical Conversations
Since the role requires someone who can be a 'critical friend', think about how you can positively challenge ideas while still being supportive. Prepare examples of how you've navigated similar situations in the past.
