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- Tasks: Lead digital marketing and e-commerce for our award-winning craft spirits brands.
- Company: Join Southwestern Distillery, Cornwall’s original independent distillery known for innovation in craft spirits.
- Benefits: Enjoy flexible working, 25 holidays, discounts, and free distillery tours!
- Why this job: Be part of a passionate team driving growth in a fast-paced, innovative environment.
- Qualifications: 3+ years in digital marketing with skills in Meta Ads, Amazon, Google Ads, and CRM tools.
- Other info: Ideal for G&T fans who love Cornwall and want to make an impact!
The predicted salary is between 24000 - 33600 £ per year.
E-COMMERCE WHIZZ REQUIRED TO JOIN THE MARKETING TEAM AT SOUTHWESTERN DISTILLERY
Southwestern Distillery (creators of Tarquin’s Gin, Twin Fin Rum & Connie Glaze Vodka) are recruiting a passionate E-commerce Manager. This is a unique opportunity to join our small (but mighty!) marketing team and help spread the word of our award-winning, craft spirits. This role includes the exceptional balance of delivering best-in-class digital experiences and ambitious e-commerce revenue goals across our three (soon-to-be four) brilliant brands.
ABOUT SOUTHWESTERN DISTILLERY
Founded back in 2012 by self-taught Master Distiller, Tarquin Leadbetter, Southwestern Distillery is proudly Cornwall’s original, independent, family-run distillery. We now have a team of over 70 and have been ranked the UK’s no. 1 independent gin brand for 3 years in a row. We are more than just a gin distillery; we are pioneers and innovators in craft spirits. Driven by a passion for our home in Cornwall and our desire to do things a little differently. We have launched two new brands and still have plenty of exciting plans on the horizon!
WHERE DO YOU FIT IN?
We are looking for someone to take the lead on our direct-to-consumer sales & digital marketing. Reporting to our Head of Brand.
WHAT YOU’LL DO
- Email Marketing – oversee the weekly newsletter content plan for both campaigns and flows across all 3 brands. Ensuring all activity plans both hit the revenue goals of the channel and stay true to the brand vision. Also, manage CRM including monitoring performance and looking for ways to optimise.
- Meta Ads – Ownership of Facebook Business Manager, advanced use of Facebook Creative Hub and Ads Manager, creating campaigns, analytics, setting up audiences and expert use of Pixel. Optimising budgets to hit a 4:1 ROAS across all brands.
- Amazon – Complete ownership of Amazon Vendor Central Account: uploading assets, Amazon store, A+ pages across UK and overseas markets.
- Amazon Ads: Take ownership of Amazon Advertising in UK and overseas, set up search ads, campaign optimisations, analytics and reporting.
- Google Ads: Set up and manage competitive Google ads for both our new brands product and experience offerings.
- Website Optimisation: Refine the user experience across our 3 websites to ensure both a seamless brand and sales journey.
- Brand partnerships: Build strategic partnerships to connect with new demographics aligned with our brand.
- Google Profiles: take ownership of our Google Merchant & Google Analytic accounts. Sync to Shopify and social media.
- E-commerce Maintenance: Take ownership of the product library across all 3 websites. Plus, liaise with our Operations and Customer Service team to ensure smooth product launches.
- Trade Marketing: Identify opportunities to optimise brand presence on e-retailer sites and Brandbank.
- Content Creation – Work closely with the Head of Brand to brief and create engaging content for all 3 brands. Plus, create bi-monthly internal newsletters.
- Reporting – Provide analysis and monthly reports on e-commerce and advertising, with performance benchmarks and KPIs
WHO YOU ARE:
Skills & Experience:
Our ideal candidate will have minimum 3 years digital marketing experience, including the below skills:
- Facebook Business Manager & Meta Ads
- DotDigital or Mailchimp – CRM, content planning, scheduling
- Microsoft Excel – Forecasting and Monthly Reports
- Amazon Vendor Central
- Amazon Advertising
- Google Analytics
- Google Ads
- Shopify – UX optimisation, website maintenance
- Brandbank – preferred
- TikTok or Snapchat Ads – preferred
- HTML coding – preferred
- Adobe Design / Artwork – preferred
- Photography & Content Creation – preferred
Values & Mindset:
- Passionate problem solver, who loves collaborating and working with a great team
- Proactive self-starter – always ready to embrace challenges and learn. There is scope to upskill and take on more responsibility as we grow
- Driven to deliver a premium customer experience
- Enjoys working at a fast pace and in an innovative environment! We are a rapidly growing distillery with lots of exciting things in the pipeline!
- A G&T fan – preferred, but not essential!
- Passionate about Cornwall – we are on a mission to support our local people, coastline and marine life
WHAT YOU’LL GET
- Flexible working & hybrid role
- 25 holidays per year, plus 8 UK Bank Holidays
- Your Birthday Day off*
- 45% discount code for personal & gift use
- Employee Assistance Program: Free 24-hour Confidential helpline to support you though any of life’s issues or problems.
- Fully paid sickness absence for up to 5 working days/year*
- Ongoing training and development
- Staff socials
- Family Friendly Policies
- Pension Scheme
- Brand partners discounts
- Black Friday Staff Sale
- Free Distillery Tours for employee +1 during weekday
- Discounted Gin Schools for staff + 1
*As per Company Policy
SALARY:
£30k – £40k dependent on experience
HOW TO APPLY?
Please send your CV along with a Cover Letter including 3 reasons why you would be perfect for the role to bea@southwesterndistillery.com.
Deadline: 28th February.
Digital Marketing & E-Commerce Manager employer: Southwestern Distillery (Tarquin’s Gin, Twin Fin Rum, Connie Glaze Vodka, Tinner Bros Whisky)
Contact Detail:
Southwestern Distillery (Tarquin’s Gin, Twin Fin Rum, Connie Glaze Vodka, Tinner Bros Whisky) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & E-Commerce Manager
✨Tip Number 1
Familiarize yourself with the brands under Southwestern Distillery, especially Tarquin’s Gin and Twin Fin Rum. Understanding their unique selling points and brand stories will help you align your marketing strategies with their vision.
✨Tip Number 2
Showcase your experience with Facebook Business Manager and Google Ads by preparing case studies or examples of successful campaigns you've managed. This will demonstrate your hands-on expertise and ability to drive results.
✨Tip Number 3
Highlight any experience you have with e-commerce platforms like Shopify and Amazon Vendor Central. Being able to discuss specific optimizations or strategies you've implemented will set you apart from other candidates.
✨Tip Number 4
Express your passion for craft spirits and the local Cornwall community. Sharing personal anecdotes or experiences related to these topics can help you connect with the team and show that you align with their values.
We think you need these skills to ace Digital Marketing & E-Commerce Manager
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customize your cover letter specifically for the Digital Marketing & E-Commerce Manager position. Highlight your relevant experience in digital marketing, e-commerce, and any specific tools mentioned in the job description, such as Facebook Business Manager or Google Ads.
Showcase Your Passion: Express your enthusiasm for craft spirits and the mission of Southwestern Distillery. Mention your connection to Cornwall and how it aligns with the company's values. This will help demonstrate that you are not just looking for any job, but are genuinely interested in this role.
Quantify Your Achievements: When detailing your previous work experience, use specific metrics to showcase your success. For example, mention how you improved e-commerce revenue by a certain percentage or successfully managed a campaign that exceeded its goals. This adds credibility to your application.
Proofread Your Application: Before submitting your CV and cover letter, take the time to proofread for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which is crucial for a role focused on digital marketing and e-commerce.
How to prepare for a job interview at Southwestern Distillery (Tarquin’s Gin, Twin Fin Rum, Connie Glaze Vodka, Tinner Bros Whisky)
✨Show Your Passion for E-Commerce
Make sure to express your enthusiasm for e-commerce and digital marketing during the interview. Share specific examples of successful campaigns you've managed, especially those that align with the spirits industry or similar sectors.
✨Demonstrate Your Analytical Skills
Be prepared to discuss how you use data to drive decisions. Highlight your experience with tools like Google Analytics and Facebook Ads Manager, and be ready to explain how you've optimized campaigns based on performance metrics.
✨Familiarize Yourself with Their Brands
Research Southwestern Distillery's brands—Tarquin’s Gin, Twin Fin Rum, and Connie Glaze Vodka. Understand their unique selling points and target demographics so you can discuss how your skills can help elevate their online presence.
✨Prepare Questions About Their Future Plans
Show your interest in the company's growth by preparing thoughtful questions about their upcoming projects and brand expansions. This demonstrates your proactive mindset and eagerness to contribute to their success.
