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For Companies At a Glance
- Tasks: Analyze business performance and uncover optimization opportunities to drive marketing strategies.
- Company: Join Zip World, a leading adventure company and B Corp certified business.
- Benefits: Enjoy a dynamic work environment with opportunities for innovation and growth.
- Why this job: Make a meaningful impact through data storytelling and insights that shape business success.
- Qualifications: 3+ years in analytics, advanced SQL, dashboard building, and digital marketing expertise required.
- Other info: Be the go-to person for data needs and collaborate with teams to optimize performance.
The predicted salary is between 36000 - 60000 £ per year.
Are you passionate about driving insights that shape marketing strategies and fuel business growth? Zip World, a leading adventure and B Corp certified business is in search of a Business Performance & Insights Analyst to make a meaningful impact by analysing business performance and uncovering opportunities for optimisation and innovation, as well as providing data and insight support to the wider business.
Responsibilities
- Transform and unify large datasets from various sources to deliver robust and efficient insights.
- Design and build dashboards that empower teams to evaluate performance across their respective departments.
- Understanding of paid media campaign measurement with platforms like Google Ads, and Meta for Business.
- Deliver actionable insights through data storytelling.
- Evaluate media investment levers and optimise campaign performance.
- Analyse marketing\’s role in customer behaviour and Lifetime Value (LTV).
- Be the go-to person for data and analytics needs around the business
Essential
- At least 3 years of experience in an analytics role.
- Advanced SQL skills.
- Proficiency in building dashboards (e.g., PowerBI).
- Expertise in media and web analytics tools (e.g., GA4).
- Skilled in managing external agencies to align objectives and optimise marketing performance
- Strong foundation in digital marketing principles, including but not limited to SEO, PPC, social media, and email marketing.
- Strong analytical mindset, problem-solving abilities, and attention to detail.
- Experience in measurement and evaluation techniques e.g. A/B testing and ROI analysis.
Performance Marketing and Business Insights Analyst employer: Zip World UK
Contact Detail:
Zip World UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing and Business Insights Analyst
✨Tip Number 1
Familiarize yourself with the specific tools and platforms mentioned in the job description, such as Google Ads, Meta for Business, and GA4. Having hands-on experience or relevant certifications can set you apart from other candidates.
✨Tip Number 2
Showcase your ability to transform and unify large datasets by preparing examples of past projects where you've successfully delivered insights. Be ready to discuss your approach to data storytelling during the interview.
✨Tip Number 3
Highlight your experience with dashboard creation, particularly in PowerBI. If possible, bring a portfolio of dashboards you've built to demonstrate your skills and how they have driven performance improvements.
✨Tip Number 4
Prepare to discuss your understanding of digital marketing principles and how they relate to customer behavior and Lifetime Value (LTV). Being able to connect analytics with marketing strategies will show your comprehensive understanding of the role.
We think you need these skills to ace Performance Marketing and Business Insights Analyst
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the Performance Marketing and Business Insights Analyst position. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Skills: Emphasize your advanced SQL skills, experience with dashboard building (like PowerBI), and familiarity with media analytics tools such as GA4. Provide specific examples of how you've used these skills in previous roles.
Showcase Data Storytelling: Since delivering actionable insights through data storytelling is crucial for this role, include examples in your application where you've successfully communicated complex data in an understandable way to influence decision-making.
Tailor Your CV and Cover Letter: Customize your CV and cover letter to reflect the key qualifications mentioned in the job description. Use keywords from the listing to ensure your application stands out and demonstrates your fit for the role.
How to prepare for a job interview at Zip World UK
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples from your past experience where you transformed large datasets into actionable insights. Highlight your proficiency in SQL and how you've used it to drive business decisions.
✨Demonstrate Dashboard Expertise
Since building dashboards is a key responsibility, bring examples of dashboards you've created in the past. Discuss the tools you used, like PowerBI, and how these dashboards helped teams evaluate performance.
✨Understand Marketing Metrics
Familiarize yourself with key marketing metrics and how they relate to customer behavior and Lifetime Value (LTV). Be ready to explain how you've measured campaign performance and optimized media investments in previous roles.
✨Prepare for Data Storytelling
Practice explaining complex data insights in a simple and engaging way. Think about how you can turn raw data into a compelling narrative that drives decision-making and aligns with business goals.
