PAN-EU National Account Manager - Retailers

Shaneel Enterprises Group is a UK leading fine fragrance global wholesaler in the perfume and cosmetics industry, which directly works with several leading multinational beauty groups, distributing our products into multiple channels ranging from drugstores to perfumeries, to online players and beyond.

JOB PURPOSE

We are seeking a senior experienced individual to complement and grow our current business, looking to expand directly into retail chains/retailers by opening new direct retail accounts. The goal is to penetrate and achieve the desired sales revenue and visibility in the retail network, identifying business opportunities and establishing sound and reliable connections with the retailers' buying teams.

KEY DUTIES AND RESPONSIBILITIES

• Full account management of specified Shaneel portfolio across defined retailers in close conjunction with internal counterparts to deliver specified sales targets.
• Design and implement a strategic retail plan that expands the company’s business into retail chains.
• Work with the Sales team to deliver retailer strategy and achieve agreed sales and profit targets across Shaneel stocks.
• Chief liaison point between Shaneel and retailers.
• Effectively negotiate and manage a strategic promotional calendar to grow sales performance, aligning plans with retailer strategies and negotiating annual business plans to ensure profitable growth and optimum buy-in whilst respecting brand values and profit targets.
• Provide clear reports on activity and retail sales performance, analysing results vs targets to grow sales performance, sharing qualitative and quantitative results.
• Review sells-out performance and take corrective action as required.
• Update and deliver monthly, quarterly, and annual sales forecasts indicating risks and opportunities.
• Full administration of accounts (New Line Forms, JBPs, Promotional Forms, the new retailer set-up, etc.).
• Develop strong networks and partnerships across all relevant departments with all new accounts.
• Ensure consistent excellent service to retailers delivering a best-in-class approach.
• Update on market and competitor activity within all accounts.
• Other ad hoc activities.

AREA: Defined EU retailers

REQUIREMENTS

• Multi-branded bricks retailer sales experience.
• Minimum 10 years’ relevant experience.
• Excellent communication skills – written and verbal.
• Highly operational and numerate, commercially minded.
• Excellent presentation skills.
• Proficient in Microsoft Office.
• Strong experience in retailing chains.
• Highly organized.
• Team player.
• A confident and accountable self-starter who can work autonomously and as a team player.