Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the launch of a new brand and develop compelling propositions.
- Company: Join a global consumer brand with over £3 billion turnover.
- Benefits: Enjoy a hybrid work model and a competitive salary package.
- Why this job: Be part of a unique opportunity to shape a brand's future and drive innovation.
- Qualifications: Experience in brand transformation and launching new brands is essential.
- Other info: This is a 12-month fixed-term contract with significant budget management responsibilities.
The predicted salary is between 60000 - 84000 £ per year.
Brand Lead (Brand Transformation)
Global Consumer Brand (£3+ billion turnover)
West Midlands. Hybrid (3/ 2 split)
£75,000 – £90,000 + Package
Please note, this fantastic role is a **12 month FTC**
- To develop a market leading launch for a totally new brand to market
- Develop compelling brand propositions, grounded in consumer insight
- Inspire stakeholders with the new proposition, brand vision and launch. Stakeholders across Brand & Marketing, Category, Trade and Insight
- Own brands long term strategies with clear KPI’s including brand health, customer experience, financial performance, and estate make up
- You will be responsible for identifying new brand & marketing opportunities to build and scale the new brand. Understand how and where to draw insight will be important
- Lead the team of Brand Mangers to deliver robust Brand Management, with clear objectives and KPI’s aligned to the long term Brand Strategy
- They would be responsible for managing one of the single largest budgets within the group a budget. They would be expected to demonstrate both short and long term benefit and ROI of this investment over the course of the new brands early life
There are not many of these type of roles available, it’s a truly interesting role.
You need to be experienced in working on big transformation and innovation projects: launching new brands/ categories.
You’ll be supported by a Marketing/ Campaign team, so deep channel experience/ developing marketing strategies is not needed. This is a true Brand role, so Brand should be the core of your previous roles and experience.
Key skills needed:
- Ability to think strategically about Brand direction
- Extensive experience in brand transformation/ brand launches/ re-brand projects
- Fantastic people skills – engages and effectively leads a high performing team as well as naturally building relationships with other stakeholders
- Excellent influencing skills coupled with the ability to impact across a variety of stakeholders
- Commercial Acumen – Ability to identify and raise issues that may have an adverse effect on the company
- Logical approach to solving problems. Demonstrates an awareness of the wider business issues when making decisions.
Brand Transformation Lead employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Transformation Lead
✨Tip Number 1
Fokussiere dich auf deine Erfahrungen mit Markenveränderungen und -einführungen. Bereite konkrete Beispiele vor, die zeigen, wie du erfolgreich neue Marken oder Kategorien auf den Markt gebracht hast.
✨Tip Number 2
Netzwerke mit Fachleuten aus der Branche, um Einblicke in aktuelle Trends und Herausforderungen im Bereich Markenführung zu erhalten. Dies kann dir helfen, relevante Themen anzusprechen und dein Wissen zu erweitern.
✨Tip Number 3
Bereite dich darauf vor, deine strategischen Denkfähigkeiten zu demonstrieren. Überlege dir, wie du die langfristige Markenstrategie entwickeln und umsetzen würdest, und sei bereit, dies im Gespräch zu erläutern.
✨Tip Number 4
Zeige deine Fähigkeit zur Zusammenarbeit und zum Beziehungsaufbau mit verschiedenen Stakeholdern. Überlege dir, wie du in der Vergangenheit Teams geleitet und andere beeinflusst hast, um gemeinsame Ziele zu erreichen.
We think you need these skills to ace Brand Transformation Lead
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Brand Transformation Lead position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to emphasize your experience in brand transformation and launches. Use specific examples that demonstrate your strategic thinking and ability to lead teams effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand management and transformation. Discuss your previous successes in similar roles and how you can contribute to the new brand's launch and long-term strategy.
Highlight Stakeholder Engagement: In both your CV and cover letter, emphasize your people skills and experience in engaging with various stakeholders. Provide examples of how you've influenced decisions and built relationships in past roles.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Brand Transformation Experience
Be prepared to discuss specific examples of brand transformation projects you've led. Highlight your role in launching new brands or categories and the impact of your work on brand health and financial performance.
✨Demonstrate Strategic Thinking
Articulate your strategic approach to brand direction. Discuss how you develop compelling brand propositions grounded in consumer insights and how you inspire stakeholders with your vision.
✨Highlight Your People Skills
Emphasize your ability to engage and lead high-performing teams. Share examples of how you've built relationships with stakeholders across various departments and influenced decisions effectively.
✨Prepare for Commercial Acumen Questions
Expect questions that assess your commercial awareness. Be ready to discuss how you've identified potential issues that could affect a brand's success and how you've approached problem-solving in a broader business context.
