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- Tasks: Lead employer branding strategies and execute engaging activities to attract top talent.
- Company: Join JD.com, a global leader in e-commerce and technology with a focus on innovation.
- Benefits: Enjoy a competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Be part of a vibrant culture that values creativity and collaboration while making a global impact.
- Qualifications: 5-8 years in employer branding or marketing; strong communication and data analysis skills required.
- Other info: Work in a fast-paced, international setting with a focus on cutting-edge digital solutions.
The predicted salary is between 43200 - 72000 £ per year.
Position Title: Employer Branding Leader
Work Location: UK London office 【20 King Street, London, SW1Y 6QY】
Salary: Competitive salary commensurate with experience and qualifications
Employment Type: Full time
【Job Responsibilities】
1. Brand strategy and activity execution: Participate in the formulation and implementation of JD.com\’s overseas employer brand strategic communication plan, organize various employer brand activities, such as large-scale recruitment activities, internal cultural promotion, etc.
2. Cross-department and cross-team collaboration: Actively integrate employer brand elements, provide professional communication suggestions, and cooperate with regional communication teams and JD.com\’s corporate communication department to ensure that employer brands are seamlessly integrated into various business operations.
3. Content creation and communication optimization: Responsible for planning, creating and editing employer brand-related content, such as brand stories, promotional copy, visual materials, etc., using platforms and mainstream social media to publish high-quality content, enhance brand exposure and influence, and constantly explore innovative communication methods.
4. Crisis management and risk prevention: Quickly and effectively handle employer brand crisis events, formulate response strategies, and reduce negative impacts.
5. Data analysis and strategy adjustment: Collect and analyze data such as social media interactions, candidate conversions, and employee satisfaction. Optimize brand strategies and communication plans based on data, use data and market insights to drive communication plans, and allocate resources reasonably.
6. Buliding a strong employer brand for global talent.
【Job requirements】
1. Bachelor degree or above, majors in communication, public relations, marketing, human resources, etc. are preferred.
2. 5-8 years of work experience in employer brand building, brand marketing or communication, experience in the Internet, e-commerce, and logistics industries is preferred
3. Excellent global hot news planning and communication capabilities, excellent copywriting skills, proficient in narrative and visual communication skills, and the creation of high-quality creative content.
4. Familiar with multi-channel operations, successful social media platform management experience and multi-channel content creation experience are preferred.
5. Strong data analysis skills, using data to optimize communication strategies.
6. Excellent communication and coordination skills, able to work with different departments and stakeholders.
7. Excellent crisis public relations and problem-solving skills, able to make wise decisions under high pressure and time pressure.
8. Highly identify with JD\’s corporate culture and values.
9. Work experience in international employer branding is preferred.
10. English as the working language.
【About JD.com】
JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, JD.com has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions. Ranked 47th on the Fortune Global 500, JD.com is China’s largest retailer by revenue. In 2023, JD.com reported revenues of US$152.8 billion and served approximately 600 million active customers.
【Our International Business】
We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com operates globally, with business activities in countries such as China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, and many others, reaching customers in every corner of the world.
- Cross-Border Business
JD Worldwide serves as JD.COM’s gateway for global trade, providing “Global Buy” services for cross-border e-commerce and duty-free retail, powered by our advanced supply chain. This allows brands to reach the Chinese market by selling internationally sourced products directly to consumers. Our “Global Sales” strategy extends our global reach, delivering a premium product range to Chinese customers worldwide by leveraging our extensive infrastructure.
- International Logistics
JD Logistics (also known as JINGDONG Logistics), publicly on the Hong Kong Stock Exchange, which provides technology-driven supply chain and logistics solutions, with a market-leading infrastructure network across China. JD Logistics has also developed a robust global supply chain network with highly automated warehousing and reliable international transportation solutions. Currently, JD Logistics operates approximately 100 bonded, overseas, and direct mail warehouses across almost 1 million square meters. The company provide comprehensive logistics support to a diverse range of clients, including both international enterprises and Chinese brands expanding globally.
- JINGDONG Industrials International
JINGDONG Industrials offers industrial supply chain technology and services, ensuring fast, precise ordering and cost-effective delivery supported by cutting-edge digital solutions. Serving over 7,000 key accounts and 8 million SME customers across China, JD Industrials also provides MRO supply chain solutions to support its global operations.
- JINGDONG Property International
JINGDONG Property, Inc. is JD.com’s rapidly growing infrastructure investment and asset management platform. Its portfolio includes logistics parks, business parks, data centers, and other essential assets. As a cornerstone of JD.com’s supply chain ecosystem, we integrate business resources with deep insights into merchandise and logistics flows to support growth in various sectors, including e-commerce, retail, and manufacturing.
Employer Branding Leader employer: JD.COM
Contact Detail:
JD.COM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Employer Branding Leader
✨Tip Number 1
Familiarize yourself with JD.com's corporate culture and values. Understanding their mission and vision will help you align your approach to employer branding and demonstrate your commitment during the interview process.
✨Tip Number 2
Showcase your experience in cross-department collaboration. Be prepared to discuss specific examples where you've successfully integrated brand elements across teams, as this is crucial for the role.
✨Tip Number 3
Highlight your data analysis skills. Be ready to explain how you've used data to optimize communication strategies in previous roles, as this will be a key aspect of the job.
✨Tip Number 4
Prepare to discuss crisis management scenarios. Think of instances where you've effectively handled brand crises and the strategies you implemented to mitigate negative impacts.
We think you need these skills to ace Employer Branding Leader
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Employer Branding Leader position. Tailor your application to highlight relevant experiences that align with JD.com's expectations.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for employer branding and your understanding of JD.com's corporate culture. Use specific examples from your past experiences to demonstrate how you can contribute to their brand strategy and communication efforts.
Highlight Relevant Experience: In your CV, emphasize your experience in employer branding, brand marketing, or communication. Include metrics or achievements that showcase your success in previous roles, especially in the internet, e-commerce, or logistics industries.
Showcase Your Skills: Make sure to highlight your copywriting skills, data analysis capabilities, and crisis management experience. Provide examples of how you've used these skills in past roles to enhance brand exposure and manage communication strategies effectively.
How to prepare for a job interview at JD.COM
✨Understand the Employer Branding Landscape
Familiarize yourself with current trends in employer branding, especially within the e-commerce and logistics sectors. Be prepared to discuss how these trends can be applied to JD.com's strategy.
✨Showcase Your Content Creation Skills
Prepare examples of your previous work in content creation, particularly in crafting brand stories and promotional materials. Highlight your ability to use various platforms and social media effectively.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you have used data analysis to inform your branding strategies in the past. Provide specific examples of metrics you tracked and how they influenced your decisions.
✨Highlight Crisis Management Experience
Share instances where you've successfully managed a crisis related to employer branding. Discuss your approach to formulating response strategies and mitigating negative impacts.
