Search Engine Optimisation Manager

About Champions Digital & The Role

Forming part of the national award-winning brand agency, Champions (UK) plc, Champions Digital is a fast-growing department that takes the shape of a full digital agency. With experts in digital marketing, PPC, web design, SEO and social media marketing, we specialise in all things digital

As a core part of the SEO team, you will be experienced in creating and implementing effective SEO strategies that drive traffic, secure backlinks, boost keyword rankings and support a website’s overall SEO performance. You’ll have a solid understanding of how SEO works and be keen to further develop your skills in both on and off page optimisation.

Working within the Digital team, you’ll be the kind of person who has a passion for working with websites. Consequently, you’ll have a sound understanding of the relationship between web development, user experience, content and SEO. But most importantly, you’ll be the kind of person who can prioritise, loves to learn and has an easy ability to work with different departments on a daily basis.

Responsibilities

Work closely with the Head of Digital Marketing to deliver strategic and creative SEO strategies

• Carry out in-depth keyword research to develop effective SEM campaigns and content strategies

• Ability to write or brief SEO-driven and compelling landing page and blog content based on keyword research

• Conduct in-depth SEO audits to highlight optimisation opportunities, technical errors, content gaps and user experience issues

• Plan both small and large-scale website migration projects to retain full SEO value

• Work with the web and content teams to deliver SEO friendly website projects

• Deliver in-house SEO training sessions to junior team members or other departments

• Ability to set and measure KPI’s and strategic objectives for all SEO projects using tools such as Google Analytics

• Attend client meetings to receive detailed briefs, present monthly reports and

discuss project progress

• Conduct in-depth SEO competitor analysis across technical SEO, backlinks and content

• Work with in-house and external web developers to fix technical issues accordingly

• Work closely with the PR team to build and drive link-building strategies and

campaigns, securing high-quality backlinks

• Complete weekly and monthly performance reports using programs such as Google

Analytics, Data Studio and SEMrush

• Contribute to the company blog and other external communications as and when required

• Assist in providing creative ideas for SEO-friendly content

• Keep up to date with the latest SEM technology, SEO updates and industry changes

• Other duties as and when required by senior stakeholders

Experience, Qualifications and Skills Required

At least two years’ experience in SEO/SEM

• BA degree in Marketing or Business related (desirable)

• A good understanding of all aspects of on-site and off-site SEO

• Experience using Search Console, Bing Search Console, Google Analytics, SEMrush, Ahrefs, Majestic, Screaming Frog and Data Studio

• Familiarity with other aspects of digital marketing

• Strong communication skills

• Excellent copywriting and reporting skills

• Analytical mindset

• Agency background preferable

• A can-do attitude

• Strong time-management skills

• A team player

Benefits

• On-site gym

• The opportunity to take country walks around our grounds for exercise and well being

• New starter goodie bag

• Enhanced holiday allowance after two year continuous service with the company

• Modern, clean and spacious office in our new £1million digital hub

• Departmental socials

• Ongoing Training

• Contributory pension scheme

• Birthday bottle of bubbly

• My SmartE app