Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Support the sales team with lead generation and marketing strategies.
- Company: Join Talan Data & AI, a leading consultancy in data and AI services.
- Benefits: Enjoy a dynamic work environment with growth opportunities and collaborative culture.
- Why this job: Be part of an innovative team driving real value through data and technology.
- Qualifications: Bachelor's degree and 5+ years in B2B marketing, preferably in tech or data management.
- Other info: Experience with Salesforce and marketing automation tools is a plus.
The predicted salary is between 36000 - 60000 £ per year.
About Talan Data & AI
We are an innovative and leading edge consultancy offering professional services in data and AI. Our services span across Data Strategy, Data Architecture, Data Engineering, Process Automation, AI and ML, Data Analytics and Data Visualisation and reporting.
Our customer centric consultancy has over 200 consultants across the UK, who work with both traditional and emerging technologies to identify and deliver real value for our clients through data. This is an exciting time as we aim to grow our business, both in size, industry and expertise.
The Team
As a small dynamic team we are all motivated and energised by creating the best working environment for everyone in our company. Sales are imperative to our growth, our strategy and client relations so team fit and can-do attitude is a must. Sales work closely with our management team, professional services and marketing to ensure we deliver the right solutions to our clients with our best people and practices. Effective marketing enables sales to transform leads into winning business.
Talan is an exciting place to work with ambitious growth plans. We are looking for a passionate, innovative and proactive individual to join us on our journey.
The Role – Marketing & Sales Executive
A fantastic opportunity has arisen to support our sales team in London working closely with the Head of Sales in lead generation through effective marketing strategies, partnership management and desk based sales support activities.
In this role, you will work closely with marketing and sales developing and executing comprehensive marketing strategies with a strong focus on lead generation. The ideal candidate will have a proven track record in B2B marketing, particularly in the tech and data management sectors. You will support the sales team with all other administrative duties involving presentation packs, collateral gathering, case studies and event management.
Key Responsibilities:
- Develop and implement lead generation strategies to fill the sales funnel cost-effectively.
- Generate content relevant to Talan Data & AI target audience, using key insights and pain points.
- Create and execute multi-channel marketing campaigns, including SEO, email marketing, PPC, content marketing, and social media.
- Analyse industry trends, market conditions, and competitors\’ tactics to identify new opportunities.
- Manage contracts and spend with external marketing partners. Build and nurture relationships to get the most from our partnerships.
- Demonstrate strong stakeholder management, reporting to sales, leadership teams and wider team on marketing progress.
- Collaborate with sales teams to align efforts and ensure smooth lead nurturing is smooth and effective.
- Utilise and manage marketing automation tools and CRM systems to track and nurture leads.
- Measure and report on key performance metrics, providing insights to optimise lead generation efforts.
- Managing vendor partnerships reporting to sales team about important events, webinars, conferences, new offerings and technologies.
- Maintaining and building on content for social media feeds on Linkedin and our website.
- Keeping abreast of vendor events and conferences which could be relevant for our sales team.
- Arranging and coordinating client marketing events and liaising with event companies.
- Ad hoc desk based sales administration involving contract renewals, presentation & collateral support.
Qualifications:
- Bachelor\’s degree in Marketing, Business, or related field
- 5+ years of experience in B2B marketing, preferably in the tech or data management industry
- Proven success in developing and executing lead generation campaigns
- Strong analytical skills with a data-driven, results-oriented approach
- Proficiency in marketing automation systems, Salesforce and web analytics platforms
- Excellent verbal and written communication skills
- Experience with marketing database management and data-driven marketing strategies
Required Skills:
- Ability to quickly understand Talan’s services and how they serve the needs of clients
- Strategic thinking and ability to develop comprehensive marketing plans
- Proficiency in digital marketing techniques and best practices
- Ability to analyse data, derive actionable insights and make data-based decisions
- Creativity in developing engaging marketing content and campaigns
- Familiarity with lead scoring and qualification processes
- Understands persona of buyer and evolving needs in the drive for efficiency ROI & expertise.
- Salesforce and Linkedin Sales Navigator experience
- Proactive, inquisitive and excellent communication skills
Desirable but not essential
• Experience or a keen interest in working with a consultancy business and/or working in a IT/Technology/Data environment.
Marketing & Sales Executive employer: Talan - UK
Contact Detail:
Talan - UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Sales Executive
✨Tip Number 1
Familiarize yourself with Talan Data & AI's services and how they cater to client needs. Understanding the nuances of their offerings will help you articulate your value during discussions.
✨Tip Number 2
Leverage your network on LinkedIn to connect with current employees at Talan. Engaging with them can provide insights into the company culture and expectations, which can be beneficial during interviews.
✨Tip Number 3
Stay updated on industry trends in B2B marketing, especially within tech and data management. Being knowledgeable about current market conditions will demonstrate your proactive approach and strategic thinking.
✨Tip Number 4
Prepare to discuss specific lead generation strategies you've successfully implemented in the past. Highlighting your analytical skills and results-driven mindset will resonate well with the hiring team.
We think you need these skills to ace Marketing & Sales Executive
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand Talan Data & AI's services and their approach to data and AI consultancy. This will help you tailor your application to reflect their values and needs.
Highlight Relevant Experience: Make sure to emphasize your B2B marketing experience, especially in tech or data management sectors. Provide specific examples of lead generation campaigns you've successfully executed.
Showcase Analytical Skills: Since the role requires strong analytical skills, include instances where you've used data to drive marketing decisions. Mention any tools or platforms you're proficient in, like Salesforce or web analytics.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for the role and how you can contribute to Talan's growth. Be sure to mention your proactive attitude and creativity in marketing.
How to prepare for a job interview at Talan - UK
✨Know Your Audience
Before the interview, take some time to research Talan Data & AI and understand their services. Familiarize yourself with their approach to data and AI consultancy, as well as their target audience. This will help you tailor your responses and demonstrate your genuine interest in the company.
✨Showcase Your B2B Marketing Experience
Be prepared to discuss your previous experience in B2B marketing, especially within the tech and data management sectors. Highlight specific campaigns you've worked on, the strategies you implemented, and the results you achieved. Use metrics to quantify your success whenever possible.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, be ready to discuss how you've used data to drive marketing decisions in the past. Share examples of how you've analyzed market trends or campaign performance to optimize lead generation efforts.
✨Emphasize Team Collaboration
Talan values teamwork and collaboration between sales and marketing. Prepare examples of how you've successfully worked with cross-functional teams in the past. Discuss how you can contribute to a positive team environment and support the sales team in achieving their goals.
