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- Tasks: Join our team to create engaging marketing campaigns for prospective students.
- Company: Be part of the University of Edinburgh's College of Arts, Humanities and Social Sciences.
- Benefits: Enjoy flexible working patterns and a competitive salary while gaining valuable experience.
- Why this job: This role offers hands-on experience in marketing and recruitment, perfect for creative minds.
- Qualifications: Ideal candidates are quick learners with strong writing skills and a passion for marketing.
- Other info: Part-time position (21 hours/week) with opportunities for project leadership.
The predicted salary is between 33882 - 39105 £ per year.
We are seeking a Marketing and Communications Officer to join our Marketing Team in the College of Arts, Humanities and Social Sciences at the University of Edinburgh.
As a member of the College Marketing Team, you will contribute to College-level marketing activities, particularly conversion campaigns aimed at applicants and offer holders.
More than ever, prospective students are seeking information and engagement from universities when they apply and when considering which offer to accept. Our College marketing team are crafting compelling campaigns to attract and recruit students into our undergraduate and postgraduate degree programmes. Nurturing these applications are the cornerstone of inbound marketing and crucial to the success of the College.
This is an opportunity to join a professional marketing team responsible for conversion communication and marketing activities for the University’s largest College. The College handles over 120,000 undergraduate and postgraduate applications and admits circa 10,000 students across the 11 Schools, Centre for Open Learning and Edinburgh Futures Institute at all levels and modes of study.
Through supporting key activities, you will gain insight into marketing and recruitment across the prospective student journey, as well as experience different ways of working.
There may also be opportunity to lead on small scale projects such as content creation.
This is an ideal role if you have experience generating demand through various marketing and recruitment strategies to diverse audiences across various media platforms.
Quick to learn, you have a versatile writing style and are able to produce impactful and engaging content for a variety of audiences. You know how to reach the right audiences with the right messaging for maximum effect.
You’re a people person! You’ll be great at this role if you enjoy building relationships with colleagues and are proactive in coordinating efforts across departments to pursue campaign opportunities.
Marketing can involve a lot of trial and error, so you’re comfortable embracing new trends and trying fun ideas to engage and delight potential students.
An ability to work in a team as well as independently, with organisational and project management skills
Results-driven, you’ve got a bit of analysis experience up your sleeve to measure and improve your work.
Cultural sensitivity and awareness of our diverse society
This post is part-time (21 hours per week) and you will be expected to work on-campus for at least 40% of your working week. We are open to considering flexible working patterns.
The salary for this post is £33,882 to £39,105 per annum (pro-rata).
11999 - Marketing and Communications Officer (CAHSS) employer: University of Edinburgh
Contact Detail:
University of Edinburgh Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land 11999 - Marketing and Communications Officer (CAHSS)
✨Tip Number 1
Familiarize yourself with the College of Arts, Humanities and Social Sciences at the University of Edinburgh. Understanding their specific marketing strategies and recent campaigns will help you demonstrate your knowledge and enthusiasm during the interview.
✨Tip Number 2
Showcase your ability to create engaging content by preparing a portfolio of your previous work. Highlight projects where you've successfully attracted or converted audiences, as this aligns perfectly with the role's focus on conversion campaigns.
✨Tip Number 3
Network with current or former employees of the College Marketing Team. Engaging in conversations can provide you with insider insights about the team dynamics and expectations, which can be invaluable during your application process.
✨Tip Number 4
Stay updated on the latest trends in marketing and recruitment strategies, especially those relevant to higher education. Being able to discuss innovative ideas and how they could apply to the College's marketing efforts will set you apart from other candidates.
We think you need these skills to ace 11999 - Marketing and Communications Officer (CAHSS)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing and Communications Officer position. Understand the key responsibilities, required skills, and the overall mission of the College Marketing Team at the University of Edinburgh.
Tailor Your CV: Customize your CV to highlight relevant experience in marketing and communications. Emphasize your ability to create engaging content, manage projects, and work collaboratively across departments, as these are crucial for this role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the prospective student journey. Mention specific examples of how you've successfully engaged diverse audiences and contributed to marketing campaigns in the past.
Highlight Analytical Skills: Since the role requires results-driven analysis, be sure to include any experience you have with measuring campaign effectiveness or using data to inform marketing strategies. This will demonstrate your ability to improve and adapt your work based on insights.
How to prepare for a job interview at University of Edinburgh
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing and recruitment strategies. Highlight specific campaigns you've worked on, especially those that involved conversion activities aimed at prospective students.
✨Demonstrate Your Writing Skills
Since the role requires a versatile writing style, bring samples of your content creation. Be ready to explain how you tailor your messaging for different audiences and platforms.
✨Emphasize Team Collaboration
This position involves working closely with colleagues across departments. Share examples of how you've successfully collaborated in past roles and how you build relationships to pursue campaign opportunities.
✨Be Open to Innovation
Marketing often requires trying new ideas. Discuss your comfort level with experimenting and adapting to new trends, and share any fun or creative approaches you've taken in previous campaigns.
