Global Account Director

About Us:

Tower 28 is a dynamic, innovative advertising agency known for our expertise in delivering authentic, impactful campaigns for major global brands. We pride ourselves on our collaborative, creative approach to localization, delivering scalable success. We build strong client relationships with some of the biggest, most well-known brands in the world. Our team is made up of forward-thinking leaders in the industry who are passionate, driven and kind.

Job Summary:

We are seeking an experienced and motivated Account Director to lead a high-profile global account. The ideal candidate will have a proven track record in managing international clients and campaigns, with extensive knowledge of brand strategy, transcreation, and multi-market / multi-channel coordination. This role will be integral to building trusted relationships with clients, ensuring seamless campaign execution across multiple global markets, and adapting creative work to resonate locally.

Key Responsibilities:

Client Leadership:

• Serve as the primary point of contact for global brand clients based in London, ensuring white-glove service – clear communication, strategic alignment, and trusted relationships.
• Oversee and manage multi-market campaign rollouts, ensuring all deliverables are consistent with the brand\’s global strategy while adapting to local nuances.

Team Leadership:

• Lead and mentor a team of account managers to ensure outstanding client service, timely execution, and strategic insight across all campaigns.
• Oversee a global team including:
• Regional creative director leads + local-market creative directors across up to 20 countries
• Global BA Manager + local-market global BA managers
• Production designer and OOH producer(s)

Global Strategy & Localization:

• Partner with clients to understand their global objectives, and develop comprehensive strategies that align with their brand positioning and market goals.
• Ensure creative and strategic work is tailored for different regional and cultural contexts, with a strong focus on localization and market relevance.
• Manage complex, multi-channel campaigns across diverse markets, ensuring that creative assets and messaging resonate both globally and locally.

Project & Financial Management:

• Drive the overall profitability and growth of the account, including forecasting, budget management, and financial reporting.
• Ensure that all projects are delivered on time, within scope, and aligned with client expectations and financial objectives.

Cross-Functional Collaboration:

• Collaborate closely with creative, strategy, media, and production teams to ensure integrated and cohesive campaign delivery.
• Coordinate with global partners, vendors, and external agencies to ensure smooth execution across markets.
• Manage local team resources across multiple markets.
• Stay informed about global market trends, emerging technologies, and cultural shifts that could impact client strategies.

Qualifications:

• Bachelor\’s degree in marketing, advertising, business, or a related field.
• 8+ years of experience in account management, with a focus on global brands and international campaign execution.
• Demonstrated experience in developing and executing global advertising strategies, including an understanding of localization and transcreation across multiple regions.
• Proven ability to manage large-scale campaigns, timelines, and budgets, ensuring profitability and client satisfaction.
• Strong leadership and team management skills, with a proven ability to inspire and develop junior team members.
• Exceptional client relationship skills, with a focus on strategic counsel and problem-solving.
• Strong understanding of digital, social, and traditional media channels across global markets.
• Ability to navigate cross-cultural contexts and collaborate effectively with global teams.
• Excellent communication, presentation, and negotiation skills.

Preferred Experience:

• Previous experience working at a global advertising agency or with Fortune 500 clients.
• Familiarity with technology, and/or travel and lifestyle brands.
• Passion for understanding cultural nuances in international markets

Why Join Us?

• Opportunity to work with world-renowned global brands.
• Collaborative, inclusive, flexible and creative agency environment.
• Competitive compensation and opportunities for career advancement.

Compensation:

• Competitive

How to Apply:

Please submit your resume and a cover letter detailing your experience with global brands and localization. We look forward to hearing from you!