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- Tasks: Get hands-on with creative marketing strategies and make a real business impact.
- Company: Join a dynamic team focused on brand awareness and innovative marketing solutions.
- Benefits: Enjoy flexible work options, collaborative culture, and opportunities for personal growth.
- Why this job: Perfect for those who love creativity, teamwork, and making a difference in the market.
- Qualifications: Experience in enterprise software sales and strong problem-solving skills are essential.
- Other info: You'll be part of a supportive matrix structure, working with diverse teams.
The predicted salary is between 36000 - 60000 £ per year.
The role allows you to flex your creative muscle and put real-life solutions in place to make an instant business impact. It is a hands-on role where you will generate and execute ideas. You will utilize your innate curiosity and test your resilience, focused on but not limited to:
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Planning and execution of marketing strategy and plan, aligned with market unit go-to-market plans, goals, and objectives.
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Overall responsibility for building brand awareness, brand management, and corporate identity within the market unit.
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Lead generation, including virtual and onsite events (external/internal), campaigns, and digital marketing both direct to market and through, or in collaboration with, partners.
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Proactive PR: Preparation and distribution of media releases and alerts to generate positive media coverage, including customer wins and thought leadership.
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Provide local research and marketing intelligence to boost sales, including competitor and industry information.
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Create relevant local or global advertising campaigns and marketing collateral.
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Managing website and digital marketing platforms and campaigns, including search engine marketing.
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Scrutiny of campaign results, including post-event analysis and reporting.
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Localization and execution of global and regional marketing campaigns where relevant.
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Management of the CRM system: Lead management and list collation.
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Working within a matrix structure to support team members within both marketing and business development functions.
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Weekly, monthly and quarterly marketing reports.
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Responsible for thought leadership webinars and internal marketing campaigns.
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Responsible for creating customer case studies.
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Proven success in a similar role within an enterprise software sales organization
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Strong problem-solving skills.
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Ability to multi-task and work under pressure, meet deadlines, and able to navigate a matrix organization to leverage direction and support required.
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Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholders
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Good presentation skills and ability to interact with internal/external customers.
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Ability to act with tact and discretion and a sense of humor. Be resourceful and reliable in the identification of solutions and handling of complex situations.
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Excellent verbal and written communication skills with business level command of English as well as appropriate local language for the market within which the role is based
Field Marketing Manager employer: IFS
Contact Detail:
IFS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Showcase your creativity by preparing a portfolio of past marketing campaigns you've executed. Highlight any innovative strategies you implemented and the results they achieved, as this role emphasizes hands-on execution and real-life solutions.
✨Tip Number 2
Familiarize yourself with our brand and current marketing initiatives. Understanding our corporate identity and how we position ourselves in the market will help you align your ideas with our goals during discussions.
✨Tip Number 3
Prepare to discuss your experience with lead generation and event management. Be ready to share specific examples of successful campaigns or events you've led, as this is a key responsibility in the role.
✨Tip Number 4
Demonstrate your problem-solving skills by thinking of potential challenges we might face in our marketing efforts and how you would address them. This shows your proactive mindset and ability to navigate complex situations.
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field marketing, especially in enterprise software sales. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: In your cover letter, showcase your creativity and problem-solving skills. Provide examples of past marketing strategies you've executed and their impact on brand awareness and lead generation.
Showcase Your Communication Skills: Since excellent verbal and written communication skills are crucial for this role, ensure your application is free of errors and clearly articulates your thoughts. Consider including a brief example of a successful presentation or campaign you've led.
Highlight Team Collaboration: Emphasize your ability to work within a matrix structure and collaborate with various stakeholders. Mention specific instances where you've successfully influenced or partnered with others to achieve marketing goals.
How to prepare for a job interview at IFS
✨Showcase Your Creativity
Since the role emphasizes creative solutions, come prepared with examples of past marketing campaigns you've executed. Highlight how your innovative ideas made a tangible impact on business outcomes.
✨Demonstrate Your Analytical Skills
Be ready to discuss how you analyze campaign results and use data to inform future strategies. Prepare to share specific metrics or insights from previous roles that showcase your ability to scrutinize and improve marketing efforts.
✨Highlight Your Relationship-Building Abilities
This position requires strong relationship management skills. Think of instances where you've successfully collaborated with internal teams or external partners, and be ready to discuss how you navigated those relationships to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to work under pressure. Prepare scenarios from your past experiences where you had to think on your feet and deliver results despite challenges.
