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- Tasks: Join us as a CRM Automation Specialist to enhance customer engagement and drive growth through automation.
- Company: Austin Group is a family-run fashion retailer with iconic brands like GAZMAN and Perri Cutten.
- Benefits: Enjoy free parking, 50% off clothing, and a supportive team environment with career growth opportunities.
- Why this job: Be part of a dynamic team that values innovation, collaboration, and personal relationships in the workplace.
- Qualifications: 3-5 years in CRM automation, a relevant degree, and strong data analysis skills are required.
- Other info: Experience with retail loyalty programs and a positive attitude will set you apart!
The predicted salary is between 36000 - 60000 £ per year.
AUSTIN GROUP – Support Office, 1320 Malvern Rd, Malvern, Victoria, Australia Req #294
Thursday, 5 December 2024
The Role:
The Austin Group, home to iconic Australian brands GAZMAN, Cable, and Perri Cutten, is seeking a dynamic CRM Automation Specialist to join our team. This is your opportunity to play a pivotal role in enhancing customer engagement and driving business growth through innovative automation strategies.
As a CRM Automation Specialist, you will be responsible for developing, implementing, and optimizing automated marketing processes across our brands. You’ll work closely with marketing, e-commerce, IT, and other teams to leverage CRM tools for seamless communication, data-driven insights, and targeted marketing initiatives. Your role will directly contribute to enhancing customer loyalty, increasing sales, and delivering exceptional brand experiences.
Responsibilities will include but are not limited to:
- Design and implement automated workflows and campaigns within the CRM system aligned with the customer lifecycle
- Develop and execute automated marketing campaigns to drive customer growth through retention-focused campaigns
- Test, monitor, and optimise campaigns to ensure high performance and ROI
- Analyse customer data to identify trends, opportunities, and areas for improvement for customer segmentation
- Report on key metrics such as open rates, conversions, and customer lifetime value
- Provide insights to improve campaigns and recommend new automation opportunities
- Partner with marketing, creative, and IT teams to align strategies with business goals
- Train internal teams on CRM best practices and automation tools
- Troubleshoot technical issues and maintain the efficiency of CRM workflows
- Stay updated on trends and technologies to drive innovation in CRM
To be successful in this role you will have:
- 3-5 years in CRM automation and marketing platforms (e.g., Salesforce, HubSpot, Emarsys, Klaviyo)
- A Bachelor’s Degree in Marketing, Business, or a related field
- Expertise in data analysis, campaign optimization, and multi-channel marketing
- Familiarity with API integrations, data imports/exports, and CRM customization
- Ability to use analytics tools (Google Analytics, CRM reporting tools) to assess automation effectiveness
- Experience with A/B testing, multi-channel marketing strategies, and advanced segmentation techniques
- Strong understanding of marketing processes, sales funnels, and customer lifecycle management
- Experience with email and SMS marketing, lead nurturing, and campaign management automation
- Experience working with a retail loyalty programme is a plus
- Exceptional communication skills
- A detailed and focused approach to work and be highly organised
- Ability to think laterally on all issues and take a proactive approach to resolve them
- A positive and proactive ‘can do’ attitude
We provide:
- Free on-site parking
- 50% clothing discount off all of our brands (GAZMAN, Perri Cutten, & Cable)
- The opportunity to build your career with a successful, established and trusted Australian brand
- A friendly, motivating and rewarding team environment, where achievements are recognised
- A supportive and inclusive workplace culture
- Opportunities to attend fantastic events, annual conferences and award nights
About us
Austin Group is an established Australian-owned and family-run fashion retailer and wholesaler that includes some of Australia’s most iconic menswear and womenswear brands. Our portfolio of brands includes GAZMAN, Cable, and Perri Cutten. We proudly operate over 130 retail stores in Australia and supply to over 150 wholesale locations throughout Australia and NZ.
Our Culture
Austin Group’s family-driven culture is built on our belief in authenticity, passion, and always striving to ensure every interaction we have builds a truly personable relationship and delivers an experience that is beyond expected. We seek to inspire one another day in and day out with a proactive, collaborative, and positive approach.
We look for passionate, skilled, and energetic individuals who will be great brand ambassadors for our company and will join us on our journey as we grow and evolve these iconic Australian brands. Join us and love what you do. It makes for a great day at work!
If you have a positive and enthusiastic attitude and are looking to join a highly dedicated and passionate team, please apply online or email your application to
#J-18808-Ljbffr
CRM Automation Specialist employer: Austin Group Careers
Contact Detail:
Austin Group Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Automation Specialist
✨Tip Number 1
Familiarize yourself with the specific CRM tools mentioned in the job description, such as Salesforce and HubSpot. Having hands-on experience or certifications in these platforms can set you apart from other candidates.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data analysis to drive marketing decisions in previous roles. Be ready to discuss specific metrics and outcomes during the interview.
✨Tip Number 3
Highlight any experience you have with A/B testing and multi-channel marketing strategies. Being able to demonstrate your understanding of these concepts will be crucial in this role.
✨Tip Number 4
Prepare to discuss your approach to collaboration with different teams, especially marketing and IT. Providing examples of successful cross-departmental projects can illustrate your teamwork skills.
We think you need these skills to ace CRM Automation Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the CRM Automation Specialist position. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasize your 3-5 years of experience in CRM automation and marketing platforms. Mention specific tools you've used, such as Salesforce or HubSpot, and any successful campaigns you've managed.
Showcase Analytical Skills: Since the role requires data analysis and campaign optimization, include examples of how you've used analytics tools to assess campaign effectiveness. Highlight any A/B testing or segmentation strategies you've implemented.
Express Your Passion: Austin Group values a positive and proactive attitude. In your application, convey your enthusiasm for the role and the company. Share why you're excited about the opportunity to enhance customer engagement through innovative automation strategies.
How to prepare for a job interview at Austin Group Careers
✨Showcase Your CRM Expertise
Be prepared to discuss your experience with CRM automation platforms like Salesforce or HubSpot. Highlight specific campaigns you've worked on and the results achieved, focusing on how you optimized processes for better customer engagement.
✨Demonstrate Data-Driven Decision Making
Prepare examples of how you've used data analysis to inform your marketing strategies. Discuss any tools you've utilized, such as Google Analytics, and how you've leveraged insights to improve campaign performance.
✨Emphasize Collaboration Skills
Since this role involves working closely with various teams, be ready to share experiences where you successfully collaborated with marketing, IT, or creative teams. Highlight your ability to align strategies with business goals.
✨Exhibit a Proactive Attitude
Austin Group values a positive and proactive approach. Share instances where you took initiative to resolve issues or improve processes. This will demonstrate your alignment with their company culture and your readiness to contribute.
