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For Companies At a Glance
- Tasks: Lead and optimize Paid Search and YouTube campaigns across EMEA.
- Company: Join a dynamic team in Slough, UK focused on digital marketing innovation.
- Benefits: Enjoy a collaborative culture with opportunities for professional growth and skill development.
- Why this job: Be part of a new in-house capability, driving impactful digital strategies.
- Qualifications: 5+ years in digital marketing with hands-on experience in paid search and YouTube.
- Other info: Ideal for self-motivated individuals who thrive in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
The opportunity has opened up in the Regional Marketing, Digital Media & Data Strategy team. The role will be based in Slough, UK. The position will be reporting into Senior Manager, Digital Marketing. The candidate will be focused on execution of our Paid search and Youtube campaigns in the UK and Germany (incl. optimisation and reporting). This is a new capability we are creating in-house which in the past was managed by external agency. Additionally, the role will look after overall strategy for Paid Search & Youtube e.g. creating playbooks, working with our media agency & our EMEA markets on driving execution excellence.
Job Description
What Your Impact Will Be:
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Search & YouTube activation
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Leading EMEA Search & YouTube strategy
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Setting KPIs for Search & YouTube
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Partnering with media agency to optimise performance across EMEA
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Partnering with Google, defining strategic agenda & feeding in JBP
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YouTube Channel Health – partnering with our global execution team
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Tagging, UTMs & Pixel
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Upskilling & training local digital teams
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GA Ownership, analysis across paid media channels, user journey analysis
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Input into our Digital Dashboards partnering with GBI team
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5+ years digital marketing experience, from it at least 2 years hands-on execution of paid search & YouTube campaigns
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Hands-on experience of digital platforms e.g. Google Ads, Meta
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Analytical prowess to drive optimization of live campaigns in-house and with agency partners
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Highly self-motivated and proactive with an eye for detail
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Ability to independently manage multiple projects simultaneously and proactively drive toward results
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Collaborative style, with ability to challenge existing norms and status quo
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Competent communicator
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Positive attitude. Someone who creates and fosters a positive team culture
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Adaptable/Flexible – able to handle change
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Ability to Influence and drive best practices
Assoc Manager Digital Marketing employer: Mattel, Inc.
Contact Detail:
Mattel, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assoc Manager Digital Marketing
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in paid search and YouTube campaigns. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience with EMEA markets. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've optimized past campaigns. Being able to discuss specific metrics and outcomes will set you apart from other candidates.
✨Tip Number 4
Demonstrate your collaborative style by preparing to discuss how you've successfully worked with teams or agencies in the past. Highlighting your ability to foster a positive team culture will resonate well with our values.
We think you need these skills to ace Assoc Manager Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in digital marketing, particularly in paid search and YouTube campaigns. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the responsibilities outlined in the job description, especially your experience with Google Ads and media agencies.
Showcase Analytical Skills: Emphasize your analytical abilities in your application. Provide examples of how you've used data to optimize campaigns and drive results, as this is crucial for the role.
Highlight Collaboration Experience: Since the role involves working with various teams and agencies, mention any past experiences where you successfully collaborated with others to achieve common goals. This will demonstrate your ability to foster a positive team culture.
How to prepare for a job interview at Mattel, Inc.
✨Showcase Your Digital Marketing Experience
Make sure to highlight your 5+ years of digital marketing experience, especially your hands-on execution of paid search and YouTube campaigns. Be prepared to discuss specific campaigns you've worked on and the results you achieved.
✨Demonstrate Analytical Skills
Since the role requires analytical prowess, come ready to discuss how you've used data to optimize campaigns in the past. Bring examples of KPIs you've set and how you've measured success.
✨Emphasize Collaboration and Communication
This position involves partnering with media agencies and local digital teams. Share examples of how you've successfully collaborated with others and influenced best practices in previous roles.
✨Prepare for Change and Adaptability
The job description mentions the need for adaptability and flexibility. Be ready to discuss times when you've had to pivot strategies or manage multiple projects simultaneously, showcasing your proactive approach.
