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For Companies At a Glance
- Tasks: Analyze social media trends and deliver actionable insights for brands.
- Company: Join a multi award-winning agency known for innovative campaigns and cultural insights.
- Benefits: Enjoy 25 days holiday, pension scheme, and flexible work options with global connections.
- Why this job: Be part of a dynamic team shaping strategies that impact major brands and industries.
- Qualifications: Proficiency in data analysis tools and experience in consumer research are essential.
- Other info: Equity, Diversity, and Inclusion are core values; support available during recruitment.
The predicted salary is between 28800 - 42000 £ per year.
Who We Are
We are a global socially-led creative agency, with unrivalled social media and influencer marketing expertise. With over 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.
We\’re proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Amazon Music, Activision and Adidas deliver some of their biggest and most innovative campaigns to date.
As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.
The Opportunity
Are you able to understand how social and behavioural trends are evolving and how to mine these for actionable insights for brands?
Do you feel comfortable with complex sets of data and feel proficient using pivot tables?
Are you an expert across tools such as Sprinklr, Brandwatch, GWI and Emplify, using them to extensively generate insight? Are you happy to build dashboards and widgets without supervision?
Can you tailor your insights and reports to account for diverse and global audiences?
We are looking for a Research & Insights Analyst to be part of the Research & Insights team taking responsibility for the social media analysis and research products that are vital to the strategic direction of our consultancy and engagement plans.
We Are Social\’s Research & Insights team looks to deliver exceptionally high-quality results within three core service areas; Consultancy, Research & Insight and Engagement. We manipulate large sets of data, text and language in order to extract meaningful insights that can help shape recommendations and strategies.
The Research & Insights team serves both as a service to other We Are Social departments, and also works directly with clients on bespoke deep-dive projects. In addition, as the central hub for the We Are Social network the London Research & Insights team also supports other We Are Social offices.
Requirements
What You\’ll Have Delivered Elsewhere
- Produced stellar regular and ad hoc research reports, including data collection, analysis, visualisation and commentary in delivering a project end-to-end within the agreed scope of work.
- Linked findings and recommendations to broader social, behavioural and cultural insights to ensure that these findings are adopted and implemented by the client.
- Ensured there\’s a narrative and story to all work and allowed clients to easily understand the insights presented.
- Interrogated a client brief and worked with internal teams across Strategy, Editorial and Creative in transforming research into world-class social campaigns.
- Regularly present research and insight projects to internal stakeholders, teams and clients.
- Laddering social data up to business goals to demonstrate how campaigns have solved clients\’ business problems making sure we meet, exceed and develop the brief for the future.
- Supporting Directors in managing projects as well as juniors within the team.
What Else Are We Looking For?
- Sprinklr expert and have knowledge of Brandwatch, Netbase and Pulsar. Knowledge of audience segmentation tools is a plus.
- Proven experience in consumer research and analytics, with a track record of interesting, innovative work that changed businesses.
- A lover of music and an interest in FMCG brands.
- If you can speak an additional language, in particular Spanish, German or Italian – this would be a bonus but not essential.
Benefits
Our Culture and the Nice Stuff
Equity, Diversity and Inclusion runs in the water here at We Are Social. We are transparent about the changes that are needed, we are focused on making real strides, both internally and within the industry and we strive to truly be a workplace that represents, supports and advocates for ALL. Our Charter for Change in the UK can be found here which details our focus areas across People, Work and Culture in 2023.
If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via
So let\’s get to the good stuff, we offer all those things you would naturally expect; 25 days holiday, pension scheme & life assurance. But what we love most is connection, so we have our WAS Passport and Work From Anywhere schemes which allow you to truly connect to colleagues all over the world!
About
But what\’s life around here really like day-to-day? Well, we ask our people regularly what they think about us/their role and here are some of the most common things they say:
- I value my manager we have a good relationship.
- We love to ‘get social\’ with the people I work with.
- Trusted to get on with the job, without ‘micro-management\’!
If this all sounds like the place you have been waiting to find then apply now! What are you waiting for?
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Research
- Industries
- Advertising Services
Referrals increase your chances of interviewing at We Are Social by 2x.
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Research & Insights Analyst employer: We Are Social
Contact Detail:
We Are Social Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research & Insights Analyst
✨Tip Number 1
Familiarize yourself with the tools mentioned in the job description, like Sprinklr and Brandwatch. Having hands-on experience or even a project to showcase your skills with these platforms can set you apart from other candidates.
✨Tip Number 2
Stay updated on current social media trends and cultural insights. Being able to discuss recent developments or case studies during your interview will demonstrate your passion and understanding of the industry.
✨Tip Number 3
Practice presenting complex data in a clear and engaging way. You might be asked to explain your findings during the interview, so being able to tell a compelling story with data is crucial.
✨Tip Number 4
If you speak an additional language, especially Spanish, German, or Italian, make sure to highlight this in your conversations. It could be a valuable asset for the role and show your ability to connect with diverse audiences.
We think you need these skills to ace Research & Insights Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Research & Insights Analyst position. Tailor your application to highlight your experience with social media analysis, data manipulation, and tools like Sprinklr and Brandwatch.
Showcase Your Skills: In your CV and cover letter, emphasize your proficiency in handling complex data sets and your ability to generate actionable insights. Provide specific examples of past projects where you've successfully linked findings to broader social and cultural insights.
Craft a Compelling Narrative: When writing your application, ensure that you present your insights and experiences in a narrative format. This will help the hiring team easily understand your contributions and how they align with the company's goals.
Highlight Cultural Fit: We Are Social values equity, diversity, and inclusion. In your application, mention any relevant experiences or perspectives that demonstrate your commitment to these values and how you can contribute to their culture.
How to prepare for a job interview at We Are Social
✨Showcase Your Data Skills
Be prepared to discuss your experience with data analysis tools like Sprinklr and Brandwatch. Highlight specific projects where you used pivot tables or built dashboards, as this will demonstrate your proficiency and comfort with complex data sets.
✨Link Insights to Business Goals
During the interview, emphasize how you've linked research findings to broader social and cultural insights in past projects. This shows that you understand the importance of aligning insights with client objectives and can contribute to strategic recommendations.
✨Prepare for Collaborative Scenarios
Expect questions about working with cross-functional teams. Be ready to share examples of how you've collaborated with strategy, editorial, and creative teams to transform research into impactful campaigns, showcasing your teamwork and communication skills.
✨Demonstrate Your Passion for Culture
Since the role involves tracking cultural trends, express your enthusiasm for music and FMCG brands. Share any relevant experiences or insights that reflect your understanding of current trends and how they can influence brand strategies.
