Audience Engagement Manager

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Company Description

SuperReturn is the world\’s largest and most prestigious series of private equity, venture capital and private capital conferences, comprising 28 annual events. The brand has a truly global reach with more than 8500 conference attendees from 2000 unique organisations and 90 countries represented annually. We bring together an unrivalled mix of LPs and GPs not seen at any other event – critical for new business relationships.

Renowned for the calibre and seniority of our VIP audience and our speaker faculties, our programmes consist of in-depth sessions borne out of months of industry research. We cover the topics that the industry wants to hear and feature the unique perspectives of the people they want to hear from.

Job Description

The role of Audience Engagement Manager, SuperReturn offers an intelligent, organised individual with excellent interpersonal skills the opportunity to build the community of, and manage relationships with, key VIP groups such as institutional investors (LPs) and other key stakeholders for SuperReturn for live, on-demand and digital events and experiences. This role involves growing audience numbers and engagement, delivering onsite and add-on targets for VIP numbers, regular international travel and supporting any projects related to audience engagement.

• Reporting to : Head of Audience Engagement
• Location : London
• Team Size : 9

Key responsibilities:

All product offerings:

– Physical and virtual events:Identify and invite qualifying institutional investors to events, register and record the qualified investors on SAP/excel, achieve onsite & meetings investor attendance targets (including for sponsors), work with operations and delivery teams to run events, ensuring institutional investors have good experience throughout campaign

– Increase institutional investor engagement with the full suite of products and formats offered by the portfolio, including emags, editorial and webinars. This includes institutional investors that do not usually qualify for complimentary passes to events and institutional investors that do not usually attend our events at all

– Proactively bring relevant products and topics to the attention of institutional investors on a timely basis using a variety of channels (such as calls, personalised emails, face-to-face or virtual meetings and social media, and by encouraging them to share the content with others), aiming to measurably increase their readership / viewing/ involvement across the range of products to provide maximum benefit to the investor

– Support the broader team to guest a non-institutional investor audience across product offerings if required

– Work with operations and delivery teams across multiple product offerings to ensure superior experience for institutional investors

Client relationship management

– Deepen and broaden relationships with institutional investors to identify what each investor values from us across our product offering and how we can best deliver this so that we can approach them with a targeted offering of different products and topics of interest to the investor

– Guide institutional investors to complete profiles to understand their needs, who they want to meet, what they want to know

– Gather feedback on the value of our offering and how we can improve

– Connect investors to key members of the broader team for a deeper discussion

– Ensure all year round interaction with key investors, extending beyond events, to build a community of engaged investors around multiple product offerings

Sales

– Proactively identify groups of institutional investors of potential interest to sponsors across different product offerings from across the globe, and work with the sales team to monetise this

– Support the sales team to fulfil sponsor packages across multiple products. This may sometimes require securing an audience that extends beyond our usual definition of institutional investors, such as GPs

Production

– Suggest institutional investors that would be willing to speak at physical and virtual events

– Provide input into agenda sessions based on feedback and conversations with institutional investors. If applicable, produce specific agenda sessions that are intended mainly for institutional investors, such as closed door sessions, including topic selection and inviting moderators/chairs

Marketing

– Work with marketing to input into marketing copy across multiple channels to encourage institutional investors to interact with all our products

– Draft persuasive marketing copy to share directly with the relevant community of institutional investors for each product or offering

Content/editorial

– Provide topic ideas to the editorial team based on feedback from institutional investors

– Suggest institutional investors that would be willing to contribute to content/editorial and provide introductions

– Proactively support the team in driving investor engagement with the content/editorial output, for example, through sending it to key stakeholders and posting on social media or by highlighting agenda sessions at events

Social media

– Build a social media presence to interact with investors regularly, for example, by posting about the range of products offered and by liking relevant posts from investors and others

– Proactively engage with social media posts by the team to help boost engagement generally

– Use social media to identify institutional investors to approach about our range of product offerings

Key stakeholders

– Develop and leverage relationships with key influencers, trade associations and other organisations to grow the institutional investor outreach and create preference for the SuperReturn brand, for example, via partnerships

Company-wide and other initiatives

– Collaborate with digital, Streamly and other team leads to drive audience participation across different platforms as required

– Demonstrate a commitment to improving the sustainability of the Brand

– Support any new initiatives as requested by SuperReturn, Informa Connect and other parts of Informa

Qualifications

• Excellent interpersonal skills and phone manner
• Organised, good time management skills and ability to multi-task
• Ability to work under pressure and deliver to timescales
• Excellent writing skills
• Hardworking and diligent
• Strong research skills
• Excellent team player
• Experience building relationships and working with senior executives
• Knowledge or experience of the private capital industry is preferred
• Degree level or equivalent professional qualification

Additional Information

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 25 days annual leave, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits
• Work with high quality specialist products
• Bright and friendly staff who are all \”expert\’s experts\” and additional training and development for helping you achieve your career aspiration
• Share-Match options – become a shareholder
• Regular social events and networking opportunities

We know that sometimes the \’perfect candidate\’ doesn\’t exist, and that people can be put off applying for a job if they don\’t fit all the requirements. If you\’re excited about working for us and have most of the skills or experience we\’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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